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  • ROMANIAN COMMUNICATION LEADERROMANIAN COMMUNICATION LEADERin THE MEDICAL FIELD

    Part of

  • ABOUT ABOUT PULS MEDIA NETWORKPULS MEDIA NETWORK

    n 8 8 Specialized Specialized MEDICAL JOURNALSMEDICAL JOURNALSn 30.00030.000 MEDICAL PROFESSIONALSMEDICAL PROFESSIONALS

    as subscribersas subscribersn ONEONE ANNUAL PUBLICATION ANNUAL PUBLICATION

    dedicated to enddedicated to end--consumerconsumer

    n Complex MEDICAL information PORTAL PORTAL

    n 50 MEDICAL EVENTS per year MEDICAL EVENTS per year dedicated to physicians and pharmacistsdedicated to physicians and pharmacists

    Communication C

    ompany

    Communication C

    ompany

    on the Romanian

    Medical Market

    on the Romanian

    Medical Market

    Part of

    Puls Media Network, associate of Mlada fronta international publishing group since 2008, is the Romanian leading communication company that provides:

    specialized information to the medical community for continuous professional development, and to consumers for adopting a healthy lifestyle

    high-quality promotion solutions to companies that offer products and services for better health

    Puls Media Network, associate of Mlada fronta international publishing group since 2008, is the Romanian leading communication company that provides:

    specialized information to the medical community for continuous professional development, and to consumers for adopting a healthy lifestyle

    high-quality promotion solutions to companies that offer products and services for better health

  • OUR OUR HISTORYHISTORY

    2010

    Medic.ro LAUNCH on the market medical journal dedicated to GPs

    2004

    2007

    ESTABLISHMENT OF PULS MEDIA NETWORK. Press Pro International becomes PulsMedia Network

    ROMANIAN COMPANY SPECIALIZED IN COMMUNICATION FOR THE MEDICAL COMMUNITY2008

    MEMBER OF MLADA FRONTA, ON A MLADA FRONTA, one of the most dynamic press groups on the Czech market, leader on several publication segments

    COMMUNICATION LEADER FOR MEDICAL FIELD

    INNOVATION

    ORIGINALITY

    CREATIVITY

    Carol Davila Awards

    PUBLICATIONS, INNOVATIVE EVENTS AND COMMUNICATION, SPECIAL PROJECTS

    Part of

  • OUROUR JOURNALSJOURNALS

    n 8 8 Specialized Specialized MEDICAL JOURNALS MEDICAL JOURNALS n 30.000 MEDICAL PROFESSIONALS 30.000 MEDICAL PROFESSIONALS as as

    subscriberssubscribers

    230.000 copies 230.000 copies ANNUAL CIRCULATION:ANNUAL CIRCULATION:n ONEONE ANNUAL PUBLICATION ANNUAL PUBLICATION

    dedicated to enddedicated to end--consumerconsumer

    6 JOURNALS dedicated to different SPECIALITIES

    Market Leader on publication segment dedicated to GPs

    Market Leader on publication segment dedicated to pharmacists

    Part of

  • MEDIC.ROMEDIC.RO MARKET LEADER*MARKET LEADER*

    KEY FACTS

    YEARS ON THE MARKET: 7 yearsPERIODICITY: monthlyNUMBER OF PAGES: 100CIRCULATION: 10.000 copies/edition

    THE PUBLICATION with the largestCIRCULATION dedicated to GPs

    DISTANCE CONTINOUS MEDICAL EDUCATION PROGRAM Medic.ro

    20 DCME POINTS + 5 CME POINTSannually to GPs as paid subscribers

    ROMANIAN MEDICAL COLLEGE PARTNERSHIP

    INDPENDENT MONTHLY INDPENDENT MONTHLY PUBLICATIONPUBLICATION dedicatedEXCLUSIVELY to GPs

    NEW!NEW! EDITORIAL CONCEPT EDITORIAL CONCEPT based on the latest medical topics adapted to readers needs and medical market trends+ DISTANCE MEDICAL EDUCATION PROGRAM

