push cycling forward... from scratch! la louvière (be) etienne doyen
TRANSCRIPT
Push cycling forward...
from scratch!
La Louvière (BE)
Etienne Doyen
a/ find money!
b/ plan your network
c/ build!
BEFORE AFTER
Yet, few cyclists to be seen…
Do we need to raise awareness?
Let’s tackle this cultural challenge!
1/ working group
2/ site visit : Ghent
3/ inhabitants survey
Rond-point CoraChaussée Houtart
De Brouckère
Hamoir – N535
Rond-point gare Centre
Drapeau Blanc
Sylvain Guyaux
Survey : Most dangerous places to cycle
4/ segment and choose
www.cyclechic.be
1. Children2. Women3. City’s staff4. Families5. Daily cyclists6. Tourists
5/ communication plan
6/ measure : bicycle account
7/ evaluation
Newsletter every month : 350 followers
2 times/year : Thursday Bike Day
Work on your PR!
Police Mayor Medias
It’s only the beginning...