BECAUSEPUREMATTERS

ALL-NATURAL, WHOLESOME VITAMINS, MINERALS AND SUPPLEMENTS

It began over a hundred years ago in 1885 in Paris, when our founder, Abel Besins, created an internationally successful tonic and instituted a heritage of purity. Five generations later and Pure Matters has taken up Abel’s mantle, applying the research and innovation into creating flawlessly pure, 100% natural healthcare products.

CIRCA

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HISTORY OF TONICSThe essential wisdom of tonics is as down-to-earth as the roots, herbs, seeds, vegetables, fruits, and berriesused in their preparation. Preventive medicine is still the best cure. Tonics help keep us in a state of health bystrengthening the immune system, stimulating circulation, restoring energy, aiding digestion, nourishing the

blood, and counteracting the negative effects of mental or physical strain, inadequate diet and rest, andenvironmental toxins....– Courtesy, Bonnie Trust Dahn of Ecosalon

magazine “The History of Tonics”

Our bodies and our lives

are the product of what

we put into them. Pure

Matters insists on only

pure, natural ingredients

proven to enhance your

quality of life so you can

stay healthy, amazing

and full of joy!

Drawing on our heritage of research and innovation,

our mission is to provide pure and balanced solutions

using wholesome, natural ingredients, proven to

enhance the quality of your life.

reliable | trustworthy | simple | responsive | informative

ourpromise

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Amy Fitzpatrick MS, RD is a registered dietitian with more than a decade of experience as a nutrition expert, media consultant, published author, and speaker. She’s passionate about helping people

understand the link between nutrition and disease prevention. Amy is a member of the American Dietetic Association. Read Full Bio

Dr. Marc MeyersEducator, Supplement Innovator

Amy Fitzpatrick MS, RDRegistered Dietician

Amy Fitzpatrick, RD

Dr. Shyam Parikh

Dr. Marc Meyers

Dr. Alan Cutler

Dr. Shyam Parikh Lic. Pharmacist, Ascend Therapeutics

Dr. Alan CutlerConsultant, Scientist, Author, Educator

Dr. Shyam Parikh is a licensed pharmacist with over a decade of experience recommending pharmaceutical and nutraceutical treatments for his patients. He loves educating patients on the range of

therapy options available, as well as helping them find solutions that improve the quality of their lives. Read Full Bio

Dr. Alan Cutler, Ph.D. is a published author and Principal of his own pharmaceutical development consulting company. Previously, Dr. Cutler was Vice President of R&D and

CSO at Three Rivers Pharmaceuticals. Prior to that, he was Senior Director of R&D at Ascend Therapeutics. Dr. Cutler also spent many years at 3M. Read Full Bio

Dr. Marc Meyers has over 20 years of experience developing and launching innovative products in the dietary supplement industry. Dr. Meyers is credited with having over 35 patents

in new ingredients, new technology, and finished product applications and lectures on nutraceuticals, functional foods, and dietary supplements. Read Full Bio

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Purity is not relative; something is either pure or not pure.Our commitment to purity drives us to deliver the most rigorous quality control procedures, unwavering adherence to accuracy, and the best ingredients possible … always.

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Our products contain whole, natural ingredients from high quality sources.

Certified Hoodia

Gordonii from

Southern Africa’s

Kalahari Desert

Lactowise®

OptiMSM®

BioCell Collagen II ®

Forslean®

FloraGLO®

Carnishield®

To ensure quality and efficacy, we use patented, researched ingredients wherever possible.

Carnipure™

AHCC®

ChromeMate®

BioPerine®

Neuromins®

Potent green

tea leaves

Sustainable Krill Oil,

derived from krill found

in the depths of the

Antarctic Ocean.

sourcespure

pureWe promise each product is exactly what we say it is. What’s on the label is what’s in the bottle. Free from fillers, additional flavors, scents, preservatives, artificial sweeteners and colors. Other companies may add these as blending agents to dilute their active ingredients. We don’t. We’re pure.

You have a variety of nutritional needs. So, many of our products are vegetarian, vegan and gluten free. We are working on kosher and organic certifications. Our products are formulated to avoid common allergens, sugar and preservatives. We refrain from using magnesium stearate and use only natural colors, sweeteners, flavors and coatings.

GOODNESS

THE CLEAR TRUTH

WE ARE TRANSPARENT, EVEN IF OUR BOTTLES AREN’T

We want to be the most transparent and holistic source for wellness and performance products available to you. Our standards are higher than any imposed by third party regulation. And our research and testing are credible, extensive and rigorous. We believe, when natural science is supported by easily accessible information, we can

provide everyone the tools they need to unlock their unique potential. And yes, we use amber glass bottles with UV protectant to reduce harm from outside contaminants and air, extending the shelf life and freshness of our products. Plus, they’re recyclable. Kind of makes you wonder why everyone isn’t doing it.

