publisher guide ovi store

82
Nokia Ovi Publisher Guide, as of June, 2010 Publisher Guide June, 2010

Upload: daniel-julian-cardenas-ortiz

Post on 10-Apr-2015

1.137 views

Category:

Documents


5 download

DESCRIPTION

En laboratorio plataforma ovistore, y wizard http://appwizard.ovi.com

TRANSCRIPT

Page 1: Publisher Guide OVI STORE

Nokia Ovi Publisher Guide, as of June, 2010

Publisher Guide

June, 2010

Page 2: Publisher Guide OVI STORE

Nokia Ovi Publisher Guide, as of June, 2010

CHANGE LOG

Following are the recent changes introduced in this guide.

Please review the changes as some of them may affect the QA testing requirements and

may require modifications to your existing applications.

ISSUE Pg.

Personal account registration flow. 6

Software products legal questions and encryption regulations explanation 35

Maemo content type 37

New Taxonomy - new content categories supported by Ovi Publish. 38

Metadata details - New metadata collected added. 63

Page 3: Publisher Guide OVI STORE

3 (82) Nokia Ovi Publisher Guide, as of June, 2010

CONTENTS

1. Ovi overview ...................................................................................................4

1.1 Benefits of publishing to Ovi ........................................................................4

2. Publisher Registration.......................................................................................6

2.1 To register as a publisher with Ovi Store .......................................................6

2.2 Logging in ...............................................................................................12

2.3 Changing your password ...........................................................................13

2.4 Password Recovery...................................................................................14

2.5 Providing your bank data details. ...............................................................16

2.6 Applying for a Publisher Media account .......................................................17

2.7 General rules ...........................................................................................17

2.8 Content files ............................................................................................18

2.9 Images and Icons.....................................................................................23

3. Adding a new content item..............................................................................36

3.1 Choosing a content type............................................................................37

3.2 Answer the legal questions relating to content compliance.............................37

3.3 Create the content item. ...........................................................................38

3.4 Adding additional optional metadata ...........................................................39 3.5 Choosing a global price point .....................................................................42

3.6 Selecting a preferred billing method ...........................................................43

3.7 Adding a file ............................................................................................44

3.8 Choosing distribution for your content item .................................................45

3.8.1 Choosing device compatibility for distribution.........................................45

3.8.2 Choosing country compatibility for distribution.......................................46

3.8.3 Choosing language compatibility for distribution.....................................47

3.9 Submitting content to a quality assurance check ..........................................48

4. Tips: distributing global content locally .............................................................49

4.1 Increasing discoverability of content in Ovi Store .........................................49

4.2 Increasing downloads of localized content ...................................................50

5. Security........................................................................................................50

6. Quality assurance (QA) process .......................................................................51

6.1 Purpose of Testing....................................................................................51

6.2 Testing criteria.........................................................................................52

6.3 Submission process ..................................................................................54

6.4 Checking a content item’s QA status ...........................................................55

6.5 Checking an individual file’s QA status ........................................................55

7. Editing content ..............................................................................................57

7.1 Editing the content item...........................................................................58

7.2 Editing a file ............................................................................................59

8. Unpublishing coNtent already published in Ovi Store. .........................................60

9. Promoting content on Ovi Store – Spotlight Promotion .......................................63

10. User accounts and roles ............................................................................65

10.1 Roles ...................................................................................................66

10.2 Add users.............................................................................................66 10.3 Company information ............................................................................66

11. Financial Related Issues ............................................................................66

12. Metadata details.......................................................................................67

13. Glossary..................................................................................................82

Page 4: Publisher Guide OVI STORE

4 (82) Nokia Ovi Publisher Guide, as of June, 2010

1. OVI OVERVIEW

Ovi Store is Nokia's global application and content market reaching millions of Nokia users worldwide on Nokia devices

as well as through the Nokia device browser. Submitting content and applications to Ovi is done through a self-service

tool that provides publishers with an easy way to distribute and monetize their content.

Ovi is Nokia’s global brand for Internet services which currently includes Maps, Messaging (email and instant

messenger), Media (Ovi Store, Ovi Share and N-Gage), and Music. With the Ovi services catalogue continually

growing, Ovi will remain an increasingly powerful way for you to access and create content and services from a mobile

device, desktop computer or via the Web.

A consumer can experience the Ovi Store by easy access through browsing a variety of content. After choosing a

content item, the consumer simply clicks the download action button next to the item to initiate the download.

1.1 Benefits of publishing to Ovi

• Easy access to a single channel reaching millions of consumers around the world

• Monetize your applications and content with Nokia-provided billing

• Rewarding revenue share of 70% (for credit card transactions developers receive 70% of the end user price,

less applicable taxes; for transactions through direct mobile carrier billing, developers receive 70% of the end

user price, less applicable taxes and fixed operator billing charges)

• Fast time to market via self-serve publishing

• Sales and usage reports, updated daily

Page 5: Publisher Guide OVI STORE

5 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Liberal content validations and quality assurance procedures make it easy for Publishers to get their content to

market.

Publishing applications and content to the Ovi Store is done through a self-service tool, Ovi Publish, used by publishers

to register and upload content to the Ovi Store. Publishing your content makes it available for download and

consumption on Nokia devices worldwide.

To make your content available in the Ovi Store you can use our content intake portal at http://publish.ovi.com. Once

you’re registered as an Ovi publisher you can publish content to the Ovi Store.

Below is a brief overview of the content submission process

Click the Add content items or click Content tab -> New content item.

• Select the content type you want to add.

• Fill in name, description and other required textual metadata.

• Fill in graphical metadata and translations (optional).

• Choose a price point.

Page 6: Publisher Guide OVI STORE

6 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Add a file.

• Define the device, country and language distribution.

• The system checks if your content is ready to submit to QA.

• Click the Submit to QA button.

Once your content has been successfully submitted into the publish interface, it is reviewed by Nokia for quality and to

ensure it meets Nokia Brand Guidelines.

2. PUBLISHER REGISTRATION

2.1 To register as a publisher with Ovi Store

• Go to publish.ovi.com

• Click Register Now.

Page 7: Publisher Guide OVI STORE

7 (82) Nokia Ovi Publisher Guide, as of June, 2010

Step 1/6

• Enter your country

• The account type you wish to create - corporate or personal.

