SMART SOLUTIONSKOREAN MARKET FOCUS

JAMES HALL

WHAT ARE WE GOING TO TALK ABOUT TODAY?

Company BriefKorean Market FocusKorean Innovation for Smart

LearningDigital Distribution ChannelsCONiC Platform

COMPASS ME-DIA COMPANY BRIEF

ABOUT COMPASS MEDIA

Compass Media is a pub-lishing and media com-pany Content Provider Platform and Technology

Developer Founded in 1999 Incorporated in 2003 Majority share bought by

Woongjin Think Big 2011 Distributes content in

more than 50 countries around the world

Head office located in Seoul, Korea

Mission Enrich the educational

system to improve the lives of learners

KOREAN MAR-KET FOCUS

THE PUBLISHING INDUSTRY IN KOREA

38,170 publishers 1,752 bookstores 814 public libraries 109,550,227 copies printed

(First edition) Average book price per copy:

KRW 13,010 (US$ 11.44) Market Volume: KRW 2.9

Trillion (US$ 2.6Billion)

Source: London Book Fair

KOREAN MARKET

10th largest market Smart schools

Pilot tests since 2008 Highly competitive job

market Education Technology leader Infrastructure

Fastest internet speed in world

Test market

2015

£1.5

billion

POINTS TO CONSIDER ON MEETING MARKET NEEDS Platform

Engaging and easy to understand UI & UX Cross device

Content Rich media

Text Sound Audio Video Social

Delivery network and storage solutions Server, Cloud, CDN

Infrastructure Socio-economic Wired User readiness

INNOVATION FOR SMART LEARNING

CHALLENGE: BREAKTHROUGH INNO-VATION VS. PRODUCT EXTENSIONS

Source: Is a Peanut Butter Pop-Tart an Innovation?- Wall Street Journal Dec. 3, 2013

Innovation does NOT come in a PDF.

WE NEED SOLUTIONS THAT…

Reimagine what a book is Integrate rich media Engage social networking Improve UX Create a better learning habitat

If we are not rein-venting the book then what is the point?

COMPASS SMART LEARNING

With technology and content converging at a rapid pace, what will our bookstores and classrooms look like in the 21st century?

SMART LEARNING

Students can access content in the form of interactive Smart Books and e-Books with additional components, ac-tivities, assessment materials, and more

Content can be accessed cross platform on a variety of devices and operating systems (PC, Android , iOS)

Teachers can utilize advanced learning management systems with easy-to-use interfaces that link student and teacher devices with an e-Board.

Compass provides both the content and the platforms for smart learning.

HOW DO WE DELIVER?

COMPASS SMART BOOKS

COMPASS EBOOKS

CONIC- CONTENT IN CLOUD

DIGITAL DISTRI-BUTION CHAN-NELS

DIGITAL SALES FAQ

2010What?

2011 Is it free?

2012How much is it?

2013When can we start?

2014 (projected)Can you hurry up, please?

MOVING TOWARDS DIGITAL DISTRIBUTION

DIGITAL DISTRIBUTION WITH BOOKNARU

Content is purchased from our digital book-store

Designed to be a hub for smart learning con-tent

Compass will open the store to additional con-tent premium providers/partners

Content purchased from Booknaru can be used on the CONiC platform

Content is purchased from Booknaru Designed to be a hub for smart learning content Compass will open the store to additional pre-

mium content providers/partners

BOOKNARU CONTENT DELIVERY SYS-TEM

ACCESSING SMART BOOKS PUR-CHASED ON BOOKNARU

After purchase the con-tent populates the users bookshelf

They click on the cover to download the content to their device

To avoid data storage is-sues the user can delete the content when they finish the book; how-ever, even if they delete the file they still can download it again with-out repurchasing

I said:Had a great time with friends, colleagues, competi-tors and collaborators at London Book Fair 2013!

He said:Competitors are meant to be crushed!

He thought I said:Had a great time with friends, colleagues, competi-tors, and collaborators at London Book Fair 2013!Collaboration not competition is the name of the game.

CONICCONTENT IN CLOUD

THE CONIC PLATFORM

Simple and intuitive user interface allows user to access purchased content

Easy to use interface Activities have been arranged to focus on one activity at a

time Tap or click on bottom of screen to bring up page and unit

navigation Additional features are available by selecting icon on the

right hand side of UI

SMART BOOK WALKTHROUGH

Students can input their an-swers using a variety of methods that take advan-tage of HTML5 interactive ca-pabilities

Students click the submit button to send their answers to their teach-ers where it is recorded and marked through LMS

INTERACTIVE INPUT

Audio is easily played at the click of a button through the device

Students can record their reading speed & recordings can be played back

ACTIVITIES

ACTIVITIES

A variety of theme-re-lated content from online video streaming services has been in-cluded

Can be used to warm up class/ intro-duce subject

MEDIA PLAYER

Students can upload a portfolio of their writ-ing in a variety of media types

PERSONALIZATION

Quizzes for each unit are included and can be used for review and assessment

Teachers can select the question set and send the test in digital format to the students

Students submits their answers, which are graded and recorded through LMS

ASSESSMENT

Teacher can easily manage the class using Class Man-ager menu which is avail-able on the teacher’s ac-count

Teacher can control student displays

Answers submitted by stu-dents are marked and re-sults are tabulated and provided to the teacher to allow for teachers effective assessment of students’ comprehension of informa-tion

Class Manager allows teachers to identify weak area of students or classes and to tailor their instruc-tion or review to those spe-cific areas without delay

CLASS MANAGER

Comprehensive reports on each student are available

Provides students with information on their own progress

Provides Teacher with in-formation on each stu-dent registered in their class

REPORTS

EBOOK WALKTHROUGH

Trade storybooks are made in ePUB3 format eBooks can be purchased from Booknaru and

used on our ePUB3 viewer

Highlighting

EBOOK FEATURES

Bookmark

Linking information through interactive touch screen

Dictionary

Memo

Search

Share

TECHNICAL FEATURES SUMMARYSmart Book Reader Contents developed with HTML5 Viewers available on Android, iOS devices and PC Made by contents authoring tool Functions for smart classroom supported Tools for teachers Dictionary embedded (5 languages) DRM support

eBook Reader Contents Developed on ePub3 International Standard Viewers for Android and iOS World first ePUB3 viewer for Android Cloud service support DRM support

eBook Store(Booknaru) Web based (Wordpress) Book store In-app purchasing possible for Android (Apple forbid in-app purchasing for

iOS)

REACHTEACHLEARNMORE EFFEC-TIVELY

BUILD THE FUTURE IN SMART PUBLISHINGWITH COMPASS MEDIAContact Point for Additional Information:

International Business Manager: James Hall

jameshall@compasspub.com