pure spark talk - impact report card
TRANSCRIPT
Impact Report Card
Why
o90 of US shoppers are likely to switch to a cause branded product (Cone 2015)
o97 of marketing executives believe cause marketing
is a valid business strategy (2010 PRWeek survey)
75 of guests would actively participate in hotel
sustainability programs during their stay (Samsung Business)
Nearly half of all US travelers consider themselves
sustainable (Lonely Planet)
48 feel it is very important that their spending benefit communities
Environmental Sustainability
Economic Empowerment
C U L T U R E E N H A N C E M E N T
Why
Why
o90 of US shoppers are likely to switch to a cause branded product (Cone 2015)
o97 of marketing executives believe cause marketing
is a valid business strategy (2010 PRWeek survey)
75 of guests would actively participate in hotel
sustainability programs during their stay (Samsung Business)
Nearly half of all US travelers consider themselves
sustainable (Lonely Planet)
48 feel it is very important that their spending benefit communities
Environmental Sustainability
Economic Empowerment
C U L T U R E E N H A N C E M E N T
Why
o90 of US shoppers are likely to switch to a cause branded product (Cone 2015)
o97 of marketing executives believe cause marketing
is a valid business strategy (2010 PRWeek survey)
75 of guests would actively participate in hotel
sustainability programs during their stay (Samsung Business)
Nearly half of all US travelers consider themselves
sustainable (Lonely Planet)
48 feel it is very important that their spending benefit communities
Environmental Sustainability
Economic Empowerment
C U L T U R E E N H A N C E M E N T
Why
75 of guests would actively participate in hotel
sustainability programs during their stay (Samsung Business)
Nearly half of all US travelers consider themselves
sustainable (Lonely Planet)
48 feel it is very important that their spending benefit communities
Environmental Sustainability
Economic Empowerment
C U L T U R E E N H A N C E M E N T
Why
Environmental Sustainability
Economic Empowerment
C U L T U R E E N H A N C E M E N T
Why
Economic Empowerment
C U L T U R E E N H A N C E M E N T
Why
C U L T U R E E N H A N C E M E N T
Why
Why