Corporate accounts are designated for legal business entities. These accounts may apply for a Media

Publisher that permits distribution of audio, video and personalization content

Personal Accounts are designated primarily for individuals that wish to distribute content. These accounts

cannot apply to be a Media Publisher

Page 8: Publisher Guide OVI STORE

8 (82) Nokia Ovi Publisher Guide, as of June, 2010

Step 2/6

Enter information in:

• Publisher details

• Public profile

• Primary contact for business enquiries

• Other

• Click Next when you have entered all the relevant information.

NOTE: Fields marked with an asterisk (*) are mandatory.

The guide illustrates the corporate registration page. Personal account registration may differ in the mandatory fields

collected.

Page 9: Publisher Guide OVI STORE

9 (82) Nokia Ovi Publisher Guide, as of June, 2010

Step 3/6

• Enter the information details for the Administrator of your company’s Ovi Publish account.

• Click Next.

Page 10: Publisher Guide OVI STORE

10 (82) Nokia Ovi Publisher Guide, as of June, 2010

Step 4/6

• Read the Terms and Conditions.

• Click the Agree to Terms and Conditions check box.

• Click the Accept Terms and Conditions button.

Step 4/5

Page 11: Publisher Guide OVI STORE

11 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Read the payment terms.

• Click on the “I approve these Payment Terms” check box.

• Click on proceed to payment

• Select your bank’s country

• Select a credit card

• Click on the submit button

• Complete your Credit Card information and click Submit

NOTE: The €50 charge is a non-refundable processing fee. Fields marked with an asterisk (*) are mandatory.

Step 6/6

This page tells you to go to your primary contact email.

• Open your email

• Click the link provided.

Page 12: Publisher Guide OVI STORE

12 (82) Nokia Ovi Publisher Guide, as of June, 2010

The login page opens with a message confirming that registration is complete and you are now ready to

log in.

2.2 Logging in

Log in to Ovi Publish with your verified username and password.

The Ovi Publisher Home page opens, giving you general information on the following:

• Your latest content updates

• A brief overview of how to publish content

• A list of important terms used when publishing content

• Links to information related to your account

Page 13: Publisher Guide OVI STORE

13 (82) Nokia Ovi Publisher Guide, as of June, 2010

2.3 Changing your password

When you receive your password for the first time you may want to change it to something that is easier to remember.

To change your password:

• Log in to Ovi Publish.

• Click Edit profile at the top-right of the screen.

• Click Change password.

Page 14: Publisher Guide OVI STORE

14 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Enter a new password.

• Click Update.

2.4 Password Recovery

If upon logging in, you forget your password:

• Click the Forgot username/password link.

• Enter your email address.

Page 15: Publisher Guide OVI STORE

15 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Click Send.

You will receive an email with your new password.

Page 16: Publisher Guide OVI STORE

16 (82) Nokia Ovi Publisher Guide, as of June, 2010

2.5 Providing your bank data details.

Publishers that submit chargeable content to Ovi Store must provide their bank data details in order to receive payment

attributed to purchases of their content. Publishers that submit free content to Ovi Store do not need to provide this

information.

To provide your bank data details go to Payee Information page under the Account tab. Please contact your bank if

you need help gathering this information.

NOTE: In case you use an intermediary bank for depositing funds into your account from abroad, please

provide the intermediary details to [email protected]. Please include the following information: Bank

country, Bank city, Bank name and SWIFT code for both banks (intermediary and beneficiary.

Page 17: Publisher Guide OVI STORE

17 (82) Nokia Ovi Publisher Guide, as of June, 2010

2.6 Applying for a Publisher Media account

Media Account publishers are allowed to publish the personalization content on Ovi Store which includes:

Audio, video, wallpapers, themes and maples.

There are two account types:

Media Genre Account is intended for 1st party publishers who own their content and all its inherent rights for

distribution, or who have acquired exclusive license to distribute content. This category describes a publisher with

specific genre, segment or niche content. Media Genre Accounts have a limit of 20 content items (paid and/or free)

which may be discoverable in Ovi Store at any given time.

Media Geo Account is intended for 3rd Party publishers who have geographic rights to distribute content, which may or

may not be exclusive, and is more generic by nature, such as popular ringtones. Content in this type of account is

limited by geographic region. The Ovi Store content team will select a limited number of Media Geo accounts in each

geographic region to ensure content quality and discoverability is maintained.

The goal of creating these accounts is to enable Ovi Store to provide optimum placement of your content in Ovi Store,

while ensuring maximum relevance for consumers.

Contact [email protected] to request an application to be considered for a Publisher Media account.

Before you begin

There are certain files and creative materials that you must have ready and available when adding a new content item

for publishing. Submitted content files are checked in the QA process and must follow specific requirements.

This chapter provides information on those requirements:

• General guidelines on how to publish content to Ovi

• Examples of how content is presented in downloadable pages across the various Ovi Store touch points

• Information about the files used to create content including content file types, images and icons

2.7 General rules

The creation of images for content download pages should follow these general rules of thumb:

• Avoid using too much information over the images.

• Make sure any text on the image is readable. If not, do not use text.

• Do not use borders in the thumbnails.

• Violent, sexually explicit, or offensive images are not permissible.

Page 18: Publisher Guide OVI STORE

18 (82) Nokia Ovi Publisher Guide, as of June, 2010

• All content must comply with Nokia content guidelines which are available for viewing at

https://publish.ovi.com/help/content_guidelines

• Use thumbnail images that depict your game or application experience. DO NOT use generic brand logos,

rather create application icons that will give an idea of what your application experience is about, and will

compel the user to download and/or buy.

• Consider the size limitations of the mobile screen when designing your promotional assets. The minimal image

upload size is 256x256 pixels. Keep graphic layouts simple and be sure to test your images on a handset

before publishing. Devices for testing the applications or images are available over the Internet on Forum

Nokia at the following URL: http://www.forum.nokia.com/rda.

• Consider using colorful and descriptive icons to give your content a fresh and lively appearance.

2.8 Content files

In order to publish content to Ovi Store, the following items must be prepared in advance of the submission process.

These items include:

• Packaged application.

• If you’re submitting a Java application it will need to be packaged as a JAR and JAD pair and signed

appropriately. See section 5.2 for more information.

• If you’re submitting a Symbian application it will need to be packaged as a .SIS file and be Symbian Signed

(Express or certified).

• If you’re submitting a Maemo application it will need to be packaged as a .deb file

• If you’re submitting a Flash Lite application it will need to be packaged as a .SIS file and be Symbian Signed

(Express or Certified) if it’s for S60 devices. If it’s for Series 40 devices it must be published as an .NFL file.

• Images (used to visually represent your application experience to a consumer).: make sure you have all of the

necessary image sizes listed in section 4.4

• Icons; used to identify your application on a consumer’s handset.

