Erin Daniels

CXO, Apollo Matrix, Inc.

apollomatrix.com

@apollomatrix

@erinartworks

PUT YOUR UX

TO THE TEST

to make a well-designed program

or

to make it the way my users like it?

What is better,

Don Norman

as a user-centered interface

A usability-centered interface

is NOT the same

to make a well-designed program

or

to make it the way my users like it?

What is better,

Don Norman

Why choose?

usability + user

centered

interface

Cindy Chastain

usability-centered user-centered

Ultimate success is achieved

when users are truly engaged and can

easily do what they want to do.

Design for the user

How?

Add the user to the design team

• First, study what their real needs and

behaviors are.

• Then use rapid prototyping methods to

see if you are on the right track.

• Design and test, repeatedly.

• Eye-tracking

• Feedback interview

• Quantitative & qualitative data analysis

• Insights analysis

User Testing

eye-tracking

Heatmap

Eye-tracking

Remote – testers use their webcam

In-person at a research lab

As shown in this representative video example, upon first reaching the homepage most

participants proceeded directly to the search and began typing a query related to their

task. Click the Image Above to Play.

Eye-tracking

What did we learn through

eye-tracking?

Different views for non-subscribers & subscribers

SUBSCRIBERSNON-SUBSCRIBERS

Better layout for search results page

Mobile & Tablet friendly view for better engagement

NEW TABLET-FRIENDLY RESPONSIVE DESIGNCURRENT WEBSITE

usability + user

centered

interface

Don Norman: Designing For People

Cindy Chastain | Experience Themes:

An Element of Story Applied to Design

Sources

Thank you!

Tweet your

FAVORITE

UX redesign

#bestUX

@apollomatrix

@erinartworks

@modevux

Erin Daniels

CXO, Apollo Matrix, Inc.

apollomatrix.com

@apollomatrix

@erinartworks

PUT YOUR UX

TO THE TEST