Purpose Driven Change

James Madden – Managing Director

Origin Story

Yesterday• Boutique Meat Processor

Today

• Full Line Meat Distributor

• Focusing on higher end restaurants

Tomorrow

• Diversified and Purpose Driven Food Company

Misalignment

Flinders Island Meat

“Boutique Meat Processor”

Flinders Island Meat

“Full Line Meat Distributor”

MISALIGNMENT Re-Think

The First Try

The Legacy Question

“When I look back on my career – what do I want to be able to say that I achieved?”

What is Purpose?

Purpose Driven Research

*Sodexo 2018 Global Workplace Trends *Nielsen Global Sustainability Report 2015 *OpenTable Sustainability Report 2017

Purpose Driven

Our DNA

• Animal Welfare

• Quality

• Provenance

• Story Telling

WHY

1.Legacy

•Meaning

•Team Engagement

•Consumer Research

Vision:“To

Cultivate a Better Food

World”

• Source Truth

• Meaningful

• Strategic

The Brand

The Realisation

I’ve got no xxxxxx idea how to cultivate a better food world.

But we’re going to try.

Vision Map

Projects

Focus Areas

Pillars

VisionTo Cultivate a Better Food

World

Planet

SustainableEnvironmentalResponsible

E.g. Carbon Neutral Project

People

RelationshipsIndustry

Community

E.g. Apprentice support service

Product

QualityProvenance

Ethics

E.g. Feedlot Free Project

Performance

ServiceInnovation

Truth

E.g. Alternative Packaging

Project.

Walking the Walk

Focus Area Alignment

Engage Carbon

Consultants

Measure, Reduce, Offset our Footprint

Measure, Reduce, Offset

our Supply Chain Footprint

Carbon Neutrality

The Worlds First 100% Carbon Neutral Meat Supplier

Marketing Awareness Alignment Loyalty Value

The Process

The Outcome

Big, Hairy, Audacious

$100 million Turnover

• To achieve our vision, we need to make change at scale.

Within 10 years

• Time is not a luxury the food world has. Time is running out.

At 10% Net Profit

• The more profitable we can become, the more we can invest in our growth, the quicker we can achieve our company vision.

“Shoot for the moon. Even if you miss, you’ll land among the stars” – Norman Peale.

So:

Make NRM Pay?

Purpose

Meaning

Alignment

Productivity

Profit