• Name and description of the content item.

• A list of keywords to be used as metadata for your application enabling indexing and discovery via the Ovi

Store search functionality.

• Identify in advance the devices you wish to target with your content items.

http://www.forum.nokia.com/devices/matrix_oviStore_1.html

• Identify in advance the appropriate countries to which you will distribute your content. Please keep in mind that

content may be considered appropriate in some countries but not in others. For example, gambling and risqué

content is prohibited in some Middle Eastern countries.

Page 19: Publisher Guide OVI STORE

19 (82) Nokia Ovi Publisher Guide, as of June, 2010

The following examples illustrate how content is presented and promoted to users within the Ovi Store in both the on-

device client as well as the Nokia mobile browser-based XHTML experience.

Spotlight promotional banner and application icons – Series 40/S60 client

Spotlight (mobile) promotional banner 74x74:

A compelling depiction of the content/application brand or experience.

Size: 74*74 pixels

Icon - 46x46:

Icon/ product logo of your content/application.

Size: 46*46 pixels

EXAMPLE OF HOW TO

CROP AN IMAGE

GOOD BAD

Page 20: Publisher Guide OVI STORE

20 (82) Nokia Ovi Publisher Guide, as of June, 2010

Content download – Series 40/S60 client

Primary screen shot:

Images depicting the user experience of your game or application. Size: 96*96 pixels

Primary screen shot 29x29:

Smaller images illustrating content/application features. You may submit up to 3 individual images

for this area.

These images are extremely small and therefore are best kept simple. DO NOT try to fit too much

detail in these images.

Size: 29*29 pixels

Icon - 46x46

This icon / product logo is shown when the end-user navigates through the store on the Nokia

mobile XHTML experience.

Size: 46*46 pixels

GOOD

BAD

EXAMPLE OF HOW TO

CROP AN IMAGE

Page 21: Publisher Guide OVI STORE

21 (82) Nokia Ovi Publisher Guide, as of June, 2010

Content download – mobile browser (ex: N900)

Primary screen shot 96x96:

Images describe the content/application brand or experience.

Size 96*96 pixels

Primary screen shot 29x29:

Images describe the content/application features and increase the visibility of the

content/application experience and actual visuals.

Images DO NOT use visuals that describe elements in an overly detailed manner.

Size: 29*29 pixels

Icon - 46x46:

Description of the content/application and its features.

Size: 46*46 pixels

GOOD BAD

EXAMPLE OF HOW

TO CROP AN IMAGE

Page 22: Publisher Guide OVI STORE

22 (82) Nokia Ovi Publisher Guide, as of June, 2010

Content download – desktop browser

Primary Screen shot 192x192:

Images should describe the content/application brand or experience.

Size: 192*192 pixels

Primary screen shot 96x96:

Should describe the content/application features and increase the visibility of the content/application experience

within the desktop browser.

Images

Keep it simple; Avoid using visuals with too much detail that may have problems rendering clearly to mobile device

users.

Size: 96*96 pixels

Page 23: Publisher Guide OVI STORE

23 (82) Nokia Ovi Publisher Guide, as of June, 2010

2.9 Images and Icons

There are only a small number of image and icon files that the publisher must supply. The rest are optional. In other

words, they can be generated by the system from the file supplied by the publisher or they are optional to the content.

The publisher can submit an image (for example, 256X256 pixels) and in some instances the system will resize it to the

correct pixel size depending on where the image will appear. Then the publisher can edit the image if necessary. The

file size of images must be as small as possible.

In addition to normal optimizations, there are other factors that can increase the size of an image and these must be

considered when creating images and icons:

• Transparency

• Amount of colors

• Gradients and complexity

Publishers can submit the following file types: • JPEG -> converted by the system to smaller JPEG per device resolution

• PNG-8 -> converted by the system to smaller PNG-8 per device resolution

• PNG-24 -> converted by the system to smaller PNG-8 per device resolution

Here is an example of how the metadata images and icons are used in a high resolution touch phone like the Nokia

N97. The images and icons shown in the figure are explained in Table1.

Page 24: Publisher Guide OVI STORE

24 (82) Nokia Ovi Publisher Guide, as of June, 2010

NOTE: The Icon – 256 X 256 and Primary screen shot 256x256 are the most important files the publisher must

prepare before starting to create new content. These files can contain the same image but the file name must be

different. These are the minimum files necessary to successfully create a content item.

Table 1 describes:

• The names of all the images and icon that can be used when creating new content

• The purpose of the image or icon

• Size in pixels of the image or icon

• If the image or icon needs to be supplied by the publisher

• If the system will generate it or not

• Any comments about the file

Page 25: Publisher Guide OVI STORE

25 (82) Nokia Ovi Publisher Guide, as of June, 2010

Table 1 – To see where the images are used, refer to the previous example figure. Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Icon -

256x256

This icon / product logo is

shown when the end-user

navigates through the

store via the Ovi Store

desktop experience. This

image is used to

represent your brand

product.

The icon will be

automatically scaled down

to other resolutions.

Min

256x256,

Max

2000x20

00.

10

Bytes-

2MB.

Square.

Format:

JPG,

PNG

Yes No

Icon-

96x96

This icon / product logo is

shown when the end-user

navigates through the

store on Nokia touch

screen devices.

96x96

10

Bytes-

2MB.

Square

Format:

JPG,

PNG

Optional Yes

(scaled down

from Icon -

256x256)

Editable by the

publisher after

system has

generated it

Icon-

85x85

This icon / product logo is

shown when the end-user

navigates through the

store on QVGA resolution

Nokia devices.

85x85

10

Bytes-

2MB.

Square

Format:

JPG,

PNG

Optional Yes

(scaled down

from Icon -

256x256)

Editable by the

publisher after

system has

generated it

Page 26: Publisher Guide OVI STORE

26 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Icon-

46x46

This icon / product logo is

shown when the end-user

navigates through the

store on the Nokia mobile

XHTML experience.

46x46

10

Bytes-

2MB.

Square

Format:

JPG,

PNG

Optional Yes

(scaled down

from Icon -

256x256)

Editable by the

publisher after

system has

generated it

Primary

screen

shot

256x256

This screen shot image as

shown below, appears as

the first image in the

content item page on the

Ovi Store desktop

experience.

The screen shot should

depict the user

experience of your game

or application.

Min

256x256,

Max

2000x20

00.

10

Bytes-

2MB.

Square.

