puresystems on the private cloud, john kaemmerer and gerry novan, 11th sept 14

© 2014 IBM Corporation

IBM Competitive Project Office

Cloud. Pure and simple.

IBM’s private cloud, with its performance value and reduced cost through integrated management


PureApplication solutions bring cloud economics and hybrid cloud together

Deploying and managing software quickly and easilyacross Hybrid Cloud options with proven “patterns” of expertise

Patterns:

Create OnceDeploy Anywhere

PublicOff-Premise

Serviceon

PrivateOn-Premise

System

2

Let’s focus on your deployment choice of a private cloud


Why PureApplication System for your on-premiseprivate cloud?

Customers look for private clouds:

� To deliver optimal performance

� Offer more control and security over resources

� Provide more automation and less labor to manage than their current on-premise environment

Why IBM Hybrid Cloud for this?

� Fastest setup

� Run workloads on Intel or POWER technology

� Best price/performance – lower cost/core

� Integrated system and workload monitoring

� Simplified software maintenance and disaster recovery

� Reduce labor costs by up to three quarters across IT lifecycle

� And as shown earlier, seamless portability to the IBM public cloud

3 Let us cover these proof points


IBM PureApplication System designed around complete lifecycle management

� Pre-integrated, pre-tested, ready to run

� Optimized configurations with high availability

� Single part to order

� Leverage existing storage

� Call home feature

� System Up and running in hours

� Easily deploy new application and data services

� Rapidly replicate environments for development and test

� Dynamically scale to meet changing demand

� Automatic failover and high availability

� Fully integrated management

� Single support number

� System level updates and upgrades

� Simplified problem determination

4


Web ApplicationMiddlewarePlatform

Built to deliver Web workloads better through optimized hardware and software integration

PureApplicationInfrastructureFoundation

+

+

Built-in workload elasticity using pre-defined scaling policies

IBM PureApplicationSystem

Deepintegration

and optimization

Compute +Network +Storage +Management

IBM WebSphere Application Server and DB2 licenses included

Autonomic andDynamic

WorkloadManagement

IntegratedWorkload

Deployment

+

Built-in expertise via web workload patterns;Self-service, automated provisioning of workloads

5


< 4 hours

IBM Team+ Customer �Hardware set-up and configuration

�Software set-up and configuration�First workload deployment2

Includes (at no additional cost):

The fastest setup towards first workload deployment

IBM PureApplication System1

1 More about IBM PureApplication System2 Workload used was a simple Web stock trade application and databaseSee The 4 hours set-up by Jason McGee YouTube video

Competitors are known to take days or even weeks before first workload deployment is achieved

6


IBM PureApplication System hardware is expertly integrated (Intel or POWER options)

7

Compute NodeQuad processor, 32-core, 512 GB memory[8 core 4.1 GHz POWER7+

256GB RAM16 GB/core10 Gbps Ethernet8 Gbs Fiber Channel]

StorageStorwize V70002.4 TB SDD24 TB HDD

PDU1

4x30A 1 phase

Rack42U

Top of Rack Switches10/1/Gbps Ethernet320 Gbps to Data Center

Management Nodes2 PureSystems Manager (PSM)2 Virtualization System Manager (VSM)

Compute NodeQuad processor, 32-core, 1 TB memory[8 core 4.1 GHz POWER7+

256GB RAM32 GB/core10 Gbps Ethernet8 Gbs Fiber Channel]

StorageStorwize V70002.4 TB SDD24 TB HDD

PDU4x30A 1 phaseor 3 phase

Rack42U

Top of Rack Switches10/1/Gbps Ethernet320 Gbps to Data Center

Management Nodes2 PureSystems Manager (PSM)2 Virtualization System Manager (VSM)

1 PDU: Power Distribution UnitShown: IBM PureApplication System W2700. An x86 (8 core, 2.6 GHz Intel Ivy Bridge EP processor) model W2500 is also available.Blue indicates changes from previous generation models.

