puesta en marcha estratégica

Upload: karenvasquezminaya

Post on 20-Feb-2018

228 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/23/2019 Puesta en Marcha Estratgica

    1/31

    UNIVERSIDAD PRIVADA ANTENOR ORREGO

    FACULTAD DE CIENCIAS ECONMICAS

    ESCUELA PROFESIONAL DE ADMINISTRACIN

    LA PUESTA EN MARCHA ESTRATGICA

    INTEGRANTES:

    GAITN NARRO, GIOVANNA

    NAVARRO ECHEVERRA, ROSA

    RODRGUEZ GAMBOA, MAYUMI

    SALAZAR GONZLES, JORDI

    VSQUEZ MINAYA, KAREN

    YEPES ORTZ, KATIA

    CURSO:

    GERENCIA ESTRATGICA

    PROFESOR:

    Dr. Ec!. ESPINOZA QUISPE, DELMER

    TRUJILLO PER

    2015

    1

  • 7/23/2019 Puesta en Marcha Estratgica

    2/31

    NDICE

    INTRODUCCI"N...........................................................................................................#

    $. I%&'(%(!)*c+! - +r(cc+!..................................................................................../1!1! L" #$"%&'(')% *+&*+ ," -.$/,"(')% " ," '/,+/+%#"(')% 0

    1!2! L"+$" *''#", 3 ," #+(%.,.4" 1

    1!! E6+/,. 2

    3. I%&'(%(!)*c+! (4)r*)56+c*..................................................................................$7

    #. O89()+:4 ( cr) &'*;.......................................................................................$$

    !1! E6+/,. $#

    /. P'

  • 7/23/2019 Puesta en Marcha Estratgica

    3/31

    INTRODUCCIN

    E' (!)r! c*%8+*!)( ( '* (c!%

  • 7/23/2019 Puesta en Marcha Estratgica

    4/31

    LA PUESTA EN MARCHA ESTRATGICA

    1! I/,+/+%#"(')% 3 *'$+((')%

    E4 '* &*r)( *&'+c*)+:* (' %(' ( 6(r(!c+* (4)r*)56+c*. E! (4)* ()*&*, '*

    r6*!+;*c+! (?+!+r ( %*!(r* %4 (4&(c

  • 7/23/2019 Puesta en Marcha Estratgica

    5/31

    1!1! L" #$"%&'(')% *+&*+ ," -.$/,"(')% " ," '/,+/+%#"(')%:S( +!+c+* c!

    =!* !=(:* ?*4( (! '* c=*' 4( r(r+(!)* '* *)(!c+! ( '* 6(r(!c+* @*c+* '*

    &r(6=!)* =5 @*c(r c! '*4 (4)r*)(6+*4 +(!)+?+c**4. E4)* )*r(* 4(

    (4*rr''* * )r*:54 ( '* ()*&* (!%+!** +%&'(%(!)*c+! (4)r*)56+c*,=( (4 '* &=(4)* (! %*rc@* (' &rc(4 (4)r*)56+c. A c!)+!=*c+! 4(

    &r(4(!)* =! c=*r c! '*4 +?(r(!c+*4 (!)r( '* &r+%(r* - 4(6=!* ()*&*

    (' &'*!(*%+(!) (4)r*)56+c.

    F.$/,"(')% +$"#;'(" I/,+/+%#"(')% +$"#;'("

    P4+c+!* '*4 ?=(r;*4 *!)(4 (

    '* *cc+!.

    S( (!?c* (! '* (?+c*c+*.

    Pr+r+;* (' &rc(4 +!)('(c)=*'

    R(=+(r( 8=(!*4 @*8+'+*(4

    *!*'

  • 7/23/2019 Puesta en Marcha Estratgica

    6/31

    S( !(c(4+)* +!:'=cr*r * 6(r(!)(4 +:+4+!*'(4 - ?=!c+!*'(4 (! '*

    ?r%='*c+! ( '* (4)r*)(6+*.

    1!2! L" +$" *''#", 3 ," #+(%.,.4": L* )(c!'6.$?@: L* R( ( r(*

    M()r&'+)*!*, (4 =!* r( ( *)4 +4(** &*r* 4(r =)+'+;** (!