    More than 50% of the Romanian GPs read Medic.ro**

    * Market leader on medical publications Cegedim Strategic Data done on a sample of 700 GPs in 2008** Based on qualitative and quantitative study made by Puls Media Network in november 2009 on a sample of 1.100 GPs

    Part of

    on publication

    segment dedica

    ted

    to GPs

    Market

    Leader

  • FARMACIST.RO FARMACIST.RO MARKET LEADERMARKET LEADER**THE ONLY INDEPENDENT THE ONLY INDEPENDENT PUBLICATIONPUBLICATIONdedicated EXCLUSIVELY to the pharmaceutical field

    NEW!NEW! EDITORIAL CONCEPTEDITORIAL CONCEPT adapted to readersneeds and pharma market trends*

    KEY FACTS

    YEARS ON THE MARKET: 7 yearsPERIODICITY: bi-montlhyNUMBER OF PAGES: 68CIRCULATION: 7.000 copies/edition

    10 CFE points for pharmacists6 CFE for assistant pharmacists

    ROMANIAN PHARMACY COLLEGE PARTNERSHIP

    78% of the Romanian pharmacists read Farmacist.ro**

    * Market leader on publications dedicated to pharmaceutical market Study made by PharmEc Software on a sample of 347 pharmacists from 305 pharmacies in 2008

    ** Based on qualitative and quantitive study made by Puls Media Network in november 2009 on a sample of 235 pharmacists

    Part of

  • OUR SPECIALIZED OUR SPECIALIZED JOURNALSJOURNALS

    Dedicated to pediatrics Dedicated to pediatrics specialistsspecialistsQuarterly JournalQuarterly Journal2.000 copies/edition68 pagesLaunched in IX 20055 CME points5 CME points

    Dedicated to oncology Dedicated to oncology and hematology and hematology specialistsspecialistsQuarterly JournalQuarterly Journal1.000 copies/edition68 pagesLaunched in XII 20075 CME points5 CME points

    Dedicated to Dedicated to gynecology and gynecology and obstetrics specialistsobstetrics specialistsQuarterly JournalQuarterly Journal2.000 copies/edition68 pagesLaunched in VI 20055 CME points5 CME points

    Dedicated to specialists Dedicated to specialists treating infectious treating infectious diseasesdiseasesQuarterly JournalQuarterly Journal1.000 copies/edition68 pagesLaunched in V 20055 CME points5 CME points

    Dedicated to psychiatryDedicated to psychiatryspecialistsspecialistsQuarterly JournalQuarterly Journal1.000 copies/edition68 pagesLaunched in VII 20055 CME points5 CME points

    Dedicated to ENTDedicated to ENTspecialistsspecialistsQuarterly JournalQuarterly Journal1.000 copies/edition68 pagesLaunched in XI 2008

    Part of

  • ALMANAH ALMANAH MEDICAL.ROMEDICAL.RO

    KEY FACTS

    ON THE MARKET: 3 yearsPERIODICITY: annuallyNUMBER OF PAGES: 228CIRCULATION: 30.000copies/editionDISTRIBUTION: national

    33 chapters / 58 diseases

    UNIQUE PRODUCTUNIQUE PRODUCT on the market dedicated to end-consumer

    UNIQUE EDITORIAL CONCEPT

    Written by professionals for end-consumer

    Endorsed by medical specialists well-known at international and national level

    Educating the consumer to adopt a healthy life-style

    GUIDE GUIDE designed to help consumers PREVENT PREVENT and and IDENTIFY IDENTIFY dangerous diseases, as well as find adequate medical centers and specialists

