pulchinella‘s secret tim cole internet publicist salzburg/munich [email protected] digital...
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Pulchinella‘s Secret
Tim ColeInternet PublicistSalzburg/[email protected]
Digital transformation and the future of information
©Tim Cole – FINCO ‚14
The Internet is evil!
Thesis #1
„Everything that can bei digitalized will be digitalized.
Everything that can be connected will be conected.
Aby that changes everything!“
Vinton Cerf
„The minute you start connecting things digitally, you automatically start changing them“
What happens?
TOTAL INTERCONNECTIONTrend #1
suppliers
company
partners
customersservices
Network Economy
Web E-Commerce
CRM
Data Mining SCM
Intranet
E-Procurement
Work in progress:Bridging Digital Islands
“Right Information, Right Place, Right Time”
EMPLOYEES
PARTNERS
SUPPLIERS
CUSTOMERS
CUSTOMERS
Customer Empowerment
choice overview
price transparencyback channel
New business modell: Purveyor to His Majesty the Customer
„Schwarm Intelligence“
Peer2Peer
share resources share costs share benefits
TOTAL COMMUNICATIONTrend #2:
Six Degrees of Separation
Frigyes Karinthy (1887 – 1938)
*Quelle: L. Backstrom, P. Boldi, M. Rosa, J. Ugander, S. Vigna, Universität Mailand
Jeder kennt jeden, jeder redet mit jedem
Value Chain (old model)
Value Chain (new model)
„Markets are conversations“
Qelle: „The Cluetrain Manifesto, 1999“
TOTAL INFORMATIONTrend #3
„Little Brother“
The Customer Journey
Quelle: LumaPartners
„Informational Self-Determination“
“The right of the individual to decide what information about himself should be communicated to others and under what circumstances”
– German Constitution
„Informational Self-Determination“
“Everyone has the right to respect for his private and family life, his home and his correspondence.”
– Article 8 of the European Convention on Human Rights
Scott E. Howe, CEO, Acxiom
Apps that forget
Privacy as a Business Model
Dr. Stephen WickerCornell University
„A service promising to keep users‘s data for a day
instead of a year or more may be something people
would pay extra for.“
Transparency comes with a price
The End of Privacy
Living in the Digital Village
The “Segreto di Pulcinella”
• Pulcinella is a figure from the Italian Commedia dell’Arte
• In a popular lazzi someone tells Pulchinella a secret. Incapable of keeping secrets, Pulchinella passes it on to all the other actors, but engenders them not to tell anybody – because it’s a secret!
• After a while everybody – members of teh cast, the audience – know what the secret is.
But the play goes on…
„Digital Discretion“
We need to make some intelligent decisions
Dare to think!
Immanuel Kant (1724-1804)
