put your customers' cloud security concerns to bed
TRANSCRIPT
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Put your customers’ cloud security concerns to bedCustomer concerns about cloud security are, on the whole, unfounded. We show you how to calm their fears when reselling a hosted PBX solution
www.gamma.co.uk
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www.gamma.co.uk
Moving infrastructure off-site is a nervous time for any business.Yet cloud-based technology, in particular hosted telephony, is fast-becoming the solution of choice for your retail customers.
Much of the confusion surrounding cloud technology is due to customers not fully understanding the technology involved. As a reseller, it’s important that you educate your customers about how moving to a hosted solution will increase their communications security.
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www.gamma.co.uk
The status quo is dangerous
The reality is that an on-site infrastructure can be more risky than a hosted solution.
Phone hacking is quite common and extremely lucrative. It has cost UK businesses over £1.2 billion in recent years and is estimated to have affected 40% of companies already.
Hosting your PBX in the cloud means that often you’ll benefit from built-in business continuity and fraud protection features to address any security concerns.
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Building trust
As a reseller, you must be able to reassure your customers that you can work with them to:
• Investigate and understand their existing telephony solution - does it really support their business?
• Recommend and supply a hosted PBX solution that can fully address their communications requirements
• Provide ongoing support once they’ve selected and implemented a new telephony service
www.gamma.co.uk
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www.gamma.co.uk
Protected by enterprise-grade security
As a reseller, it’s key to emphasise that a hosted PBX uses an enterprise-grade cloud infrastructure which means:
• Calling systems are protected by high level security solutions
• Service providers should assume all responsibility for maintaining security
• Call traffic is fully encrypted to prevent interception and ‘eavesdropping’
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Improved disaster recovery
Offering cloud-based telephony solutions allows you to provide your customers with far greater capacity to handle localised disasters if:
• The head office / main site becomes inaccessible - calls can remain intact as they’re not hosted on site
• Calls can be diverted by the customer at the touch of a button using an online portal or mobile app
www.gamma.co.uk
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www.gamma.co.uk
Offering a hosted telephony solution allows your customers to minimise any downtime. Employees can easily work from home or on the road. Even better, customers won’t experience a drop in the quality of service they receive.
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Takeaways:
Security may seem a legitimate concern when migrating your customers’ telephony services to a cloud-based PBX, yet the risks are actually much lower than people may expect.
It’s crucial that you reassure your customers that:
• Current telecoms provisions are a greater security risk than cloud-based alternatives
• As their service provider you’ll actively guide them through the process, from initial purchase to installation
• Introducing a hosted PBX will open new doors, particularly when it comes to disaster recovery
www.gamma.co.uk
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www.gamma.co.uk
Learn more about why you should be moving your retail customers into the cloud by downloading:
Why you should be talking to retailers about a hosted phone system
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