Format:

JPG,

PNG

Yes No

Page 27: Publisher Guide OVI STORE

27 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Primary

Screen

shot

192x192

This screen shot image as

shown below, appears as

the first image in the

content item page on

Nokia touch screen

devices.

The screen shot should

depict the user

experience of your game

or application.

192x192.

10

Bytes-

2MB.

Square

Format:

JPG,

PNG

Optional Yes (scaled

down from

Primary screen

shot 256x256)

Editable by the

publisher after

system has

generated it

Primary

Screen

shot

144x144

This screen shot image as

shown below, appears as

the first image in the

content item page on

Nokia touch screen

devices.

The screen shot should

depict the user

experience of your game

or application.

144x144

10

Bytes-

2MB.

Square

Format:

JPG,

PNG

Optional Yes (scaled

down from

Primary screen

shot 256x256)

Editable by the

publisher after

system has

generated it

Page 28: Publisher Guide OVI STORE

28 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Primary

screen

shot

96x96

This screen shot image as

shown below, appears as

the first image in the

content item page, on

QVGA resolution Nokia

devices.

The screen shot should

depict the user

experience of your game

or application.

96x96

10

Bytes-

2MB.

Square

Format:

JPG,

PNG

Optional Yes (scaled

down from

Primary screen

shot 256x256)

Editable by the

publisher after

system has

generated it

Primary

screen

shot

66x66

This screen shot image as

shown below, appears as

the first image in the

content item page on the

Nokia mobile XHTML

experience.

The screen shot should

depict the user

experience of your game

or application.

66x66

10

Bytes-

2MB.

Square

Format:

JPG,

PNG

Optional Yes (scaled

down from

Primary screen

shot 256x256)

Editable by the

publisher after

system has

generated it

Page 29: Publisher Guide OVI STORE

29 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Primary

screen

shot

29x29

This screen shot image as

shown below, appears as

the first image in the

content item page on the

Nokia mobile XHTML

experience.

The screen shot should

depict the user

experience of your game

or application.

29x29

10

Bytes-

2MB.

Square

Format:

JPG,

PNG

Optional Yes (scaled

down from

Primary screen

shot 256x256)

Editable by the

publisher after

system has

generated it

Secondar

y screen

shot

256x256

This screen shot image as

shown below, appears as

the second image in the

content item page on the

Ovi Store desktop

experience.

Screen shot should depict

the user experience of

your game or application.

The screen shot will be

scaled down to other

resolutions.

Min

256x256,

Max

2000x20

00.

10

Bytes-

2MB

Square.

Format:

JPG,

PNG

Yes/

Optional

No Used if

publisher wants

to rotate the

Primary screen

shot

Page 30: Publisher Guide OVI STORE

30 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Secondar

y screen

shot

192x192

This screen shot image as

shown below, appears as

the second image in the

content item page on

Nokia touch screen

devices.

The screen shot should

depict the user

experience of your game

or application.

192x192

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes (scaled

down from

Secondary

screen shot

256x256)

Editable by the

publisher after

system has

generated it

Secondar

y screen

shot

144x144

This screen shot image as

shown below, appears as

the second image in the

content item page on

Nokia touch screen

devices.

The screen shot should

depict the user

experience of your game

or application.

144x144

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes (scaled

down from

Secondary

screen shot

256x256)

Editable by the

publisher after

system has

generated it

Page 31: Publisher Guide OVI STORE

31 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Secondar

y screen

shot

96x96

This screen shot image as

shown below, appears as

the second image in the

content item page on

QVGA resolution Nokia

devices.

The screen shot should

depict the user

experience of your game

or application.

96x96

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes (scaled

down from

Secondary

screen shot

256x256)

Editable by the

publisher after

system has

generated it

Secondar

y screen

shot

66x66

This screen shot image as

shown below, appears as

the second image in the

content item page on

Nokia mobile XHTML

experience.

The screen shot should

depict the user

experience of your game

or application.

66x66

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes

(scaled down

from

Secondary

screen shot

256x256)

Editable by the

publisher after

system has

generated it

Page 32: Publisher Guide OVI STORE

32 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Secondar

y screen

shot

29x29

This screen shot image as

shown below, appears as

the second image in the

content item page on

Nokia mobile XHTML

experience.

The screen shot should

depict the user

experience of your game

or application.

29x29

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes (scaled

down from

Secondary

screen shot

256x256).

Tertiary

screen

shot

256x256

This screen shot image as

shown below, appears as

the third image in the

content item page on the

Ovi Store desktop

experience.

Screen shot should depict

the user experience of

your game or application.

Min

256x256,

Max

2000x20

00.

10

Bytes-

2MB

Square.

Format:

JPG,

PNG

Yes/

Optional

No Used if

publisher wants

to rotate the

Primary screen

shot

Page 33: Publisher Guide OVI STORE

33 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Tertiary

screen

shot

192x192

This screen shot image as

shown below, appears as

the third image in the

content item page on

Nokia touch screen

devices.

The screen shot should

depict the user

experience of your game

or application.

.

192x192

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes

(scaled down

from Tertiary

screen shot

256x256)

Editable by the

publisher after

system has

generated it

Tertiary

screen

shot

144x144

This screen shot image as

shown below, appears as

the third image in the

content item page on

Nokia touch screen

devices.

The screen shot should

depict the user

experience of your game

or application.

144x144

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes

(scaled down

from Tertiary

screen shot

256x256).

Editable by the

publisher after

system has

generated it.

Page 34: Publisher Guide OVI STORE

34 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Tertiary

screen

shot

96x96

This screen shot image as

shown below, appears as

the third image in the

content item page on

QVGA resolution Nokia

devices.

The screen shot should

depict the user

experience of your game

or application.

96x96

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes

(scaled down

from Tertiary

screen shot

256x256)

Editable by the

publisher after

system has

generated it

Tertiary

screen

shot

66x66

66x66 image shown in the

content item details page

and is used in thumbnail

in high resolution mobile.

66x66

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes

(scaled down

from Tertiary

screen shot

256x256).

Editable by the

publisher after

system has

generated it

Page 35: Publisher Guide OVI STORE

35 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Tertiary

screen

shot

29x29

This screen shot image as

shown below, appears as

the third image in the

content item page on

Nokia mobile XHTML

experience.

The screen shot should

depict the user

experience of your game

or application.

29x29

10

Bytes-

2MB.

Square

Format::

JPG,

PNG

Optional Yes

(scaled down

from Tertiary

screen shot

256x256)

Spotlight

(desktop)

promotion

al banner

967x277

Spotlight is a content

promotion ad slot,

presented in the Ovi Store

desktop experience,

which can be used to link

directly to a content item.

