putting pr in front of your inbound marketing engine
DESCRIPTION
Why PR should be the starting point of your marketing initiatives.TRANSCRIPT
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PUTTING PR IN FRONT OF YOUR INBOUND MARKETING ENGINE
SCOTT BARADELL, APRPRESIDENTIDEA GROVE
@DALLASINBOUND#SMCDALLAS
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WHAT’S OLD IS NEW
Topical Stories Newsjacking
Media Outreach Site Outreach
Thought Leadership Authorship
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PR AT THE TOP OF THE FUNNEL
PRSOCIALSEARCH
BLOGSDOWNLOADS
CROEMAIL
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CASE STUDY:SPOUSAL
OUTPLACEMENT
STARTING WITH THE STORY IDEA
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PRESS RELEASE
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MAGAZINE FEATURE
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BYLINE / WHITE PAPER
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VIDEO
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BLOG POSTS
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EMAIL CAMPAIGN
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STARTING WITH THE STORY IDEA
CASE STUDY:FROM PUBLICIST
TO PUBLISHER
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SERVICEVIRTUALIZATION.COM
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TODAYSWIRELESSWORLD.CO
M
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TodaysWirelessWorld.com