publishing conference: a "guerilla" author perspective
Post on 18-Sep-2014
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DESCRIPTION
Today I talked at a publisher's conference in Berlin. I was the only one representing authors and talked about how the power relationships in publishing will shift to communities, readers and others - away from publishers. I explained it with our business model innovation book projectTRANSCRIPT
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A “Guerilla” Author Perspective
Berlin‘09:!Alex Osterwalder, PhD!
innovation inside !
www.businessmodelgeneration.com Twitter: business_design
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industry from a publisherʼs view
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tomorrow?
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from a publisherʼs industry today
from an authorʼs perspective!
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PROGRAM who I am
my book’s story
why it’s relevant
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A WHO I AM
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I come from the land of Heidi…
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I have a PhD in the field of…
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as a book author I am a…
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for the moment
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try searching…
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because of my…
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under re-
design
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I can now live from…
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what do I talk about?
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sexy business models & innovation
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our method is used in…
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only now it is time for a …
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BUT
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you can’t write about business model innovation without an innovative business model
“
”
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right?
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B MY BOOK’S STORY
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we changed the format
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we listened to…
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management books are
often…
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too fat
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too light
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too unpractical
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too text-heavy
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Pellentesque imperdiet, felis eu laoreet feugiat, urna purus vulputate leo, a cursus nulla massa ac turpis. Fusce eu mauris in nibh dignissim porta sit amet vitae nulla. Cras venenatis odio at enim iaculis aliquam. In rutrum ornare quam, nec ultrices justo euismod vel. Donec in ligula lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Morbi feugiat elit a turpis ullamcorper scelerisque. Etiam ut tincidunt leo. Vestibulum quis ullamcorper mauris Integer venenatis tellus a augue venenatis lobortis. Donec rhoncus nisi fringilla erat tempus pulvinar. Nullam eu erat lacus, ut sollicitudin massa. Nullam nulla nisl, posuere id auctor ac, bibendum ac nisl. Vestibulum consequat ultricies risus, eu tincidunt enim feugiat interdum. Etiam cursus adipiscing libero, eu commodo metus imperdiet et. Aliquam bibendum posuere mauris sit amet egestas. Aliquam mattis mi nec sapien condimentum et luctus ligula ornare. Donec eu lorem nisi. Maecenas ut mauris diam. Vestibulum vel velit eu justo malesuada pellentesque. Donec enim orci, congue at sollicitudin eget, imperdiet in magna. Quisque sed velit justo. Aenean pulvinar erat id massa laoreet vitae sagittis lectus aliquam. Maecenas tristique nunc eget sem tempus fringilla. Sed vel purus a mauris semper interdum. nostra, per inceptos himenaeos. Morbi feugiat elit a turpis ullamcorper scelerisque. Etiam ut tincidunt leo. Vestibulum quis ullamcorper mauris Integer venenatis tellus a augue venenatis lobortis. Donec rhoncus nisi fringilla erat tempus pulvinar. Nullam eu erat lacus, ut sollicitudin massa. Nullam nulla nisl, posuere id auctor ac, bibendum ac nisl. Vestibulum consequat ultricies risus, eu tincidunt enim feugiat interdum. Etiam cursus adipiscing libero, eu commodo metus imperdiet et. Aliquam bibendum posuere mauris sit amet egestas. Aliquam mattis mi nec sapien condimentum et luctus ligula ornare. Donec eu lorem nisi. Maecenas ut mauris diam. Vestibulum vel velit eu justo malesuada pellentesque. Donec enim orci, congue at sollicitudin eget, imperdiet in magna. Quisque sed velit justo. Aenean pulvinar erat idyzy b
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so we designed the
book …
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BOOK PROTOTYPE
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what about the business model?
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old style
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old style
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old style
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old style
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old style
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yawn
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let’s forget publishers and
just start…
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new style
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we built a Hub…
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new style
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new style
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new style
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people pay to participate…
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$24.-
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$36.-
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$54.-
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$81.-
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$250.-
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why do people pay for the
Hub?
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be the first
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be part of something
BIGGER
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learn from each other
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what about production & distribution?
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content, design & coordination?
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print & distribution?
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fulfillment by Amazon
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C WHY IS IT RELEVANT
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selling is
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DEAD
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markets are conversations cluetrain manifesto “ ”
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it’s all about…
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and…
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NEW
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BUSINESS MODELS
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power is shifting to…
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READERS
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&
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COMMUNITIES
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&
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AUTHORS
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want to know how to innovate
business models?
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www.businessmodelgeneration.com