This ad is visible for

logged in users of the Ovi

Store desktop experience.

967x277 Yes/

Optional

No Publisher can

supply but it is

optional and

content works

without it

Spotlight

(mobile)

promotion

al banner

Spotlight is a content

promotion ad slot,

presented in the Ovi Store

mobile experience, which

can be used to link

directly to a content item.

111x111 Yes/

Optional

No Publisher can

supply but it is

optional and

content works

without it

Page 36: Publisher Guide OVI STORE

36 (82) Nokia Ovi Publisher Guide, as of June, 2010

Name Purpose Size

(pixels)

Supplied

by

Publisher

System

generated

Comments

Spotlight

(mobile)

promotion

al banner

Spotlight is a content

promotion ad slot,

presented in the Ovi Store

mobile experience, which

can be used to link

directly to a content item.

74x74 Yes/

Optional

No Publisher can

supply but it is

optional and

content works

without it

3. ADDING A NEW CONTENT ITEM

Once you have successfully created your Publisher account and are logged in, you can start creating new content. A

content item is composed of:

• Metadata – Descriptive text or graphics included in content item or file. A content item contains one set of

metadata, which can be used by several files.

• File(s) – The actual content file, plus information for a selected distribution. There can be more than one file

per content item, for example, to support different devices.

The steps to adding content are listed here and described in further detail in this chapter:

• Getting started checklist

• Choosing a content type

• Selecting a channel

• Describing content

• Choosing a price point

• Adding metadata

• Adding a file

• Choosing distribution

• Submitting a file to a quality assurance (QA) check

To add new content to your content items:

• Refer to the getting started checklist in section 4.2 Content files to make sure you have everything.

• Click the Content tab.

• Click “New content item”.

Page 37: Publisher Guide OVI STORE

37 (82) Nokia Ovi Publisher Guide, as of June, 2010

3.1 Choosing a content type

To choose the type of content you want to create - Click the content type.

NOTE: The content types that are available to choose from may vary depending on the publisher type.

Personalization content, wallpaper, video, and ringtones will be available for media account publishers only.

In this chapter, the Symbian application is used as an example.

3.2 Answer the legal questions relating to content compliance.

• Answer the legal questions to ascertain the technical parameters of the encryption used (if any), and the

purpose of that encryption. If an official classification is required, you will be prompted to submit a copy of the

ECCN provided by BIS. The form to be submitted is known as a CCATS. This is the official document used

by BIS to communicate the final classification of encryption items.

• Click Continue.

Page 38: Publisher Guide OVI STORE

38 (82) Nokia Ovi Publisher Guide, as of June, 2010

NOTE: Many common software products include encryption, a dual use technology developed for civilian

applications but which may be adapted for military or terrorist purposes. For this reason, encryption capabilities

subject software items to target and rigorous dual-use export controls. Legislation is designed to prevent the delivery

of products incorporating dual-use encryption items to end users considered to be a risk to national and international

security. Nokia is fully committed to complying with all relevant international export control legislation and agreements.

Only decontrolled or mass-market encryption items will be published on Ovi (ECCNs EAR99 or 5D992 respectively)

and Nokia reserves the right to refuse publication if the encryption item is not suitable or if inadequate information is

provided by the publisher. It is the publisher's responsibility to determine the technical parameters of any encryption

capability of those items submitted for publication on Ovi and to first obtain the necessary classifications and

permissions for export. This information should be provided to Nokia. If not already available, the publisher may be

required to first obtain an Export Control Classification Number (ECCN) from the United States Bureau of Industry and

Security (BIS) prior to publication on Ovi, even if the content is developed or distributed outside the United

States. Please refer to Section 17.7, Export Control, in the Terms and Conditions of the Ovi Publisher Agreement for

more details.

BIS regulates exports of products and technology, including software offered for download extra-territorially, i.e. outside

the U.S. An "export" is defined as the shipment, transfer, or electronic transmission, either from the U.S. to a foreign

country or within the U.S. to an embassy or affiliate of a foreign country. Posting software products to the Internet for

download constitutes an export even if the software is not ultimately downloaded. For more information about export

controls for encryption items, please refer to http://www.bis.doc.gov/encryption.

3.3 Create the content item.

Metadata is descriptive text or graphics that is used to classify or define a content item or file. The content item

creation page requires to fill the mandatory metadata pertaining to the content you wish to sell on Ovi Store- display

name, description, Global price point, Preferred billing method, Support email address and website, content icon and

content screen shot.

Page 39: Publisher Guide OVI STORE

39 (82) Nokia Ovi Publisher Guide, as of June, 2010

\

• Click Create. You will be directed to the content tab page.

3.4 Adding additional optional metadata

On the content item tab you can edit the metadata you just entered on the previous content creation page and you may

add additional optional metadata such as secondary and tertiary icons. The next step after completing all content item

metadata is to upload the actual application. For a complete list of metadata, see section 9.

Page 40: Publisher Guide OVI STORE

40 (82) Nokia Ovi Publisher Guide, as of June, 2010

• To Add or edit information – click on the Edit. An information box appears for each field describing what you

must enter.

• To get context help about a field, move your mouse over the green question mark.

Page 41: Publisher Guide OVI STORE

41 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Table 2 lists the supported content types visible in desktop and mobile clients. Each content item can only

belong to one content area at a time, for example, Applications - Business, Games - Arcade.

Table 2 Content type Possible content

areas

File extensions

currently supported

Maximum

File size

Symbian application

(Symbian applications

must be Symbian Signed

to pass QA).

Applications

Games

.sis .sisx 350 MB

Java application (Java

applications must be

signed to pass QA).

Applications

Games

.jar +.jad

(both files are

mandatory for a

single Java content

item)

2 MB

Web RunTime (WRT)

widget

Applications

Games

.wgz 2 MB

Flash Lite application

(Flash Lite applications

must be Symbian Signed,

express or certified, for

S60 devices)

Applications

Games

.sis .sisx .nfl

Note: Currently SIS

files created with

the Adobe Mobile

Packager tool will

not be supported

and will be rejected

during the QA

process.

2 MB

Audio Audio .mid .mp3 .mp4 .aac

.amr

35 MB

Ringtone Ringtone .mid .mp3 .mp4 .aac

.amr

Video Video .3gp .mp4 35 MB

Theme Theme .sis .nth 2 MB

Wallpaper graphics .jpg .png .gif 1 MB

Maemo Applications

Games

.deb 350 MB

Page 42: Publisher Guide OVI STORE

42 (82) Nokia Ovi Publisher Guide, as of June, 2010

Each content area has its own set of categories. These vary depending on the chosen content type. (see below).