    %8+)4 ( c+=*(4 &=(8'4. S( c*r*c)(r+;*! &r c!(+!(4 (

    %=- *')* :('c+*. A(c=**4 &*r* (!)r!4 ( )r?+c %=')+%(+*,

    ' =( &(r%+)( +%&'(%(!)*r 4+4)(%*4 ( :+6+'*!c+* * )r*:54 (

    c%*r*4 ( :+( c! =!* r('*c+! c4)(8(!(?+c+ %=- 4+6!+?+c*)+:*.

    6

    El

    ne ocio

    La

    organizacin

    La

    or anizacin

    El equipo de

    alto

    El

    individuo

    http://www.informatica-hoy.com.ar/trucos-consejos-computadora/Mejora-velocidad-navegacion-configurar-DNS.phphttp://www.informatica-hoy.com.ar/trucos-consejos-computadora/Mejora-velocidad-navegacion-configurar-DNS.phphttp://www.informatica-hoy.com.ar/trucos-consejos-computadora/Mejora-velocidad-navegacion-configurar-DNS.phphttp://www.informatica-hoy.com.ar/trucos-consejos-computadora/Mejora-velocidad-navegacion-configurar-DNS.php
  • 7/23/2019 Puesta en Marcha Estratgica

    7/31

    LAN =L.(", A$+" N+#>.$?@:L*4 R((4 ( r(* Lc*', 4! (' )+&

    ( r( %4 ()(!+, =)+'+;!4( &*r* (' +!)(rc*%8+ ( *)4 -

    r(c=r44 (!)r( '*4 c%&=)*r*4 =8+c**4 (! =! (4&*c+ &(=(,

    c% =! (+?+c+ 6r=& ( (''4, c% &r (9(%&' +!4)+)=c+!(4

    (=c*)+:*4 6=8(r!*%(!)*'(4 - @*4)* (! !=(4)r* &r&+* c*4*. U!*LAN &=(( (4)*r c!(c)** * )r*4 r((4 ( r(* 'c*' 4+! +%&r)*r

    '* +4)*!c+*, -* =( 4( :*'( ( )r4 %(c*!+4%4, c% '*

    )r*!4%+4+! ( *)4 &r r*+ - )r4.P(r%+)( '* +!)(rc!(+! (

    %')+&'(4 !4 (=+&4 +!+:+=*'(4, &*r* *cc((r * '4 *)4 -

    r(c=r44 =( (4)4 &4(*!, (4 (c+r =( &r(%4 =4*r

    +%&r(4r*4, =!+*(4 ( *'%*c(!*%+(!) - )r4 +4&4+)+:4 *=!

    c=*! ! 4( (!c=(!)r(! c!(c)*4 ?

  • 7/23/2019 Puesta en Marcha Estratgica

    8/31

    L*4 TI )*%8+5! &r(4(!)*! &r8'(%*4 4+ ! 4( )%*! (! c!4+(r*c+!,

    (+4)+(! *4< 4(+4 r(*4 cr>> 4( r(*'+;

    =4*! )(c!'6>>.

    P$.*((')% (.% ," '+6"

    +(.%./4"

    P$.*((')% (.% ," %+"

    +(.%./4" D+4(*r - c!4)r=+r (' *:+!.

    D(4*rr''*r &'*!4 - &r))+&4.

    Pr8*r (! :=(' - crr(6+r.

    S(&*r*r (' )r*8*9 &r ?=!c+!(4.

    E4cr+8+r %*!=*'(4 (

    %*!)(!+%+(!).

    E' c'+(!)( &*r)+c+&* (! ('

    +4(.

    D(4*rr'' ( %('4

    +!?r%)+c4.

    S+%='*c+!(4 - crr(cc+!(4. E=+&4 ( +4( -

    &r=cc+!.

    M*!)(!+%+(!) +!:'=cr*.

