push notification - idea, conception and tools
TRANSCRIPT
Push NotificationIdea, Conception and Tools
Presented byKonstant Infosolutionswww.konstantinfo.com
What is a Mobile Push Notification?
A push notification is a message to notify users about your product’s update, news, feature, offer or any content that adds value to them. App publishers can shoot a push notification anytime, which pops on a mobile device regardless of users being active on the app or on their devices.
Why is it Important?
Push notifications provide value to app users. It enables app publishers to get directly in touch with a user. They don't get unnoticed like other texts or emails. They remind users to re-open the app if they haven’t from sometime.
The Benefit List Continues,
CTR for push notification is twice high as in case of an email
85% find notifications on mobile useful Enhances user experience, app traffic
and active users Aids in effective marketing and
customized promotions
How It Helps in Engaging Users?
It is assumed that most users don’t open apps after using it once due to lack of engaging content. This is where push notifications come into the picture helping you to lift the user engagement level to an all-time high. 35% of users find ‘offer/deal’ notifications useful while 42% of them believe ‘purchase being shipped/delivered’ notifications as the most useful.
Here’s How: Brings back users Subtle and gentle personalized reminders tempt users to come back to the app.
Entice your user base Customized offers sent at appropriate times through optimized analytics entice your users to open the app.
Helpful content Useful info like shipment details, account balance and transactions made keep them informed and engaged.
Criteria to Use It
It all comes down to the point that what messages work and what don’t? It’s not a rocket science you need to deal with. There are two types of push notifications:
Mechanical Push Behavioral Push
Mechanical Push
Something that a user opts for, say for example score updates, breaking news, entertainment gossips. Or it can be something like a notification from your bank letting you know that your credit card has been charged or the funds have been transferred to the respective person.
Behavioral Push
The messages, which are personalized and targeted based on the user’s past experiences and activities done in the app. Say for example, you, as a user looked for a pair of shoes, which you couldn’t buy due to unavailability of size. After a while, the app publisher sends a push notification notifying that the size requested is now available and takes you directly to the product page.
Prominent Push Notification Tools According to a research, users who opted for
push notifications experienced 88% higher engagement. You would too like to achieve a higher engagement rate for your products and hence we list down the best tools you can opt for.
#1 Urban Airship With a 45-day free trial, it
offers amazing strategies and techniques that can help you engage your user base better. The in-built mobile analytics help you gain important insights for enhancing the app experience. It comes with Apple Passbook and Google wallet support.
#2 Mixpanel
It tracks user’s activities in real-time, which helps in creating effective marketing campaigns. A/B scheduling, notifications scheduling with a personalized touch are some of its features. First 25,000 users are entitled to avail its free services while its startup plan is for $150/month.
#3 Carnival
This tool leads the charts with its user-friendly interface, multiple notification scheduling, audience segmentation, automation according to varied time zones and campaigns designed based on the user behavior. It’s easy, quick and delivers results.
#4 Swrve
Swrve is a comprehensive messaging automation platform, which is being loved by the app publishers. Its optimization and A/B testing features are the most loved ones as they aid in developing customized campaigns that can be pushed to the users’ smart devices at appropriate times.
#5 Push Woosh It’s a paid tool (with premium, gold
and platinum packages) and embodies tremendous functionalities within. It is compatible with myriad number of mobile platforms, data segmentation is facile, supports multiple languages and generates useful reports required to transform a regular marketing campaign into an exciting result-driven one. Private cloud, automated campaigns and time-zone based scheduling are some of its prominent features.
#6 PushBots
Available in both free as well as paid versions, this tool allows users to send messages to multiple platforms at once with optimized audience based on data derived from geographical locations, past activities, and devices. It allows users to use first 1,500,000 push messages for free and beyond that users are charged $49/month.
#7 Nudgespot The segment-wise targeting is
done via this tool, which gathers user data, studies it and process to produce effective results that guarantee successful campaigns being fired. Most prominent features include ProActive, user-specific reports, customized notifications plan and automation. It offers its subscribers a 14-day trial and thereafter charges fees of $39 on monthly basis.
Summary
Push notifications are attention grabbing and have an immediate effect. Personalization plays a crucial role while you gear up to targeting your desired set of audience. All you need to do is carefully notify your users without being intrusive and deliver tailored and relevant alerts timely to bring users back to your app.
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