“Mini”32, 64, 96, 128 cores

“Enterprise”32, 64, 96, 128, 160, 192, 224, 320, 384 cores


Built-in Expertise: High-availability hardware in PureApplication System

� Management Nodes

– Both run in active-passive mode, when a failure occurs the IP address is assigned to the new active one

� Network Controllers

– Switches and cabling are redundant (2 of each)

– Failure of 1 leads to reduced bandwidth, not service

� Storage Controllers

– All storage volumes are accessible from each controller

– If one fails, the other handles all I/O

� Storage

– SSD storage is configured in RAID 5 array + spares

– HDD storage is configured in RAID 5 array + spares

� Compute Nodes (ITE)

– Management system will route around failed DIMMs or cores yielding reduced capacity (server rebalance)

– If entire node fails, VMs can be moved elsewhere (workload evacuation)

8


Why is PureApplication with POWER so fast with great price/performance?

Higher performance per core achieved through:

� Massive parallelism (threads) compared to x86

� Higher clock frequencies

� 4-way SMT per core

� PowerVM placement optimization for PureApplication

� Larger POWER L3 on-chip cache

� Storwize V7000 storage with more efficient storage access

� IBM middleware optimizations

– WebSphere and DB2 optimizations for POWER and AIX architecture

– Leading SPECjEnterprise2010 publishes on POWER7+ at http://www.spec.org/jEnterprise2010/results

Lower cost/performance per core due to:

� No additional software cost for entitled software

– i.e., AIX, WebSphere V7, V8, V8.5, DB2 V9.7, V10.19


PureApplication POWER7+ is designed for superior price/performance

Vblock

Intel Ivy Bridge

Exalogic

Intel Ivy Bridge

PureApplicationPOWER7+

Systems

Clock rates per processor

1.7 – 3.5 GHz

2.7 GHz 4.1 GHz1

Symmetric multi-threading per core 2 2 4

On-chip L3 Cache Up to 30 MB 30 MB 80 MB

Max threads per server

Up to 80 48 128

Faster performing cache for

intensive workloads

More processing power per core

Larger servers for consolidation

10

1 IBM PureApplication System W2700


IBM optimizations give PureApplication(POWER) a competitive advantage

Best performance

per core

Lower cost

IBM Software

+

Power7+

TechnologySuperior Optimization

Optimized and balanced for key workloads

POWER7+

32 sockets/server

1024 threads

Leading processor technology Pre-configured

Pre-assembled

Integrated management

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� Competitor recommends use of separate system for database workloads

Adds more cost to overall solution

� Leads to higher cost per database workload

Run Web and database workloads on the same system with PureApplication System

Engineered Data System

IBM PureApplicationSystem

AppServer

Data

Base

AppServer

Data

Base

Engineered Web System

� Co-location of database on the same system provides the best overall performance

Shorter path length

� Leads to lower cost per database workload

12


PureApplication System: More flexibility and choice to meet your needs

ExalogicElastic CloudX4-2

PureApplication

SystemMini and

Enterprise)(both 42Urack size)

384 cores

32 cores

4TB RAM

0.5TB RAM

128 cores

2TB RAM

64 cores

96 cores

1.5TB RAM

1TB RAM

1 to 4.2 TB SSD, HDD can be customized

2.4 TB SSD, 24 TB HDD

96 cores

1TB RAM

192 cores

2TB RAM

64 cores

2 TB RAM

96 cores

3 TB RAM

128 cores

4TB RAM

160 cores

5 TB RAM

192 cores

6 TB RAM

224 cores

7 TB RAM

320 cores

10 TB RAM


Available in Intel (W2500 models) or POWER (W2700 models) configurations

Full rack1/8 rack 1/4 rack 1/2 rack

VblockSystem340 EX


720 cores

7.5TB RAM

96 cores

1TB RAM

Minimum of 4 blades, upgrade in increments of 2 blades

Upgrade without

powering down the

installed machine

384 cores

12 TB RAM

32 cores

1 TB RAM

384 cores

4TB RAM

And at more

memory per

core

13


PureApplication System has a lower total cost of ownership per core

Vblock System 340EX Oracle ExalogicElastic Cloud X4-2

All prices are list USD prices as of February 2014 and based off of 96 core configurations and 3 year cost of hardware, software license and support plus installation. PureApplication pricing hasn’t changed for 96 core system per April announcement.