Applications Games Ringtones Graphics Video Audio

Books Action Classical &

Jazz

Screensav

ers Entertainment

Arts &

Entertainment

Business & Finance Adventure Comedy Themes Comedy Comedy

City Guides & Maps Card &

Casino

Country &

Folk

Wallpaper

s Kids & Family Kids & Family

Communication Classics &

Arcade Dance

Lifestyle &

Leisure

Lifestyle &

Leisure

Education &

Reference* Education Hip Hop/R&B Music Sports

Entertainment Puzzle Holidays Sports Science &

Technology

Health & Fitness Sports &

Racing Latin

Science &

Technology Travel

Lifestyle & Leisure Strategy Oldies Travel TV, Film & Radio

Music Trivia & Word Religious TV & Film

News & Weather Rock & Pop

Photo & Video Sounds

Productivity Sports

Social Networks TV & Film

Sports World

Tools

NOTE: The categories shown reflect the Store's new information architecture. Consumers will continue to see

the old categories until a future release. For example though you may choose the "Books" category, your book

content will continue to appear under "Entertainment" until the version of store supporting this category is released.

3.5 Choosing a global price point

The publisher chooses a global price point (price amount) to implement for the content. The pricing structure is based

on predefined price tiers where:

• The retail price of a content item is the same regardless of the payment method.

• For each price point Nokia has defined a global retail price. Additionally each price point may have country and

operator specific exceptions.

Page 43: Publisher Guide OVI STORE

43 (82) Nokia Ovi Publisher Guide, as of June, 2010

• There are 15 price points available. This means that Nokia and the Other Ovi Store publishers have the same

price points available to them.

• The publisher:

• Selects a global price point for each content item

• You may change a content item’s price point only once in a month’s time.

• Specifies the countries where the item is available for sale

• Is able to select the payment options. (Default all applicable)

There are 15 price points to choose from.

You can define the price point in the content item page.

3.6 Selecting a preferred billing method

The publisher selects a billing method by which the publisher prefers the end-user to purchase the content by. The

billing payment options are “Credit card & operator billing” or “Credit card only”.

NOTE: Your billing preference will be applied in most cases, but if your stated preference is NOT possible,

the system will default to an allowed billing method that will be presented to the end user. For example, some

operators may not allow credit card billing in which case operator billing will be used by default.

Page 44: Publisher Guide OVI STORE

44 (82) Nokia Ovi Publisher Guide, as of June, 2010

3.7 Adding a file

The file is the actual application or media content file you wish to publish on Ovi Store. In addition you will need to

provide related information regarding the file and select the target distribution (where you want the content to surface –

devices, countries and languages.

To add a file:

• Click “Upload file” in the notification massage or click on the content files tab.

• Enter the details of your file. Follow the instructions describing what each field is for.

Note: In this screenshot the content item selected was a Symbian application. The actual input fields and

information you see may vary depending on the content type you’re uploading.

• Click Upload and Continue.

NOTE: You can add numerous files to a single content item by clicking Add new file. All files in a

single content item share the same general and channels metadata.

File specific file metadata, for example, version, application UID are not shared.

Page 45: Publisher Guide OVI STORE

45 (82) Nokia Ovi Publisher Guide, as of June, 2010

3.8 Choosing distribution for your content item

You must choose the distribution compatibility for each file in your content item. The Distribution tab contains tabs for:

• Devices

• Countries

• Languages

3.8.1 Choosing device compatibility for distribution

You can choose the specific Nokia devices which are best suited for your content by selecting all devices or by

specifying devices individually.

To choose the distribution compatibility of your file:

• Click the Devices tab.

• Choose the Nokia device or platform to which you would like to distribute.

• Devices are viewed in a tree structure, which can be expanded by clicking the plus sign (+).

• Roll your mouse pointer along the proposed compatibility bar of the device you want to distribute to. The bar

information changes and you can choose the correct compatibility.

Page 46: Publisher Guide OVI STORE

46 (82) Nokia Ovi Publisher Guide, as of June, 2010

NOTE:

- You must specify at least one device as “Fully Tested” per platform. Otherwise is will fail the QA review process.

- The device list includes devices that are not yet supported by the Ovi Store. By selecting these devices as

compatible, you choose to distribute your content to these devices in the future when they become available. An email

will sent once new devices are supported by Ovi Store

- The latest list of Nokia devices supported by Ovi Store is available here:

http://www.forum.nokia.com/devices/matrix_oviStore_1.html

You can assess your file and choose its compatibility.

• Fully tested: You have executed full test cases with this file to this configuration.

• Briefly tested: The file's main functionality has been briefly tested with this configuration.

• Assumed to work: You assume that platform compatibility will guarantee that this file works with the

configuration.

• Might work: The file has not been tested, but you assume that it might work with the configuration.

• Not compatible: The file should not work with the configuration. Do not even try.

• Not known: Shown only when a new operator, terminal or language is added to the system and the

compatibility is not defined yet.

3.8.2 Choosing country compatibility for distribution

To choose the distribution compatibility for a country or countries:

Page 47: Publisher Guide OVI STORE

47 (82) Nokia Ovi Publisher Guide, as of June, 2010

Click the “Can be distributed in any country and any operator” check box to choose all countries.

OR

• Click the Countries tab.

• Click the relevant region/country.

Regions and countries are viewed in a tree structure, which can be expanded by clicking the plus sign (+).

• Check the on the check box for the region or specific country you wish to distribute to.

Note: While operators are currently specified under each country, operator-specific distribution is not supported by the

Ovi Store. Content will not be available at all in that country, if operator specific distribution is selected. To make the

content available in the country of a specific operator - select the country.

3.8.3 Choosing language compatibility for distribution

To choose your content distribution compatibility for a country or countries:

Click the “Works for all languages” check box to choose all languages.

OR

• Click the Languages tab.

• Roll your mouse pointer along the proposed compatibility bar of the language base to which you would like to

distribute. The bar information changes and you can choose the correct compatibility.

Page 48: Publisher Guide OVI STORE

48 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Select the Save button.

3.9 Submitting content to a quality assurance check

Before a content item can be published, it must be submitted to a quality assurance (QA) for review. Once you have

added the distribution information you can check submit the file to QA.

• Click the File tab.

• Make any final changes to the general metadata if necessary.

• Click Submit to QA.

You will receive a confirming notification that the file has been submitted to QA..

Page 49: Publisher Guide OVI STORE

49 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Adding additional files.

