putting innovation to the test

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Bruce Shafer, IPS Testing President [email protected] | www.ipstesting.com | (920) 749- 3040 Putting Innovation to the Test Bruce Shafer, Oliver Renier, Tom Kremer and Bernie Kressner Integrated Paper Services, Inc. www.ipstesting.com

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IPS Testing Expert's slideshow from TAPPI's PaperCon 2010 on innovation and testing.

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Page 1: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Putting Innovation to the Test

Bruce Shafer, Oliver Renier, Tom Kremer and Bernie Kressner

Integrated Paper Services, Inc.

www.ipstesting.com

Page 2: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

• Procter & Gamble 1972 -1985

•Cincinnati•Green Bay

• Kimberly-Clark (R & E) 1985 - 2006

• Integrated Paper Services – 2006 to pres.

Bruce’s Career Path

Page 3: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Testing

• Purpose for Testing in the Innovation Process• Provide Insight• Support or Refute Hypothesis• Quantify

Page 4: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Testing to Support Innovation

• Patents• Product Ad Claims• Quality Control• Reverse Engineering• Screening• Demonstrations• To see what the eye cannot see• Process capability

Page 5: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Innovation/Testing

• Rosie – Demonstrating the Quicker Picker Upper (an effective demonstration)

Page 6: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Formation Heavy BW

Linerboard – 500 gsm

IPS developed technique for heavy BWs

Page 7: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Disposable Plates

Company Advertising Claims

• A competitor of an IPS client advertised having a plate made of Bamboo:• Bringing alternative resources for the

environment• Made with Bamboo, a renewable resource• Plate is an alternative to petroleum and tree-

based materials• IPS fiber analysis indicated little or no

significant amount of bamboo present

Page 8: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Test DataSamples of Plates

Outcome – Claim Withdrawn

“Nonetheless, in the spirit of self regulation and out of an abundance of caution” they will implement revised advertising to remove any reference of bamboo content.

Unbleached SWK

Bleached SWK

Mechanical SWFiber

Bamboo

Page 9: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Synthetic Bone Example

• Research Questions for Client submitting a medical device application to the FDA• Demonstrate a uniform distribution

deposition of calcium carbonate on synthetic bone substrate

• Quantify the interconnectivity of the pores in the synthetic bone

Page 10: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Deposition Distribution

• Utilized energy dispersive spectroscopy (EDS) to map Calcium

• Used Image Analysis to sharpen and quantify results

Page 11: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Bone Cross Section

Page 12: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Interconnectivity

• Interconnected porosity is critical so that bone and soft tissue can grow into the pore space of the synthetic bone

• Utilized SEM to image pores on flat cross sections

• IPS developed Interconnectivity Index which was utilized in application to FDA

Page 13: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Surface Roughness

• An IPS client had a lab perform Atomic Force Microscopy on several surfaces to support a patent – they only had 1 week to quantify this (to meet provisional patent deadline)

• Solution – Image Analysis performed on pictures

Rough

Smooth

Page 14: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Roughness Index

• Converted image to gray scale picture with darker colors indicating relative height.

• IPS developed a Perimeter-per-unit-edge-length index that quantified the roughness – used in patent filing

Rough PEL= 15.2

Smooth PEL= 9.4

Page 15: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Patent Support

• An IPS client felt a competitor was possibly infringing their patent

• The inventors were no longer with the company

• The original testing device was no longer in existence

• IPS recreated the test apparatus and conducted testing – device on next slide

Page 16: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Patent Support

Page 17: Putting innovation to the test

Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040

Testing the Race Against Time

“Once the races begin it’s more difficult, and there is never that much time for testing.”

–Valentino Rossi