PureApplicationSystem W2700-96

14

DB EE$39,425DB EE

$39,425

Assembly/Installation1

$2,106Assembly/Installation1

$2,106

Application server & Database Management Pack

$22,410

Application server & Database Management Pack

$22,410

Linux$609

Linux$609

Leading HypervisorIncluded

Leading HypervisorIncluded

Hardware (Ivy Bridge)

$10,347Hardware (Ivy Bridge)

$10,347

Cloud Software and Management Packs

$14,110

Cloud Software and Management Packs

$14,110

LinuxLinux

Competitor Hypervisor$150

Competitor Hypervisor$150

Hardware2 (Ivy Bridge)

$12,623Hardware2 (Ivy Bridge)

$12,623

$99,920/core $64,415/core

Application Server EE$20,750

Application Server EE$20,750

App Server Suite$37,350

App Server Suite$37,350


$182Assembly/Installation1

$182

Cloud Enterprise Software

$2,515Cloud Enterprise Software

$2,515

Cloud servicesIncluded

Cloud servicesIncluded

Cloud services** $1,758

Cloud services** $1,758

WASWAS

Assembly/Installation Included

Assembly/Installation Included

PureApplication Management

PureApplication Management

AIXAIX

PowerVMPowerVM

Hardware (POWER7+)Hardware (POWER7+)

$42,075/core

DB2DB2

1 Estimated costs based on a single installation2 Exalogic hardware includes costs for Elastic Software


$212Assembly/Installation1

$212

Exadata X4-2

Storage Cell SW$14,525

Storage Cell SW$14,525

Linux$1,563Linux

$1,563

Virtualization Not Supported

Virtualization Not Supported

Hardware (Ivy Bridge)

$9,245Hardware (Ivy Bridge)

$9,245

Oracle DB EE+RAC$58,515

Oracle DB EE+RAC$58,515

$111,449/core

DB Mgmt Pk$27,390

DB Mgmt Pk$27,390


Oracle Exalogic requires most expensive WebLogic Edition, plus charges premium

� There are multiple editions of WebLogic at various price points

WebLogic Standard - $10 K

WebLogic Enterprise - $25 K

WebLogic Suite - $45 K

� On Exalogic, Oracle requires WebLogic Suite, the most expensive edition

� If a customer has existing WebLogic Standard or WebLogic Enterprise Licenses, then they must acquire WebLogic Suite Licenses

� Exalogic Elastic Cloud Software priced at $10,000 per core is required when running WebLogic Suite on Exalogic or SuperCluster

Represents an additional 22% premium that Oracle charges

15


1 U

2 U

3 U

4 U

5 U

6 U

7 U

8 U

9 U

10 U

11 U

12 U

13 U

14 U

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19 U

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22 U

23 U

24 U

25 U

26 U

27 U

28 U

29 U

30 U

31 U

32 U

33 U

34 U

35 U

36 U

37 U

38 U

39 U

40 U

41 U

42 U

V 7000 Controller

V 7000 Expansion

V 7000 Controller

V 7000 Expansion

BNT 64 PT Enet SW

BNT 64 PT Enet SW

Cable ingress / egress

PD

UP

DU

PD

UP

DU

Intel Compute Intel Compute













MGMT MGMT







MGMT MGMT

Cable ingress / egress

Easier administration starts with built-in PureSystems Manager

�Pre-installed, pre-integrated management appliance

�Single pane-of-glass management for both hardware, cloud and software– Simplified infrastructure configuration,

management, monitoring and maintenance

– Simplified cloud management

– Simplified workload management (creation, deployment and monitoring)