    L* B(+!6 ! 4( =( *''< - @* 4(6=+ +!!:*! - r(*'+;*! *'+*!;*4

    (4)r*)56+c*4 =( &(r%+)*! 4*)+4?*c(r c!)+!=*%(!)( '*4 !(c(4+*(4 ('

    %(rc*. L* (:'=c+! ( '*4 )(c!'6

  • 7/23/2019 Puesta en Marcha Estratgica

    9/31

    1!! E6+/,.B,'(.$: E4 '* (%&r(4* ( *'+%(!)4 %4 6r*!( (' P(r. E! $221 !*c(

    c! '* 84=(* ( =!* 4'=c+! +!)(6r*' ( +!?r%*c+! &*r* (' r(*

    +!=4)r+*' ( '* (%&r(4* &r ('', (c++(r! +%&'(%(!)*r (' 4+4)(%* SAP

    ERP, (' c=*' '( @* &(r%+)+ &)+%+;*r '4 &rc(44 (' !(6c+ - c!4'+*r

    '*4 8*4(4 ( *)4, ('+%+!*!&r8'(%*4 ( *c)=*'+;*c+! *' ! c!)*r c!

    '* +!?r%*c+! * )+(%&. Gr*c+*4 * '* +%&'(%(!)*c+! ( (4)( 4+4)(%* @*

    '6r* (4)*!*r+;*r 4=4 &rc(44, &r=( c** (%&r(4* =( c!?r% ('

    6r=& A'+cr& (r* +?(r(!)( - '* &'*)*?r%* ( 4+4)(%*4 (r* %=-@()(r65!(*.

    2! I/,+/+%#"(')% +$"#;'("

    9

  • 7/23/2019 Puesta en Marcha Estratgica

    10/31

    L* +%&'(%(!)*c+! ( '* (4)r*)(6+* +%&'+c* c!:(r)+r '4 &'*!(4 (4)r*)56+c4 (!

    *cc+!(4 - (4&=54 (! r(4=')*4. Pr )*!), '* +%&'(%(!)*c+! 4(r (+)4* (! '*

    %(+* =( '* c%&*

  • 7/23/2019 Puesta en Marcha Estratgica

    11/31

    L* (4)r=c)=r* =( 4+6=( (' &rc(4 ( +%&'(%(!)*c+! - (4&'+(6=( ( (4)r*)(6+*4

    4( %=(4)r* (! (' 4+6=+(!)( (4=(%*.

    Q=+(!(4 +%&'(%(!)*! '4 c*%8+4 4! '*4 &(r4!*4 - 4= %)+:*c+!, ! ':+(%4

    =( (4) (4 ?=!*%(!)*' &*r* (' 5+) (! (4)* ()*&* c% )*%8+5! '*

    r(4&!4*8+'+* 4c+*', (' %*!(9 (' %(+ *%8+(!)( - (! 6(!(r*', '* 6(4)+! (

    ) (' &rc(4 (' c*%8+.

    ! O86+#'.& *+ (.$#. ,".

    D(4&=54 ( @*8(r ?r%='* '* :+4+! - %+4+!, 4( (8( )r*=c+r (! cr+)(r+4 =( '*

    6(r(!c+* &=(* =)+'+;*r &*r* 6=+*r (' r(!+%+(!) ( '* r6*!+;*c+! 4+(! '4

    89()+:4 ( '* r6*!+;*c+! '4 &*r%()r4 ( %(+c+!.

    L4 89()+:4 (4)r*)56+c4 F'*r6 &'*;, 4! *=(''4 =( (4)*8'(c(! '4

    r(4=')*4 ?+!*'(4, - 4! *&-*4 - *'c*!;*4 &r %(+ ( '4 89()+:4(4&(c

  • 7/23/2019 Puesta en Marcha Estratgica

    12/31

    L4 89()+:4 ?r%*! =!* 9(r*r=

  • 7/23/2019 Puesta en Marcha Estratgica

    13/31

    S! +!4)r=%(!)4 &*r* (4)*8'(c(r &r+r+*(4 ( '*4 r6*!+;*c+!(4, 4=4

    +:+4+!(4 - (&*r)*%(!)4.

    P(r%+)(! =( (' &rc(4 (4)r*)56+c 4( r()r*'+%(!)(.

    C*)(6r

  • 7/23/2019 Puesta en Marcha Estratgica

    14/31

    S! '4 +!4=%4 =( &(r%+)+r! (9(c=)*r '*4 (4)r*)(6+*4 4('(cc+!**4. L* crr(c)*

    *4+6!*c+! ( '4 r(c=r44 &(r%+)( '* (9(c=c+! ( '* (4)r*)(6+*, *4< c% '*

    ()(r%+!*c+! (' &'*! * 4(6=+r, c!4+(r*! =!* *4+6!*c+! 8*4** (! '4

    89()+:4 ( cr) &'*;. E! (' 4+6=+(!)( (4=(%* 84(r:*r(%4 '*4 r('*c+!(4

    =( 4( 6(!(r*! (!)r( '4 r(c=r44, '*4 c*&*c+*(4, - '*4 :(!)*9*4 c%&()+)+:*4 (=!* r6*!+;*c+!.

