putting innovation to the test
DESCRIPTION
IPS Testing Expert's slideshow from TAPPI's PaperCon 2010 on innovation and testing.TRANSCRIPT
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Putting Innovation to the Test
Bruce Shafer, Oliver Renier, Tom Kremer and Bernie Kressner
Integrated Paper Services, Inc.
www.ipstesting.com
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
• Procter & Gamble 1972 -1985
•Cincinnati•Green Bay
• Kimberly-Clark (R & E) 1985 - 2006
• Integrated Paper Services – 2006 to pres.
Bruce’s Career Path
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Testing
• Purpose for Testing in the Innovation Process• Provide Insight• Support or Refute Hypothesis• Quantify
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Testing to Support Innovation
• Patents• Product Ad Claims• Quality Control• Reverse Engineering• Screening• Demonstrations• To see what the eye cannot see• Process capability
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Innovation/Testing
• Rosie – Demonstrating the Quicker Picker Upper (an effective demonstration)
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Formation Heavy BW
Linerboard – 500 gsm
IPS developed technique for heavy BWs
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Disposable Plates
Company Advertising Claims
• A competitor of an IPS client advertised having a plate made of Bamboo:• Bringing alternative resources for the
environment• Made with Bamboo, a renewable resource• Plate is an alternative to petroleum and tree-
based materials• IPS fiber analysis indicated little or no
significant amount of bamboo present
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Test DataSamples of Plates
Outcome – Claim Withdrawn
“Nonetheless, in the spirit of self regulation and out of an abundance of caution” they will implement revised advertising to remove any reference of bamboo content.
Unbleached SWK
Bleached SWK
Mechanical SWFiber
Bamboo
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Synthetic Bone Example
• Research Questions for Client submitting a medical device application to the FDA• Demonstrate a uniform distribution
deposition of calcium carbonate on synthetic bone substrate
• Quantify the interconnectivity of the pores in the synthetic bone
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Deposition Distribution
• Utilized energy dispersive spectroscopy (EDS) to map Calcium
• Used Image Analysis to sharpen and quantify results
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Bone Cross Section
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Interconnectivity
• Interconnected porosity is critical so that bone and soft tissue can grow into the pore space of the synthetic bone
• Utilized SEM to image pores on flat cross sections
• IPS developed Interconnectivity Index which was utilized in application to FDA
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Surface Roughness
• An IPS client had a lab perform Atomic Force Microscopy on several surfaces to support a patent – they only had 1 week to quantify this (to meet provisional patent deadline)
• Solution – Image Analysis performed on pictures
Rough
Smooth
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Roughness Index
• Converted image to gray scale picture with darker colors indicating relative height.
• IPS developed a Perimeter-per-unit-edge-length index that quantified the roughness – used in patent filing
Rough PEL= 15.2
Smooth PEL= 9.4
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Patent Support
• An IPS client felt a competitor was possibly infringing their patent
• The inventors were no longer with the company
• The original testing device was no longer in existence
• IPS recreated the test apparatus and conducted testing – device on next slide
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Patent Support
Bruce Shafer, IPS Testing [email protected] | www.ipstesting.com | (920) 749-3040
Testing the Race Against Time
“Once the races begin it’s more difficult, and there is never that much time for testing.”
–Valentino Rossi