putting social media to work
DESCRIPTION
Webinar presented to University of Adelaide Executive Education alumni. A high level look at how social media has changed marketing communications and some of the ways business can take leverage it to engage with their audience.TRANSCRIPT
• Blogs • MicroBlogs • Social Networks • Video Sharing • Photo Sharing • RSS • Wikis • Online Chat • Social Bookmarks • Podcasts • Virtual Worlds
9.9 million Australians are on social media
40% interact with brands
86% are looking for recommendations from their peers*
*Nielsen 2010 Internet & Technology Report
*The Cluetrain Manifesto
Millions of conversations are happening "online everyday
By building a community
Learn
Engage
Listen
Quantitative Qualitative
Activity # of Posts"
Update frequency Comments
Interactivity
# of Comments"# of Fans / Followers"
Amount of user content
Customer sentiment"Learnings "
Buzz
Returns # Leads"# Sales"
# Issues resolved
Success stories"Learnings "
Customer sentiment
FREE PAID
Google Alerts"Social Mention"Twitter Search"Board Reader"
Booshaka
Radian6"Buzz Numbers"
Dialogix"Nielsen Buzz Metrics"
Alterian SM2
Social Media Questionnaire 1. What is your reason for being in social
media? 2. Who is your audience? 3. How will you get them there? 4. What content are you going to share? 5. Who is going to do it?