    U! &rc(4 ( +%&'(%(!)*c+! (+)4 (8( c!4+(r*r =!* +4)r+8=c+! ( '4

    r(c=r44 F?+!*!c+(r4, ?

  • 7/23/2019 Puesta en Marcha Estratgica

    15/31

    L* &r=c)+:+* (4 =! 89()+: &r+!c+&*' - 4( c!4+6=( c! (' (?+c+(!)( F8=(! =4

    - (' (?(c)+: F%+% *&r:(c@*%+(!) =)+'+;*c+! ( '4 r(c=r44. E'+%+!*r '4

    (c(44 ( r(c=r44, +%&'(%(!)*r (' 9=4) * )+(%& FJIT, ('+%+!*r '*4 %(r%*4 (!

    '4 &rc(44 - r(c=r44, +%&'(%(!)*r (' c!)r' ))*' ( '* c*'+* FTQC. Yc!4(r:*r '4 r(c=r44 (:+)*! 4(6=r+*(4 +!!(c(4*r+*4 - (48*'*!c(4 ( '4

    r(c=r44, +%&'(%(!)*r (' %*!)(!+%+(!) &r=c)+: ))*' FTPM. T4 (4)4 4!

    '4 89()+:4 ( '* *%+!+4)r*c+! &*r* *=%(!)*r '* &r=c)+:+* - 6*!*r

    c%&()+)+:+*.

    7! E$(#$" *+ ," .$"%'"(')%

    E4 '* =( *-=*r * %:(r * '* r6*!+;*c+! * '* +%&'(%(!)*c+! ( '*4

    (4)r*)(6+*4 * )r*:54 ( '*4 &'

  • 7/23/2019 Puesta en Marcha Estratgica

    16/31

    c!?+6=r*c+!(4. C=*! ! @*- *c%*c+! c@(r(!c+*, '* r6*!+;*c+!

    ?=!c+!* %*', ! '6r* *r%!

  • 7/23/2019 Puesta en Marcha Estratgica

    17/31

    r6*!+;*c+!, c!)r'*r (' (4(%&( ( '4 (%&'(*4, %)+:*r'(4

    - r(c%&(!4*r'(4. A%+!+4)r*r '*4 c!+c+!(4 ?r!)(r+;*4 ( '* r6*!+;*c+! '*4

    r('*c+!(4 c! (' *%8+(!)(, +!?r%*r * '* 6(!)( +!?'=-(!)(

    F*cc+!+4)*4, (4)*8'(c(r c!)*c)4 ( *') !+:(', !(6c+*r *c=(r4c! *6(!)(4 ()(r!4 -, * :(c(4, c=%&'+r ?=!c+!(4 ( c(r(%!+*'

    c% ?+6=r*4 r(&r(4(!)*)+:*4 ( '* (!)+*. D(4*rr''*r '* (4)r*)(6+* ( '* r6*!+;*c+!, +!)(r&r()*! ('

    *%8+(!)( - (4*rr''*! '4 (4=(%*4 c!4+4)(!)(4 (! crr+(!)(4

    ( (c+4+!(4 r6*!+;*c+!*'(4 &*r* )r*)*r c! (' %+4%.

    L" ,4%+" /+*'": E4) ?r%** &r '4 6(r(!)(4. S( )r*)* ( %*!4 =( 4(

    (!c=(!)r*! (!)r( '* *')* +r(cc+! - (' !+:(' &(r*)+:. S(6! M+!);8(r6, ('

    4=r6+%+(!) ( '* '

    *%+!+4)r*! (' )r*8*9 - =+(!(4 ' r(*'+;*!.