A content item may have several content files associated with it. Each content file should serve a specific distribution.

To expand the distribution of an existing content file – go to the existing content file and add distribution (i.e., devices,

countries or languages). You may also copy and paste an existing distribution of an exiting file by clicking on the “Load

Distribution” link. This will pull up the existing distribution. You will need to modify the distribution so that the files do not

overlap.

To update the actual file (binary) of a content file – go to the existing content file and replace the existing file.

To create a version that serves a different distribution all together – create a new content file.

4. TIPS: DISTRIBUTING GLOBAL CONTENT LOCALLY

4.1 Increasing discoverability of content in Ovi Store

If your content has global appeal and you wish to target territories that are language sensitive – you can make it easier

for end users to find your content by following these tips:

• Transliterate your content display name by changing the letters of the name into the corresponding characters

of the local language

• Localize the content description

• Translate your application interface into that language.

• Add content type information (e.g.: ringtone, theme, game etc) to your content description.

• Add the word “free” to your content description (but only if your content is indeed free!).

The translations of your metadata (display name and description) will appear to end users who have

chosen that matching language in their Nokia device settings (or in their device browser in the case of the

xHTML version of Ovi Store).

Page 50: Publisher Guide OVI STORE

50 (82) Nokia Ovi Publisher Guide, as of June, 2010

4.2 Increasing downloads of localized content

For applications that are audience (country and/or language) sensitive, translate the application itself so that end users

of the specific languages will choose to use it.

After translating the application, upload the different associated content files to the content item and target each

translated version to the appropriate distribution.

5. SECURITY

Restricted time URL

All paid content is automatically assigned with a 6 hour time restricted URL. This means that once a consumer

purchases a content item from Ovi Store, the URL to access the download of that content item will only work for the

next 6 hours. Free content is not assigned with a restricted time URL and can be downloaded as often as a consumer

wants.

Page 51: Publisher Guide OVI STORE

51 (82) Nokia Ovi Publisher Guide, as of June, 2010

6. QUALITY ASSURANCE (QA) PROCESS

All content items submitted for publishing go through a quality assurance process. The main purpose of the the QA

review is to ensure consumers receive quality content and application experiences through Ovi Store. We also strive to

achieve fast publishing turnaround for developers. The best way to ensure your content is approved quickly is to test it

thoroughly on all target devices before submitting it to Ovi Store.

Nokia’s QA process consists of the performance of a number of tests as well as a review of legal and content

appropriateness on all items submitted by developers.

NOTE: Testing does not cover every aspect of the content experience or application functionalities, nor does it cover

all possible phone, operator and language combinations. Rather, we focus on the verification of basic or core

functionality. It is the responsibility of the content publisher to fully test, validate and sign their application content prior

to submission to the Ovi Store. Do not expect Ovi consumers and users to test your content for you. If you do, they

may not buy from you again!

As you prepare a file to be published, its QA status will pass through several states. Each state tells you where the file

is in the process and what, if anything, you need to do next to make sure the file is successfully published. The QA

states are:

• NOT SUBMITTED TO QA - A file has not yet been submitted to QA. The desired publisher action is to submit

a file to QA.

• PENDING - The file has been submitted to QA but is still in the queue for testing or in the QA process

• IN PROGRESS - The QA review process is currently taking place.

• FAILED - The file has undergone testing and was found lacking in functionality or compatibility. In the file view,

failed link, you will be able to see reason the file failed QA.

• PASSED - The file has undergone testing and was found to have good functionality and compatibility. The file

will be published to Ovi Store.

After the quality assurance process is complete you will receive an email stating the status of the item in the system. If

the QA fails, the reason and related test case will be provided by email.

6.1 Purpose of Testing

Nokia tests content prior to publishing to ensure consumers experience the same level of high quality across all

content types in the Ovi Store. While it is expected that all publishers will thoroughly test their content and applications

on all target devices before submittal, if Nokia’s QA test process identifies any problematic content, the publisher of

that content will be notified with a summary of the test failure results. It is then the publisher’s responsibility to either

Page 52: Publisher Guide OVI STORE

52 (82) Nokia Ovi Publisher Guide, as of June, 2010

correct the problem or change their target device or distribution selection.

6.2 Testing criteria

When you submit content for testing during the QA process there are factors that must be taken into account before

submission. The publisher must check that content meets these criteria before submission.

Generic entry criteria for testing

• Publishers must complete the content submission form and lock the file

• Device distribution must have at least one specific device selected with a proposed compatibility status of

FULLY TESTED per platform. You may also select to distribute in any country.

• Localization or language should be stated if applicable to ensure the right content is targeted to the right

market. You may select to distribute content without specifying target languages by selecting Works for all

languages.

• Only Nokia billing is accepted. If the content contains any other external billing solution it will be rejected.

• For signed content items, such as Symbian signed or Java Verified signed, channel specific metadata

information must be entered for the "End date for published content" field. The date entered should be no later

than the expiration date of the certificate.

• Tip for identifying the end date:

Java ME applications:

1. Open the JAD file with a text editor (e.g. notepad)

2. Copy the contents of the “MIDlet-Certificate-1-1:” field (text starting from the colon and ending to the

carriage return) and paste it to an empty text file.

3. Save the text file

4. Change the file extension to .cer

5. Open the file. The validity is presented in the “Valid from” field

SIS files (you can use the Signsis utility which is available with the Symbian development tools).

1. On command line the following is executed: "Signsis -op sis_file_name.sis"

2. The outcome has usually multiple certificates, the validity period here would be the first listed certificate with

the fields.

For example: Validity

Not Before: May 27 00:00:00 2008 GMT

Not After : May 27 23:59:59 2018 GMT

• Content that includes links to external sites will be rejected by QA.

Entry criteria for testing Symbian or Java applications

• Symbian application submissions (of the .sis and .sisx file type) must be pre-tested and must fulfill the Symbian

Signed Criteria, which is available at: www.symbiansigned.com.

Page 53: Publisher Guide OVI STORE

53 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Java application submissions must be pre-tested and signed.

Services like Java Verified can be used to verify applications work on Nokia devices. Visit

http://www.javaverified.com/ for more information on the Java Verified service. It is not mandatory to use Java

Verified. VeriSign and Thawte are accepted for signing Java applications. Note: VeriSign signed MIDlets

cannot be installed to Series 40 5th Edition, Feature Pack 1 devices.

