purposing fh

8/2/2019 Purposing Fh

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Purposing for

Peak Performance

Anand Narasimha

Professor-Marketing


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Peak PerformanceTo be the best you can be

To make organisations/brands

achieve and sustain Peak Performance

to be the best in their field


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It all begins with a

Purpose


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Some Organizations who have adopted this...


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Why do you need a

Purpose


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Unless you stand for something,youll fall for everything.


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#1

Dispels confusion

Brings clarity and focus


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#2

Cuts out negativity

Energizes positivity


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#3

Stops thinking small

Inspires big dreams


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#4

Eliminates fear of failure

Boosts peak performance


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#5

Not working as individuals

But playing as a team


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How do you define

and articulate your

Purpose


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The Purpose Map


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OUR PURPOSE

SPIRIT

INSPIRATIONAL DREAM

Whats your life theme? A passionate, aspiring goal. The big picture.

GIC (Greatest Imaginable Challenge) FOCUS

CHARACTER

BELIEFS

Whats your energizing principle?

Our life force, that defines us.

What attributes manifest your Spirit?

Should be authentic and genuine.

A few can be what you aspire.

What you stand for?

Core beliefs that drive us

Where do you see yourself in the

next 3 years?

Stimulating, measurable stretch

target/achievement

Whats the single most important

thing that will drive your actions?

Towards fulfilling our Inspirational

Dream and achieving our GIC.


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How?

Focus

What?

GIC

Why?

Inspirational

Dream

& Beliefs

Who?

Spirit &

Character


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Working out your

Purpose Map


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An example for a niche, upmarket, European Home Textile Company

OUR PURPOSE

SPIRIT

INSPIRATIONAL DREAM

GIC FOCUS

CHARACTER

BELIEFS


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Begin with defining your Character

Write down 10 attributes (adjectives) that describe you best-

be true to yourself, you cannot be what your not

Now filter these down to the 3-4 most relevant words.

Knock the other 6 off

Next, write 4 attributes you aspire to acquire .

Filter these down to the 2 most realistic ones.

The final 5-6 words define your character


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Virgin AirlineCharismatic. Humorous.

Competent. Irreverent. Edgy.


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Inspirational Dream

Beliefs Spirit

CharacterRooted

Passionate

Conscious

Credible

Competent

GIC Focus


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Take the leap to express your Spirit

Should flow from your your character and not contradict it

Must energize and excite you

Should define you to such an extent that without it, its not you

Borrow words/phrases from movies, books, songs, quotes

Visualize your spirit- think of a picture that captures it


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Virgin Airline

Iconoclasm


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Inspirational Dream

Beliefs SpiritBeauty in Simplicity

Character

RootedPassionate

Conscious

Credible

Competent

GIC Focus


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Imagine your Inspirational Dream

Whats your big picture?

What would you like to be known for?

How are you planning to make a difference ?

Does it inspire you to go to work every morning?

Does it ignite passion in what you do?


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Virgin Airline

Make flying fun


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NASA Janitor

Putting man on the moon


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Inspirational DreamInspire New-India to discover everyday luxury

Beliefs SpiritBeauty in Simplicity

Character

RootedPassionate

Conscious

Credible

Competent

GIC Focus


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Put down your core Beliefs

Should be related to your inspirational dream and spirit

Not more than 5-6 beliefs

What you stand for?

When are you at your best?

What youll never do?


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BeliefsCreating contemporary classic designs-

that respect tradition while embracing modernity

Using natural materials & processes as a

guiding principle

Driving sustainability of crafts and the environment

Ensuring integrity in everything we do

Building a participative and enlightened

customer community

SpiritBeauty in Simplicity

Character

RootedPassionate

Conscious

Credible

Competent

GIC Focus


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Set your GIC

Should be aligned to your inspirational dream

Must be challenging and ambitious

For a 3-year time frame

Preferably measurable- what metrics will you use


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guiding principle




customer community


Character

RootedPassionate

Conscious

Credible

Competent

GICInfluence 50 architects/interior designers

+ 1,000 homes to use & experience

our brand, in year-1

Focus


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Define your Focus

Being single-minded is key

Not an activity list, but the core agenda to fulfill

your inspirational dream and achieve your GIC

The touch-stone and filter to evaluate your actions

Front-of-mind, everyday


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ARJUNAS archery practice


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WILLIAMS F1- The cleaning ladyMake the car go faster


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P & GWinning at the 2 MOTS


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guiding principle




customer community


Character

RootedPassionate

Conscious

Credible

Competent

GICInfluence 50 architects/interior designers

+ 1,000 homes to use & experience

our brand, in year-1

FocusInvite prospects to

see-touch-feel our products


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FAHRENHEIT- OUR PURPOSE

SPIRIT

INSPIRATIONAL DREAM

GIC FOCUS

CHARACTER

BELIEFS

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