    L" +$(#$" #;(%'(" . #+(%.+$(#$": E4) c!4)+)=+* &r (&(r)4

    (+c*4 * '* (4)*!*r+;*c+! (' )r*8*9. E4)4 (&(r)4 4( =8+c*! ?=(r*

    ( '* '

    4)*??, =( 4! 6r=&4 ( &(r4!*4 ?=(r* ( '* '

    &r(c=&*! ( (4)*!*r+;*r !r%*'+;*r &rc(44 ( )r*8*9. S+r:(! * '*

    r6*!+;*c+! *?(c)*! (' )r*8*9 ( )r4. E4)! ?=(r* ( '* crr+(!)( (

    )r*8*9 &(r*c+!*', &=((! +4(*r'*, &'*!(*r'*, c*%8+*r'* (!)r(!*r *'

    &(r4!*' &*r* =( ' @*6*, &(r ! ' @*c(! (''4 %+4%4. L4 *!*'+4)*4 (

    '* )(c!(4)r=c)=r* (4*rr''*! ?=!c+!(4 c% C'*8r*r (! '* **&)*c+! ( '* r6*!+;*c+! *' %(+ F&'*!(*c+!

    (4)r*)56+c*. C!)r' ( 6(4)+!. E4)=+4 (' )r*8*9. P'*!(*%+(!) - c!)r'. E4)*!*r+;*c+! F6(!(r*c+! ( !r%*4, r(6'*4 - r(6'*%(!)4

    S#"-- *+ ".3.: +!*'%(!)(, M+!);8(r6 *6r=&* (! '* c*)(6r

  • 7/23/2019 Puesta en Marcha Estratgica

    18/31

    (4&(c+*'+;**4 =( &r&rc+!*! 4(r:+c+4 +!+r(c)4 * )* '* r6*!+;*c+!

    - =( 4( (!c=(!)r*! ?=(r* ( 4= crr+(!)( &(r*c+!*'. E4 +%&r)*!)(

    4(*'*r =( ! )*4 '*4 r6*!+;*c+!(4 r(=+(r(! ( '4 c+!c

    c%&!(!)(4 %(!c+!*4.

    I*+.,.4": U!* c=')=r* 8+(! 4=4)(!)** ?+r%(, *8*rc* '*4 )r*+c+!(4 -

    cr((!c+*4 ( =!* r6*!+;*c+! - (4 ' =( '( +4)+!6=( (' r(4) ( '*4

    r6*!+;*c+!(4.

    Pr )r* &*r)(, :*r+*4 ( '*4 &(r4!*4 ()(r!*4 +!)(!)*! )*%8+5! (9(rc(r

    +!?'=(!c+* (! '* r6*!+;*c+!, 8=4c*! *?(c)*r '*4 (c+4+!(4 - '*4

    *cc+!(4 ''(:**4 * c*8 *' +!)(r+r. E4)*4 +!?'=(!c+*4 ()(r!*4, =( cr(*!

    =! c*%& ( ?=(r;*4 *'r((r ( '* r6*!+;*c+!, &=((! +!c'=+r * '4

    =(4, '4 4+!+c*)4 - )r*4 *4c+*c+!(4 ( (%&'(*4, &r:((r(4,

    c'+(!)(4, 4c+ c%&()+r(4 - )* c'*4( ( &8'+c, 8*9 '* ?r%* (

    68+(r!4, 6r=&4 ( +!)(r(4(4 (4&(c

  • 7/23/2019 Puesta en Marcha Estratgica

    19/31

    7!2! M+("%'&/.& (..$*'%"*.$+&

    S(6! M+!);8(r6, (! c** c!?+6=r*c+! %+!* =! %(c*!+4%

    cr+!*r +4)+!). P*r* '6r*r '* cr+!*c+! ( '*4 )*r(*4 =( +!:'=cr*'* +:+4+! (' )r*8*9, M+!);8(r6 +4)+!6=( +:(r4*4 %*'+*(4 (

    +!)(r*cc+! (!)r( '*4 &(r4!*4 =( c!?r%*! '* r6*!+;*c+! * '4 c=*'(4

    c!c(&)=*'+;* c% '4 ('(%(!)4 %4 84+c4 ( '* (4)r=c)=r*, - 4!

    19

    re!idente

    #erencia

    E!tud

    iodel

    tra$a

    "o

    lan

    eacin

    e!trat%

    gica

    rogra&ac

    indela

    produc

    cin

    'pe

    racion

    e!

    (nve

    !tig

    acio

    ne!

