pursuing the next wave of iot opportunities - marc naddell, vp, mediatek labs
TRANSCRIPT
Marc NaddellVice President, MediaTek Labs
Make it Big with Something Small:Pursuing the next wave of IOT opportunities
Fundamental shift in scale & scope
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PCHome as unit
Mobile internetPerson as unit
IoTThing as unit
1x 10x 100x 1000x
1990 2010 2030
IoT: connecting the world
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More• Connected things• Applications• System integrations• Interactions• Data• Services• Analytics
New devices New apps New services
Maximise asset value
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The world’s largest taxi company, owns NO vehicles
The world’s most popular media, creates NO content
The most valuable retailer, has NO inventory
The world’s largest accommodation provider, owns NO real estate
Connectivity drives value creation
Aggregate adjacent opportunities
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Adjacent markets!
Fast and flexible IP integrations
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Leading in depth & breadth of technologies!
Strategy to capture IoT value
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1. Orchestrate the ecosystem and build partnerships with cloud partners and customers in different vertical domains.
2. Focus on significant vertical domains: smart watch, fitness accessory, home automation, home appliance, asset tracking, telematics etc.
3. Accelerate innovations by making it easy to integrate wireless connectivity: WiFi, Bluetooth, GPS, Cellular etc.
Democratizing IoT
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1 Companies with open ecosystem approach win dynamic markets1 IoT is a collision of developer ecosystems: hardware, software, mobile, web & cloud
Successful ecosystem ingredients1 Open platforms & tool chains1 Standardization1 Route to market/app stores1 Active community
IoT market catalysts1 Availability of HDKs/sensors 1 Low cost design & dev tools1 3D printing1 Incubation & funding
Growth of IoT developers
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Ecosystem approach taps creativity, innovation & skills coming from global network of developers & partners
Source: VisionMobile: "IoT Report Series: IoT Developer Population 2015-2020," September 2015
By 20201 2020 5 Million more IOT developers1 CAGR 17%
300K4.5M
5.3M
6.2M7.3M
8.4M
9.7M
2014 2015 2016 2017 2018 2019 2020
Year 2020 in India
5 Trillion $ 856 Mn Working age 2.3 Mn PB Digital Data
BILLION
700 Companies
90% Tech influenced SMBs600 Mn Internet Users
IOT Market
5 Trillion $ 2.7 Bn+ Connected Devices
5.2 Mn+ Developers 100 Smart Cities
$19+ Bn Digital invt by Govt.
520 Mn Smartphone users
Supported by initiatives from
100 Smart City Project
STANDUP INDIA
Go from idea to prototype to product
Efforts by corporates like
*As per research report and analysis by Zinnov, D
eITY G
OI, B
CG
, Gartner
MediaTek Labs™A developer-centric ecosystem
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1 Global program – free to join1 Supporting developers:
1 Device creation1 App development1 Services
1 labs.mediatek.com
Enabling developer & maker success
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1 Dev resources1 Insights and inspiration1 Access to hardware1 SDKs for makers (Arduino),
professional developers (C/Eclipse) and Linux Ubuntu
1 Technical support1 Peripherals (sensors, etc)1 Cloud management of
device data1 Developer advice & matchmaking1 Design, production &
go-to-market help
Go from idea to prototype to product
MediaTek ecosystem supportA launch pad for IoT developers
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Idea Proof of concept Prototype Product
developmentMass
production
Distributors
ODM companiesDesign houses Software & cloud
Manufacturing
ODM companiesChannelPartners
Module
PCBAID designUI designSW app
Cloud Sandbox
MediaTek LinkIt™ portfolioSoftware and hardware development platforms for wearables & IoT
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LinkIt Assist 2502 labs.mediatek.com/2502
1 Wearable form factors1 For proffesional developers (C/Eclipse)
LinkIt ONE labs.mediatek.com/linkitone1 Unrivalled connectivity on a single board 1 For DIY & maker community (Arduino) LinkIt Connect 7681
labs.mediatek.com/76811 The simple way to Wi-Fi enable your devices
1 For low-cost smart home or office deployment
Complimentary cloud based IoT platform & sandbox for prototyping.
MediaTek Cloud Sandbox - labs.mediatek.com/mcs
2023-05-02Copyright © MediaTek Inc. All rights reserved. 15
Rapidly growing LinkIt community