The products we carry were selected to have the greatest impact on your individual, overall health and wellness needs. Men and women have different nutritional needs. And children have their own unique requirements as well. Whether you’re dieting or training; seeking a better night’s sleep or lowering your blood pressure, Pure Matters has a nutritional supplement for your lifestyle.

Allergies

Anti-Aging

Anxiety

Beauty and Skin Care

Blood Sugar Support

Bone Health

Energy and Endurance

Essential Fatty Acids

Heart Health

Immunity

Joint and Tissue

Hormone Balance

Mental Health

Multi-Vitamins

Pain Management

Senior Health

Sleep Aids

Stress

Vitamins A-Z

Weight Loss

PURE CHOICESpure,YOU’RE

- 38-Year old family manager, “yoga mom”

- Mother of 3 - Part time graphic

designer - Likes Natural and

Organic Foods - Supplements for kids

who don’t eat fruits and vegetables

- 62-year old, history of cancer, but healthy

- Achy joints have slowed her down

- Mostly Vegan - Concerned about issues

brought on by age and mildly depressed

- Looking for solutions as well as connection with others who share her concerns

- 41-year old personal trainer and athlete

- Healthy eater; eats every three hours

- Advises clients and friends on health and fitness

- Interested in performance enhancement and joint strength

- 52 and single, - Beauty concerns - Clothing buyer with

great interests in outward appearances

- Interested in diet supplements and anti-aging products

- Some concern about menopause and bone health

Sarah Ruth James Audrina

GlucoChon MSM A joint support product that

works as hard as you do

Rest EasyAn herbal alternative to

prescription sleep aids, fall asleep fast, awake refreshed

Enliven with 5-HTP Herbal blend to boost mood

Krill Oil Sustainably sourced omega-3

powerhouse from the Arctic

Kids Sugar-Free Multi-Vitamin Gummie

Yummy foundational formula for the kiddos

Complete BioticShelf-stable pre and probiotic

blend for ultimate digestive and immune support

Kids DHA Omega Gummies Great-tasting fish oil gummies

to support little minds

Free samples make sense. 

Nothing communicates

the efficacy and quality of

our products as effectively

as a sample. 

Distributed online and off,

we are currently expanding

our sampling program and

are always looking for new

distribution partners.

We offer free samples of a variety of products. 

Sample and See the Difference

We hold ourselves to a higher standard

At Pure Matters, we’ve always understood the importance of testing,

dosing and control processes, because you shouldn’t have to worry

about the quality of your nutritional supplements. We guarantee every

formula has met strict requirements for both potency and purity.

With a heightened understanding of standards, testing, dosing and

control processes, we maintain the highest quality control procedures.

From raw ingredients to finished product, we test for identity, purity,

strength, and composition.

Our facilities are NSF Good Manufacturing Practices (GMP) certified,

meaning we adhere to specific guidelines for production.

Our standards extend beyond our products to our packaging. We

are concerned about our ecological impact on the Earth and strive

to maintain eco-friendly standards. Where possible, we use recycled

materials, as seen in our bottle caps and packing paper. Plus, 100% of

the materials in our shipments are recyclable.

Our commitment doesn’t end with our packaging. We’re a certified

Green Shipper with greenshipping.com, meaning we purchase carbon

offsets for our domestic shipments, essentially making our customer

shipments carbon-neutral.

WE’RE COMMITTED TO PROVIDING THE HIGHEST QUALITY PRODUCTS BASED ON SCIENCE AND TESTING.

BUT, IF FOR ANY REASON YOU’RE UNHAPPY WITH ONE OF OUR PRODUCTS, SIMPLY RETURN IT FOR A FULL REFUND OF THE PURCHASE PRICE. WE WILL GLADLY ACCEPT RETURNS OF PACKAGES, NO QUESTIONS ASKED, WITHIN A FULL YEAR OF THE SALE DATE.

pureGUARANTEE

Our Products- Our supplements are the highest quality with no hidden ingredients or fillers. We avoid common allergens, sugar and preservatives and refrain from using magnesium stearate. We use only natural colors, sweeteners, flavors and coatings.

Our History- We hold ourselves to a higher standard. Our products are backed by over 100 years of commitment to research and innovation.

Certifications- We’ve takenthe time to earn a Better Business Bureau A+ Rating and our facilities are NSF GMP certified.

Security- We are committed to keeping your transaction secure by using VeriSign and Paypal.

CUSTOMERS COME FIRST – We pride ourselves

on providing excellent customer service. At

800-326-8299, our friendly agents anticipate

your needs and quick resolution is their

#1 priority. We aim to surprise and delight.

Our Promise- What we say is in the bottle, is in the bottle.

Our People- We’re just like you – moms, dads, brothers, sisters, friends who want to be as healthy and active as possible for as long as possible.

Pure Guarantee- We accept all returns up to one year afterpurchase. No questions asked.