�Built-in high availability

PureApplication System(full rack configuration)

Dual redundantmanagement nodes

16


Exalogic Control: No dedicated compute resources; Not delivered with high availability

vCPU(32 total)

Memory(256GB Total)

Disk

OPS C 12 vCPU 32 GB 160 GB

OPS PC1 2 vCPU 4 GB 116 GB

OPS PC2 2 vCPU 4 GB 116 GB

� Exalogic Control VMs are not isolated onto dedicated management nodes

� VM Manager is installed within the OPS Center VM, which runs on 2 nodes

– If any one of these nodes goes down Ops Center is compromised

– If VM Manager goes down, then the VM environment can no longer be managed

� OPS Center depends on nodes 1 and 2 being up at all times

Exalogic Control Virtual MachinesRun on same compute nodes that will host actual customer workloads limiting available vCPU, memory and disk space

SunFire 4170 M3 (16 Cores)

Oracle VM


Oracle VM


Oracle VM


Oracle VM

OPS C OPS PC1

OPS PC2

Exalogic X3-2 1/8 rack (Virtualization)

With OVAB support V2.0.,6.0.0

State of 4 compute

nodes

OnExalogic X3as delivered Linux

Linux

Server pool consists of all 4 compute nodes

* Exalogic X3-2 EECS 2.0.417


DEMO: Adminstration is now a simplified experience

Integrated Management “single pane of glass” Console for:

� Simplified infrastructure configuration, management, monitoring and maintenance

� Simplified workload creation, deployment and monitoring

FullWorkload Monitoring

CompleteSystem

Infrastructure

18


PureSystems Manager

Pre-Integrated Competitor

Control

3 VMs spread across multiple compute nodes

Cloud Management

Hardware Management

Virtualization Management

Middlewareand Workload Management

+

+

+

vCloud Suite

19 products,23 VMs

vFabric Suite

13 products,4 VMs

Advanced Management Pod (AMP)

7 products,8 VMs

+

+

Oracle Enterprise Manager

Cloud Control

+

Management Packs

(purchased and installed

separately

Pre-Integrated Competitor

PureApplicationCoalition

Competitor

Significant assembly is required for competitors’ multiple management tools

Customer installed and maintained

19

© 2014 IBM CorporationIBM

I need to support multiple organizations, and ensure that there is secure, isolated access between them.

Operations Manager

You can do this with PureSystems Manager. Let’s take a closer look.

20


Multi-tenancy capability of PureApplicationis superior to competitors

PureApplication System supports multi-tenancy out of the box

Includes self-contained tools

Easy to implement

21

With Vblock

It’s only infrastructure. There is no integrated software.

You buy third-party VMware vCloudSuite, install it and set it up

More experienced management skills required than PureApplication

With Exalogic

A 1/8 rack (96 cores) is limited to a single virtual data center, so it cannot isolate resources between multiple organizations

Must purchase a larger Exalogic rack to get resource isolation

Multi-tenancy


How can I tell if my applications are working properly?

Developer

PureApplication lets you monitor your workloads, with context aware links for drill-down navigation to help in root cause analysis. Let’s have a look.

22


PureApplication System provides a full range of workload monitoring capabilities

VM view

Virtualization machine monitoringCPU, Memory, Network, Disk Middleware

view

WebSphere applicationserver monitoring

Web container thread pools; JVM heap usage; Number of web requests;

Max/min/average response times; and more

Even more navigation to

specific details

Advanceddrill-down

capabilities

Disk

CPU

Memory

OperatingSystem

WebSphere Application

ServerApplication

WebSphereApplication

ServerDB2

Application

From the virtual image… To middleware monitoring… To deeper specifics

23


Systems need firmware updates, patches applied, and workload maintenance. These can be long and boring tasks, yet they require skilled admins!