    Part of

    2008 2009 2010

  • PULS MEDIA NETWORK PULS MEDIA NETWORK EVENTSEVENTS

    n 50 MEDICAL EVENTS 50 MEDICAL EVENTS in 2009in 2009

    n 7000 MEDICAL PROFESSIONALS7000 MEDICAL PROFESSIONALSenrolled in Medical Education Program in 2009

    nn EXCEPTIONAL SCIENTIFIC PAPERSEXCEPTIONAL SCIENTIFIC PAPERS

    n WELLWELL--RECOGNIZED MEDICAL RECOGNIZED MEDICAL PERSONALITIESPERSONALITIES

    n SPECIAL EVENTS ADAPTEDSPECIAL EVENTS ADAPTEDTO MARKET TRENDSTO MARKET TRENDS

    82% of the participants at Puls Media Network conferences appreciated the scientific level as VERY GOOD in 2009*

    Part of

    *Quantitative and qualitative study made in 2009 on sample of 1.566 doctors participants at Puls Media Network conferences

  • REGIONAL REGIONAL CONFERENCESCONFERENCES

    Medic.roMedic.ro ConferenceConference Farmacist.roFarmacist.ro ConferenceConference

    CFEpoints

    MONTHLY EVENT organized in various counties

    FREE PARTICIPATION of GPs

    SCIENTIFIC TOPICS determined in co-operation with local Medical CollegesKey speakers are well-known medical

    professors

    OVER 4.500 GPsas participants from 33 cities in 2009

    ONE-DAY EVENT organized in various counties

    FREE PARTICIPATION of pharmacistsand assistant pharmacists

    TOPICS determined in co-operation with Romanian

    College of Pharmacists

    LOCAL AUTHORITIES INVOLVMENT (CAS, DSP, AMF)

    OVER 1.012 PHARMACISTS as participants

    from 7 cities in 2009

    PARTICIPATION of most important pharma organizations (CFR,

    ANM, Pharmacists Patronage)

    CME points

    Part of

  • NATIONALNATIONAL FORUMSFORUMS

    ACCESS TO THE LATEST DISCOVERIES ACCESS TO THE LATEST DISCOVERIES IN MEDICAL FIELD

    SIGNIFICANT EVENTSSIGNIFICANT EVENTS DEDICATEDDEDICATEDto a CERTAIN MEDICAL SPECIALITY

    NATIONAL PARTICIPATIONNATIONAL PARTICIPATIONOF MEDICAL SPECIALISTS

    86% of the participants at PulsMedia Network forums appreciated the scientific level as VERY GOOD in 2009

    PRESTIGIOUS MEDICAL PROFESSORSPRESTIGIOUS MEDICAL PROFESSORS.

    EXCEPTIONAL SCIENTIFIC PAPERSEXCEPTIONAL SCIENTIFIC PAPERS

    PRESENCE OF THE MOST IMPORTANT ROMANIAN MEDICAL ASSOCIATIONS AND ORGANIZATIONS

    Part of

    * Quantitative and qualitative study made by Puls Media Network on a sample of 512 doctors participants at Puls Media Network forums in 2009

  • DIRECT DIRECT MAILING andMAILING and EE--MAILINGMAILING

    UP-DATED DATA BASE of 35.513 medical professionals

    OVER 45 MEDICAL SPECIALITIES

    FAST ACCESS at LOW COST

    CUSTOMIZED campaigns adapted at customers needs

    UP-DATED DATA BASE of 35.513 medical professionals

    OVER 45 MEDICAL SPECIALITIES

    FAST ACCESS at LOW COST

    CUSTOMIZED campaigns adapted at customers needs

    DIRECT MAILING

    DIRECT E-MAILING

    UP-DATED DATABASE of 5.919 medical professionals e-mails

    SPECIFIC ON-LINE PRODUCTS (General Newsletters, Customized Newsletters, Dedicated Newsletters)FAST ACCESS at LOW COSTCUSTOMIZED campaigns adapted at customers necessities

    CAMPAIGN EFFICIENCY directly meas