publishing production, distribution, & operations
TRANSCRIPT
Bill KasdorfVP and Principal Consultant, Apex Content Solutions Active in IDPF, BISG, W3C, SSP, IPTC, Idealliance
Production, Distribution, & OpsTen Themes and Trends that are Shaping Where We Stand and Where We’re Going in 2017
DBW
The most important news is not news:
1. All Publishing is Digital.DBW is about
books in a digital world,not just digital books, aka ebooks.
Authoring, Acquiring,
Developing, Editing,
Designing, Producing, Distributing, Promoting,
Discovering:It’s all digital.
“Digital Publishing” = PUBLISHING
DXM
Move over, KM, ECM, WCM, UI and UX:
2. DXM Became a Thing.digital experience managementNot just reading a book or a website,
but finding, getting, and using content effectively.
DXM
Move over, KM, ECM, WCM, UI and UX:
2. DXM Became a Thing.digital experience managementNot just reading a book or a website,
but finding, getting, and using content effectively.
joshua tallentBest Practices for
Metadata Management:What You Need to Know
to Do it Right
Multichannel
Digital Fatigue is real. But the p vs. e proportion varies by sector and genre.
3. “Multichannel” Includes Print.
“Print is back”? Nope. It never left.
People want options. We live in a multichannel world.
Multichannel
Digital Fatigue is real. But the p vs. e proportion varies by sector and genre.
3. Multichannel includes print.
“Print is back”? Nope. It never left.
People want options. We live in a multichannel world.
phil madans Embracing Complexity:
Thriving in a Multi-Product, Multi-Format, Multi-Platform World
ken brooks and phil sexton It’s All About the Customer:
How to Think Print + Platform + Product
COPE
But how do we actually do all this? And get our people on board?
4. Yes, We Can COPE.
create once, publish everywhere
It’s all about agile, modular workflows. We need to re-engineer for continual change.
COPE
But how do we actually do all this? And get our people on board?
4. Yes, We Can COPE.
create once, publish everywhere
It’s all about agile, modular workflows. Change never stops.
greg suprockliisa mccloy-kelley
michael gaudetCreating New Workflows that Work:
How to Reduce Friction in your Products, Processes
and People
Think Big
It’s not just about the text. It’s not even just about the book.
5. Broadening Our Perspective.
breaking down the silos
Designing and developing for all formats up front. Building intelligence into the process.
Think Big
It’s not just about the text. It’s not even just about the book.
5. Broadening Our Perspective
breaking down the silos
Designing and developing for all formats up front. Building intelligence into the process.
This theme is common to most of the sessions
in this track!
Think Small
It’s also about all the components— of the books, and the processes we make them with.
6. Getting Granular.
paying attention to the pieces
Chapter abstracts. Keywords. Images. assets. The things people will want to find.
Think Small
It’s also about all the components— of the books, and the processes we make them with.
6. Getting Granular
paying attention to the pieces
Chapter abstracts. Keywords. Images. assets. The things people will want to find.
bill rosenblattDoes Your Content Know Its Rights?
Taking Control
We’re finding out who our real customers are— and they’re finding us.
7. Power to the Publisher.
who’s buying your books, and where?
Selling books everywhere, and taking control of where they are.
Taking Control
We’re finding out who our real customers are— and they’re finding us.
7. Power to the Publisher
who’s buying your books, and where?
Selling books everywhere, and taking control of where they are.
ron martinezgareth jarretttara catogge
Taking Control of the Channel:Native Retailing, Agile Global Print,
and Managed Inventory for Book Publishers
Accessibility
It’s easier than ever—and more important than ever —to make books accessible.
8. Mainstreaming Accessibility.
accessible books are better books. period.
If you’ve got properly structured EPUB 3s, you’re most of the way there.
Accessibility
It’s easier than ever—and more important than ever —to make books accessible.
8. Mainstreaming Accessibility
accessible books are better books. period.
If you’ve got properly structured EPUB 3s, you’re most of the way there.
george kerschercharles lapierre
Accessibility Master Class:It’s Not Rocket Science,
and You’re Closer Than You Think
Convergence
Standards are building on each other and aligning to enable interoperability.
9. Converging Standards.
we’re getting closer to “one file works everywhere”
Yes, even for print!
Convergence
Standards are building on each other and aligning to enable interoperability.
9. Converging Standards
we’re getting close to “one file works everywhere”
Yes, even for print!
bill kasdorfdave cramer
Converging Standards:The Future is Happening Now, and You’ll Like What You See!
Don’t Panic!
Tools and technologies are getting more interoperable and easier to use.
10. Things are Getting Easier.
do more. struggle less.
Yes, roles and tasks are changing. But help, and opportunities, are all around you.
Don’t Panic!
Tools and technologies are getting more interoperable and easier to use.
10. Things are Getting Easier
do more. struggle less.
Yes, roles and tasks are changing. But help, and opportunities, are all around you.
thad mcilroy
Tools You’ll Wonder How You Lived Without
How to Thrive in an Era of Constant Change
Thanks!
Bill [email protected]+1 734 904 6252 | @BillKasdorf
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Top Challenges for Journal Publishers A Management Guide to Workflow and
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