Operations Manager

You’re right but PureApplicationmakes it straight forward and easier than manual methods. Let me show you.

24


Vblock firmware and driver updates are a manual process

� Software update process is not integrated via a single management console or tool

� Information and update software downloads requires manual visits to different sites for each component support.vce.com support.emc.com cisco.com vmware.com

25

� How do you update a Vblock “Integrated System”? UCS Manager, Cisco blades, Cisco switches

• Find the installation guide for your version, and follow Cisco patching process

EMC Storage (VNX5300), UIM• Retrieve documents, schedule meeting with EMC support team

VMware • VCE directs you to support.vce.com for all VMware software updates

VCE only provides a System Version Tool to guide the manual download and update process


Applying a patch for a running WebSphere Server is easy

1. Select a running VM instance2. Click on the Service button to launch a screen that

allows an admin to apply the latest WebSphere patch

26


0

2000

4000

6000

8000

10000

12000

Do It Yourself Pre-Integrated

Competitor

Coalition

Competitor

PureApplication

System

Deployment Mgmt Incident/Capacity Mgmt Asset Mgmt Security Mgmt Change Mgmt

IBM PureApplication System reduces labor costs across its IT lifecycle

Yearly

Labor

Hours

4,267 hours

9,660 hours

Labor hour estimates based on 84 workloads:

IBM PureApplication is 76% better than a Do-It-Yourself cloud

How does PureApplicationSystem achieve this?

� Deployment– Fully assembled and configured– Pre-installed management software– Fast pattern-based deployment

� Incident and capacity issues– Central monitoring– Resolve issues proactively with

automatic scaling

� Asset management– Track license usage of products

� Security management– Centralized access control

� Change management– Visibility into relationships between

virtual images in a workload– Automatically apply changes to

virtual servers

5,113 hours

2,363 hours

Do It Yourself and Coalition Competitor used 7 blades (168 cores). Pre-Integrated Competitor used 14 pre-integrated nodes (252 cores). IBM PureApplication System (POWER) used 3 nodes (96 cores). Each system has the capacity to run 84 workloads where each workload can sustain a peak throughput of 1545 page elements per second. The labor savings and assumptions herein are estimates based on a labor model that uses data obtained on the percentage of time customers spend on certain IT lifecycle tasks. It is not a benchmark. As such, actual customer results will vary based on customer applications, differences in stack deployed and other systems variations as well as actual configuration, applications, specific queries and other variables in a production environment.

27

4ximprovement

47%47%56%56%

76%76%


North American retail chain rapidly delivers new services and reduces costs through consolidation

28

Business Challenge:

A major US retail chain wanted to introduce new healthcare services to its pharmacies.

It needed to replace legacy systems and traditional IT processes in order to deploy Business Process Management and Operational Decision Management solutions rapidly.

20% savingscompared to a Do-It-Yourself solution

Faster time to valuefor new solutions and increase in business agility and sustainability

70-80% reduction inmanagement costsMaintenance, Monitoring, Provisioning

Results with IBM® PureApplication™ System:


IBM PureApplication System designed around complete lifecycle management

Fastest setup

IBM software optimized to run on POWER7+

Best price/performance – lower cost/core

Integrated system and workload monitoring

Simplified software maintenance and disaster recovery

Reduce labor costs by up to three quartersacross IT lifecycle

29

PureApplication SystemIBM’s on-premise hybrid1 cloud solution

1 Seamless portability to and from off-premise public cloud via patterns for a hybrid cloud experience

puresystems on the private cloud, john kaemmerer and gerry novan, 11th sept 14

Software

ibm corporation732

ibm corporationbuilt

ibm corporationibm team

ibm corporation preintegrated

ibm public cloud3

storage volumes

io storage ssd storage

home feature system