    )!e!or

    *aLegal+elacion

    e!(ndu!trial

    e!(nve!tigacin

    ,de!arrollo

    -orre

    !pon

    den

    cia

    +ecepcin

    -o&edor

    #erente de.ruta!,

    -ontral

    or*a

    #erente detrading

    #eren

    tede

    $ead

    .ood

    #erente de)d&ini!tracin ,

    #erentedeDe!arroll

    'perario! dequina

    #erente de -o&unicacin ,

    !o!teni$ilidad

    E&pacadore! -ola$oradore!

  • 7/23/2019 Puesta en Marcha Estratgica

    20/31

    A*"#"(')% . A6+ M#.: E' *9=4)( %=)= 4( r(?+(r( * '*4

    &4+8+'+*(4 ( cr+!*c+! (' )r*8*9 8*4**4 (! '*

    c%=!+c*c+! +!?r%*'. E! 5', (' c!)r' (' )r*8*9 4( (!c=(!)r* (!

    %*!4 ( '4 &r&+4 &(r*r+4. P=(( 4(r, +c( M+!);8(r6, *'6

    &r&+ ( )r*8*94 %=- 4+%&'(4, &(r )*%8+5! &=(( &r(4)*r4( *)r*8*94 ( *')* 4?+4)+c*c+! =( r(=+(r(! ( '* cr+!*c+!

    +!?r%*' ( (4&(c+*'+4)*4. L6r* '* cr+!*c+! &r (' 4+%&'(

    &rc(4 ( '* c%=!+c*c+! +!?r%*' Fc% '* c!:(r4*c+! (!)r(

    4 &(r*r+4, ! 4+(! ()(r%+!*!)( (' &*&(' ( =! (:(!)=*'

    4=&(r:+4r &*r* =( '*4 c4*4 ?=!c+!(!.

    S+$'&')% *'$+(#": L* 4=&(r:+4+! +r(c)* 4( r(?+(r( *' c!c+

    c*4 ( =! 4=&(r+r =( cr+!* (' )r*8*9 ( 4=4 4=8r+!*4

    +r(c)4, *4=%+(! '* r(4&!4*8+'+* &r (' c=%&'+%+(!) ( '*)*r(* 6'8*'. L* cr+!*c+! 4( '6r* c=*! =!* &(r4!* *4=%(

    '* r(4&!4*8+'+* &r (' )r*8*9 =( (9(c=)*! )r4, (%+)+(!

    r(!(4 ( +!4)r=cc+!(4 - 4=&(r:+4*! 4=4 *cc+!(4.

    N.$/",'"(')% . +"%*"$'"(')% *+ ,.& $.(+&.& *+ #$"8"6.: L*

    (4)*!*r+;*c+! ( &rc(44 ( )r*8*9 c=rr( c=*! 4(

    (4&(c+?+c*! - &r6r*%*! '4 c!)(!+4 (' )r*8*9. Pr (9(%&', ('

    8r(r ( =!* '

    )* 4= 9r!**, +!(&(!+(!)(%(!)( (' )+& ( &r=c) =( (4)5@*c+(!, )+(!( =!* (4&(c+?+c*c+! ( 4= )r*8*9 (! )5r%+!4 (

    (4)*!*r+;*c+! ( &rc(44. L* cr+!*c+! 4( '6r* * )r*:54 (

    (4&(c+?+c*r &r6r*%*r '4 c!)(!+4 ( '4 )r*8*94.

    G(!(r*'%(!)(, %(+*!)( !r%*4, r(6'*4 - &rc(+%+(!)4 =( 4(

    (8(! ''(:*r * c*8 &*r* (4*rr''*r '4 )r*8*94. E! (?+!+)+:*, 4(

    (4)*8'(c( (' c% @*! ( r(*'+;*r4( '*4 '*8r(4.

    N.$/",'"(')% . +"%*"$'"(')% *+ ,.& $.*(#.&: L*

    (4)*!*r+;*c+! ( &r=c)4, (! c*%8+, r(=+(r( ( '*(4&(c+?+c*c+! (' r(4=')* (' )r*8*9. S( '6r* '* cr+!*c+! *'

    (4&(c+?+c*r '4 r(4=')*4 (' )r*8*9, +%(!4+!(4 (' &r=c)

    (' (4(%&(. E! c!cr(), ' +%&r)*!)( (4 *c'*r*r =5 (8(

    @*c(r4(.

