pursuing elegance - introduction to elegance in digital product design @amux
TRANSCRIPT
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FIRST, A STORY…
HI, I’M ZACH POUSMAN
Zach Pousman @thinky
DIGITAL PRODUCT STRATEGY
U NSC RAMBL
Zach Pousman @thinky
Zach Pousman @thinky
Zach Pousman @thinky
Zach Pousman @thinky
A DEFINITION OF ELEGANCE
Simple Powerful Coherent
comfortable
Hat tip to Michael Zuschlag, 2011 & Matthew May ‘In Pursuit of Elegance’, 2012 Zach Pousman @thinky
HOW TO PURSUE ELEGANCE
Noticing elegance
Dealing with constraints Dealing with the product ecology
Dealing with cadence
Zach Pousman @thinky
Constraints can be: intrinsic Dictated imposed
self-imposedHat tip to Elster, 2000 Zach Pousman @thinky
label your constraints
Visual Design
Machine Learning
People’s Vanity
Monetization
Support multiple devices
label your constraints
Visual Design
Machine Learning
People’s Vanity
Monetization
Support multiple devices
label your constraints
Visual Design
Machine Learning
People’s Vanity
Monetization
Support multiple devices
label your constraints
Machine People’s Vanity
Monetization
Support multiple devices
Zach Pousman @thinky
label your constraints get to ‘know’ them revisit them often
Zach Pousman @thinky
label your constraints get to ‘know’ them revisit them often
Zach Pousman @thinky
you can’t beat the constraints into submission … You can, but it’s inelegant.
KNOW YOUR PRODUCT ECOLOGYP
P
P
P
P
PYOUR
PRODUCT
Functional
Emotional
Aesthetic
Symbolic
P
P
Others who see you use the product
Social clusters
Forlizzi, J. (2008). The Product Ecology: Understanding Social Product Use and Supporting
Design Culture. International Journal of Design vol. 2, no. 1.
Product use
Zach Pousman @thinky
Elegance means taking cadence seriously.
A PART OF LIFEBEGINNER-TO-EXPERT
ROUTINE(S)USAGE
A SESSIONAN INTERACTIONMENU ANIMATION
Hat tip to Berryman & Pousman, 2013
SMS
Mapping cadence can help you achieve elegance
Hat tip to Berryman & Pousman, 2013
Elegance across CLi, gui, nui, gestural &
conversational paradigms
25 Zach Pousman @thinky
Potentially concerning
Zach Pousman @thinky
Zach Pousman @thinky
Potentially concerning