publishing: books and beyond guest speaker: ivar nelson jamm 100
TRANSCRIPT
Publishing: Books and Beyond
Guest speaker: Ivar Nelson
JAMM 100
• Please initial roster and indicate whether you have registered your iClicker• Turn in green information sheets after class• Be sure to register clickers:
•http://www.iclicker.com/registration/
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Schedule UpdateToday: Books and publishingFriday: NewspapersMonday: NO CLASS (Labor Day)Tuesday: Pre-advising meetings begin for
Section 1, JAMM majorsPlease sign up for an appointment todayMeet Sara in Admin 115, CLASS Advising Center
Chapter 3: Newspapers
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Clicker Quiz #3Which television talk-show host
created a book club that has boosted purchases of chosen books?
A.David LettermanB.Ellen DeGeneresC.Rachel RayD.Jay LenoE.Oprah Winfrey
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•Founder, Bookpeople of Moscow•Former Director,
University of Idaho Press•Former Director,
Eastern Washington University Press
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Book publishingInformation
A challenge for new digital media (ex:Wikipedia) is accuracy and credibility
EntertainmentWhere printed books will likely disappear first
(Kindle’s most popular books are leisure fiction (Danielle Steele, Stephen King, etc.)
New media publishers will really need to start focusing on the content and not the printing for them to be credible and successful.
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Book publishingConcept: editor or publisher realizes a need
for specific book and finds the authors who fill that need
Creation: the person who creates, automatically owns the work they have done. (creator=V.I.P.) They can sell their ownership for money
Development: publishers and editors help creators develop the concept
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Book publishingEditing: one of the most important functions
in the publishing world. Makes ideas understandable and put together
Design: must be appealing and grab your attention from the coffee table; important that it is functional
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Book publishing: economicsThe problem with digital revolution is there is
no longer anyone willing to pay for information. No market in a capitalist system
Print book sales are declining but no more than anything else.ebooks only make up about 1.3 percent of total
book sales… but number is growing every year.
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Amazon Kindle 2
“Lighter, brighter and chattier…”Easier to read, control… still $359Tie-in with Stephen King’s short story
$3.99 to download, exclusive to Kindle
Clicker Quiz #4
What is the name of the digital reader for books developed by Amazon?
a) Kindleb) Utne Readerc) Macromediad) FireFoxe) iReader
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