    20

  • 7/23/2019 Puesta en Marcha Estratgica

    21/31

    N.$/",'"(')% *+ ,"& "8','*"*+& . *+$+"&: L*

    (4)*!*r+;*c+! ( (4)r(;*4 - c!c+%+(!)4 ( '4 )r*8*9*r(4,

    4( r(?+(r( * =!* ?r%* +?(r(!)( ( cr+!*c+!. E! (''* ! 4(

    +!)(!)* (4)*!*r+;*r (' )r*8*9 * 4(r r(*'+;*, 4+! '*4 @*8+'+*(4 -

    c*&*c+*(4 r(=(r+*4 &*r* (9(c=)*r' (8+*%(!)(. L*cr+!*c+! 4( '6r* *' &r(c+4*r '*4 @*8+'+*(4 (4)r(;*4

    r(=(r+*4 &*r* (4*rr''*r '4 )r*8*94. L r('(:*!)( (! (4)( c*4

    (4 ()(r%+!*r =+5! (4 (' %4 *&) &*r* (4*rr''*r =! )*r(*.

    N.$/",'"(')% . +"%*"$'"(')% *+ ,"& $+,"&: S! '*4 r(6'*4

    =( *?(c)*! (' )r*8*9, '*4 =( 4( c!)r'*! 6(!(r*'%(!)( * !+:(' (

    )* '* r6*!+;*c+!, &*r* =( ) (' &(r4!*' ?=!c+!( ( *c=(r

    c! (' %+4% c!9=!) ( c)r+!*4.

    7!! L" +$(#$" *+ ," .$"%'"(')%

    D'&+.& #$"*'('.%",+&E$(#$" S'/,+: U!* (4)r=c)=r* 4+%&'( (4 =! +4(

    r6*!+;*c+!*' c! (4c*4* (&*r)*%(!)*'+;*c+!, *%&'+)=(4 (

    c!)r' ()(!4*4, *=)r+* c(!)r*'+;** (! =!* 4'* &(r4!* - &c*

    ?r%*'+;*c+!. E4)* (4)r=c)=r* '* =4*! c! %*-r ?r(c=(!c+* '*4

    (%&r(4*4 &(=(*4 (! '*4 =( (' &r&+()*r+ - (' 6(r(!)( 4! '*

    %+4%* &(r4!*. r)*'(;*4 R&+*, ?'(+8'(, %*!)(!+%+(!) 8*r*),

    r(4&!4*8+'+* (?+!+*. D(8+'+*(4 N (4 *(c=** c=*! '* r6*!+;*c+! cr(c(,

    '* (&(!(!c+* (! =!* &(r4!* (4 r+(464*.

    E$(#$" -%('.%",: U!* (4)r=c)=r* ?=!c+!*' (4 =! +4(

    r6*!+;*c+!*' =( *6r=&* (4&(c+*'+*(4 c=&*c+!(4 4+%+'*r(4

    r('*c+!**4. E4 (' (!?=( ?=!c+!*' @*4 '* (&*r)*%(!)*'+;*c+!

    *&'+c* * )* '* r6*!+;*c+!.

    r)*'(;*4 V(!)*9*4 ( *@rr (! c4)4 (8+ * '*

    (4&(c+*'+;*c+! - '4 (%&'(*4 4( *6r=&*! c! )r4 =(

    )+(!(! )*r(*4 4+%+'*r(4. D(8+'+*(4 L* 84=(* ( 89()+:4 ?=!c+!*'(4 &=((

    c*4+!*r =( '4 6(r(!)(4 &+(r*! '* :+4+! ( ' =( (4

    21

  • 7/23/2019 Puesta en Marcha Estratgica

    22/31

    %(9r &*r* '* r6*!+;*c+! (! 6(!(r*' '4 (4&(c+*'+4)*4

    ?=!c+!*'(4 4( *

  • 7/23/2019 Puesta en Marcha Estratgica

    23/31

    E4 +%&r)*!)( (?+!+r '*4 &4+c+!(4 %4 +%&r)*!)(4, )(!+(! (! c=(!)*c!4+(r*! =( =+(! 4( 'c*'+c( (! (4)4 '=6*r(4 ?r%* =!* &+(;* c'*:( - *4