Winner Winner Winner

BUZZ

TO BE SELECTED AMONG THE BEST IS AN ACHIEVEMENT WORTHY OF

PRAISE AND PERHAPS A LITTLE BRAGGING.

IT FEELS GOOD TO WIN.

Our website was named a 2010 webby awards official honoree. This honor signifies an outstanding caliber of design, usability, functionality and quality. Over 8000 entries were submitted!

2010 Webby Awards Official Honoree

Our Brand Style Guide won a 2011 Brand New Award, a competition organized by UnderConsideration, celebrating the best identity work produced around the world.

2011 Brand New Award

Press Outreach: Expanding our press efforts in 2012, with press releases and media tours

We received a 2012 Addy Award for our Pure Matters logo. The American Advertising Federation ADDY® is the advertising industry’s largest competition attracting over 50,000 entries every year and honors creativity in advertising.

2012 Addy Award for our logo

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FACEBOOKThey like us! They like us! Our Facebook community is its own center of gravity and provides some of the most useful and timely health and wellness information found anywhere online.

BLOGOur dynamic and fabulous bloggers keep our audience engaged and entertained through frequent individual posts and “Ask the Bloggers,” a weekly feature where they weigh in on everything from fitness trends to their healthy habits.

NEWSLETTEROur “What Matters” section features weekly top tips & advice on everything from treating your child’s cold or flu symptoms to healthy and delicious recipes for your soul.

There are more products, information, and services devoted to health, wellness and longevity today than ever. As a consumer, to make the best decisions, you need relevant and timely information you can really use. No fluff, no filler. And while we know our products are the best you can buy, we want to inform you as objectively and holistically as we can. That’s why we’re constantly blogging, publishing, posting and providing all the information you need to live, feel and be better.

PROMOTIONSBe sure to check out our “Try it Tuesdays!” Every Tuesday, Pure Matters invites our facebook friends to try one of our products … absolutely free!

purelyTHE FACTS

purelyORIGINAL

A fresh, personalized and unique perspective on keeping it pure!

P for Pure Matters

We love our abstract Pure Matters “P” and love

putting it out there on everything from t-shirts

to gift cards. We especially like associating

our “P” with useful, top-end equipment like

CamelBak® water bottles or high-tech running

gloves.

The “P” means quality.

SPREAD THE WORD

purePARTNERS

It’s one thing to sell a better life; it’s another to give people wanting a better life the tools they need to be successful at it. That’s why we created our Pure Partners program. If Pure Matters partners with your business or nonprofit on an organizational level, we’ll happily custom fit an employee wellnessprogram to your staff based on our extensive knowledge of nutritional supplements and your needs. Working together, we’ll listen to your requirements and design a solution to help your team reach their goals. We really are serious about helping EVERYONE feel better.

We are so excited about our incredible products and super helpful resources that we want to shout it from the rooftops. We’ve chosen to partner with key, influential publications and media outlets to get the word out.

pureUBIQUITY

At Pure Matters we know there’s

more to a healthy lifestyle than just

taking nutritional supplements;

there are the deeds to go along

with it. That’s why the Pure Matters

team lives the “pura vida”inside

our offices and out.

Whether we’re blogging

about wellness, running races,

participating in farmer’s markets,

speaking at health expos, doing

yoga or even meditating; we’re

committed to a pure lifestyle and

realize the pure life is way more

important than just selling pills.

psst...pura vida

Many thanks...Just wanted to write to tell you how

happy I am with your products. I came

across your website by accident and

I love it ! I initially ordered because it

was a free offer to try the product and

I loved it so I recently re-ordered. You

have a great website, easy ordering,

the packaging is great too! People are

so quick to complain when they are

unhappy, that I thought I would write a

good email and tell you how pleased I

am. Thanks again.

– Maria Anderson

I recently ordered 3 items from the website

and received a free water bottle with it. I was

so pleased at how quickly the package came

from my order date. Even more so I was

pleasantly surprised at the care and attention

to detail put in the packaging of my items.

I was so happy, it was like I was receiving a

gift. Your customer service and quality check

representatives really took the time to make

sure everything was in its place properly. As a

new customer I thank you for making my first

ordering experience wonderful. Thank you!

– Shanda Whitaker

I just got my first order from your company

yesterday and I am beyond impressed. Not

to sound like a smart as_, but I’m not easily

impressed! The packaging was awesome,

the attention to detail was amazing, and

I felt like I was getting a gift from Prada

versus a vitamin company. Bravo. I will be

back, with a vengeance and you will see

me as a steady customer. Thank you for

being different and terrific! Wonderful

business model. Thank you for making

my first ordering experience wonderful.

Thank you!

– Lori Mendelsohn Thomas

FAN FEEDBACK:

We have offices in Herndon, Virginia

and New York City.

For Press & Marketing inquiries, contact Koren Barwis

kbarwis@purematters.com

For Business Development inquiries, contact Tony Pina

tpina@purematters.com