PORTFOLIO SELECTIONPORTFOLIO SELECTION

REAL ESTATE ARTWORK OPTIONS

PUDDING IMAGE OPTIONSPUDDING IMAGE OPTIONS

The most important element in the marketing material for aproperty or development is without question the focal image.H i l ti f tf li l f th diff tHere is a selection from our portfolio as examples of the differentstyles of image possible and some tips about their use.

i. CGI : Pudding offers the highest standard of photographic-quality computer generated images for both interiors andexteriors . Our images are unusual because they comeCOMPLETE with INTERIOR DESIGN and LANDSCAPEDESIGN.

ii DIGITAL COLLAGE: exclusive BESPOKE artwork whichii. DIGITAL COLLAGE: exclusive BESPOKE artwork, whichprovide an eye-catching representation of your propertycombining real photos with hand-drawn sketches.

iii. PRESENTATION PLANS: make better use of architecturall t it t f th t iplans as an opportunity to further create an image or

LIFESTYLE for your project

iv MOOD AND SAMPLE BOARDS : in a very simple step takeiv. MOOD AND SAMPLE BOARDS : in a very simple step, takeyour property marketing to the next stage to evoke deeperdiscussion and client interaction –commitment.

All of these image styles can be incorporated into any type ofprinted or digital marketing such as: window cards, property detailflyers, sales brochures, editorials, newspaper ads, web databases.

Different styles can also be combined together to provide thefullest possible description of your property / development.fullest possible description of your property / development.

CGI: EXTERIOR_

CGIs are the most common form of marketing for new build properties. These images are effective because theyare instantly recognisable to any client , but since they are typical, it is therefore harder to stand out in the crowd.

CGExterior CGIs are the most expensive image option in both time and money as the setup is extremely labourintensive however, once developed the same model can be used to create an infinite number of views andcamera angles and/or video fly-thrus. The key to achieving impact and awareness is to employ equal emphasis onthe landscape design as is employed on the building design, and choosing the correct ‘crop’.

PUDDING includes the landscape design within all exterior CGIs.

DIGITAL COLLAGE: EXTERIOR

A bespoke approach to marketing is the unique DIGITAL COLLAGE ARTWORK which convey the proposedAMBIANCE of the property but set within a REAL context.

Created from a combination of hand-drawn and photographic images, this style of image has an element ofrealism normally in the form of site photos used as the backdrop and real material overlays, combined with all ofthe character and ambiance of a oil painting.

Exterior artworks help to provide a sense of the location and scale of the property to a client who cannotenvisage the finished article on the site.

CGI: INTERIOR

As noted, CGIs are the most typical approach to marketing new build properties, and interior CGIs are the mostcommon form of CGI used. Model creation from architectural plans is costly in both time and money, however aninterior 3D can allow the development model to be limited to just one room therefore limiting the expense.

NOTE : the interior design choices for the images are absolutely crucial to the overall perception of the propertysince over 75% of clients will base their decision to buy (or are heavily influenced by) the furniture and interiordecoration shown in the image/photo and rarely register the actual room or space at all.

PUDDING includes the COMPLETE interior design service for each camera shot.

ARTWORK INTERIOR

Bespoke approach to marketing is a unique digital collage. Created from hand-drawn and photo graphic images.These can be abstract images set as a ‘dynamic camera shot’ or moste successfully in an open marketplace, theimage includes an element of realism combined into the collage.

Digital artwork is an extremely cost effective way of conveying your property with the most eyecatching styleavailable. It must be noted though that some clients will not be responsive to this creative style.

ABSTRACT ARTWORK

The most eyecatching method of presenting a property is in an abstract piece of artwork. It is a market specificy g p g p p y p pstyle and should be used with caution.

This style is most successfully applied to luxury developments where LIFESTYLE plays an important rolein the sale. Used in combination with more traditional image types, context photographs and/orsample boards, this can a very powerful marketing tool.

HAND-DRAWN PLANS

Working back from final CAD plans, hand-drawn sketch plans can provide an accessibility to your marketingpresentation which sets clients at ease. This is an inexpensive technique most succesfully applied to ruralprojects or bespoke villas. The individual nature of drawings adds individuality.

This style is not typically appropriate for the high-end luxury market who tend to favour digital imageryThis style is not typically appropriate for the high end luxury market, who tend to favour digital imagery.

BIRDS-EYE PLANS

Working up from final CAD plans, walls are extruded to create the birdseye prespective. This presentation styleadd the new dimension to 2D architectural drawings which can otherwise be difficult for clients to read. These canbe bold colour graphic images (as above) or developed with textures or patterned colours.

This is an inexpensive method of enhancing your clients understanding of the proposed propertyThis is an inexpensive method of enhancing your clients understanding of the proposed property.

PHOTOGRAPHIC PLANS

Introduce additional flavour into your sales presentations by combining images and architectural plans The eyeIntroduce additional flavour into your sales presentations by combining images and architectural plans. The eyecan quite comfortably scan both elements simultaneously and register the information both independently andconcurrently creating a 66% stronger recognition of the project.

Plans can still include text such as room names and m2 or images can be placed on a room by roombasis as a montage, which eliminates the need for naming.basis as a montage, which eliminates the need for naming.

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