• Java and Symbian applications must be signed appropriately and no application certificate error message will

be allowed for content or applications on Ovi Store. For best practices on how to sign applications go to the

Forum Nokia discussion boards at http://discussion.forum.nokia.com/forum/forumdisplay.php?f=124

• There must be “Help” and “About” available somewhere inside the application where consumer-users can find

more information about the application that they have just installed.

• The application language use must be consistent and appropriate throughout the user experience.

All applications submitted to the Ovi Store must be able to provide proof that Symbian Signed and Java Verified

requirements are met if requested. For more information, see http://forum.nokia.com/main/0,6566,22,00.html.

Nokia may require third party testing for applications. If the QA team receives content that frequently fails, it is the

publisher’s responsibility to submit information to Nokia that the content works. Third party testing may be required

as proof.

Entry criteria for Maemo application testing

See detailed Maemo Ovi Store entry requirements: http://www.forum.nokia.com/Distribute/Packaging_and_signing.xhtml

Entry criteria for Flash Lite application testing

• SIS or WGZ files for supported S60 devices

• SIS files must be properly signed through Symbian Signed Express signed or Certified Signed

• NFL files for supported Series 40 devices

• NFL files do not have to be signed

• Flash files (SWF) are not accepted. All Flash applications must be packaged as either a WGZ, NFL file or an

SIS Symbian Signed Express signed or Certified Signed.

• Flash files (SWF) packaged as SIS, NFL or WGZ files can not be static SWF files intended to be used by

consumers as animated wallpapers or screensavers. SIS, NFL or WGZ files found to contain these types of

SWF files will be rejected by QA.

• Installing a SIS file to an S60 device must not install or prompt to install the Adobe Flash or Flash Lite player.

• SIS files that are created using the Adobe Mobile Packager Tool will not be accepted and will be rejected

during the QA process. Forum Nokia offers a free web based Flash packaging service:

http://www.forum.nokia.com/Resources_and_Information/Explore/Web_Technologies/Flash_Lite

• Flash files must be published as versions 1.1, 2.0, 2.1 3.0 or 3.1.

• For information on device specification, please refer to http://www.forum.nokia.com/devices/matrix_all_1.html

and select your version of Flash for a list of applicable devices.

Page 54: Publisher Guide OVI STORE

54 (82) Nokia Ovi Publisher Guide, as of June, 2010

• Note: ensure that the version of Flash Lite you’re publishing your application to is compatible with the version

of Flash Lite that is available on the supported device. For example, if your application is published as Flash

Lite 3.0, and then only select those devices that support the Flash Lite 3.0 player. If you select a device with an

older player (Flash Lite 2.0 for example), the application will not run.

Entry criteria for Wallpaper/Graphic testing

• File type is PNG, GIF or JPEG

• Image ratio: identical to the target device screen ratio.

• Bit depth must be between 8 and 24

Entry criteria for audio testing

• Music content (ringtones etc):

• Bit rate must be a minimum of 128 kbps

• Maximum file size is 35MB

• Audio sample rate must be a minimum of 44 kHz

• Audio content with little or no music (primarily spoken word assets, podcasts, audio books etc.)

• Bit rate must be at minimum 16kbps

• Audio sample rate must be at minimum 24 kHz

• Maximum file size for audio files is 35MB

• Note: Full track music will NOT be accepted to Ovi Store.

Entry criteria for Games on touch devices

Games on touch devices must:

• Be touch enabled.

• Utilizes the full screen and be fully playable without the device's generic virtual d-pad.

• Ensure that the virtual d-pad is switched off by default.

6.3 Submission process

The following provides information about submitting content for QA.

Resubmission process

If a previously submitted content item fails the QA process or if the publisher needs to make changes, the publisher

may unlock the content item, edit it and relock to resubmit to QA.

Content server failure policy

Page 55: Publisher Guide OVI STORE

55 (82) Nokia Ovi Publisher Guide, as of June, 2010

If the content or application makes http calls to an external service--for example, a content web server--it is the

publisher’s responsibility to ensure that the external server is ready and functioning to allow the publishing QA team to

perform the necessary testing. Submissions will fail testing if the QA team is unable to complete testing of core

functionality including access to external services.

Withdrawing submitted content

Content can only be withdrawn if the QA team is not already testing it. In other words, if the status of the content item is

“pending” then a content item can be unlocked to withdraw it from the QA. If any other status is shown, contact Ovi

Customer Care to find out if the content item has already began testing.

6.4 Checking a content item’s QA status

Once content has been submitted to QA, you can check the QA status of a content item or of individual files. To check

the status of a content item, open the Content Item tab.

6.5 Checking an individual file’s QA status

Scroll down the Content Item tab to check the status of an individual file.

If you want more detailed information about a file’s QA status, click Details of file to open the File tab.

Page 56: Publisher Guide OVI STORE

56 (82) Nokia Ovi Publisher Guide, as of June, 2010

You can get more details about your file by clicking on the Pending, in progress, Passed or Failed boxes. The status of

the item is also represented by a colored status bar.

Page 57: Publisher Guide OVI STORE

57 (82) Nokia Ovi Publisher Guide, as of June, 2010

The QA status bar shows an overview of the file. Table 3 lists and describes the colors representing the different

statuses of a content item or file that is submitted to QA.

Table 3 Color Status description Status bar

Green Passed

Red Failed

Orange Pending

Blue In progress

Green border QA complete: Does not mean that file

passed the QA, just that the QA was

completed

Red border QA failed to complete the process

7. EDITING CONTENT

You can edit content at any time and during any content status.

Content item and content file/s can be edited independently of one another.

Editing content that is currently in the QA process – You may edit an item or file that is undergoing the QA review

process. This will however remove the item or file from the QA review process. After making the changes resubmit the

item or file to QA. This will restart the QA review process from the beginning. If your item or file is already published,

the published revision of the item or file will remain published until the edited revision is QA passed after which it will

replace the previous published revision in the store.

• In the Content tab click Content Items.

• Click the content item you want to edit. The Content Item tab opens.

Page 58: Publisher Guide OVI STORE

58 (82) Nokia Ovi Publisher Guide, as of June, 2010

7.1 Editing the content item

• Click the on Edit item button.

• Select the field you want to edit and click on the Edit link.

• Submit the changes to QA so that the QA review can start.

Page 59: Publisher Guide OVI STORE

59 (82) Nokia Ovi Publisher Guide, as of June, 2010

7.2 Editing a file

To edit an existing file, go to the content files tab and click Edit file on the relevant file:

• Click View metadata.

• Click Edit to edit the file information.

• When your changes are complete, click ’Submit changes to QA’ for the QA review to start

Page 60: Publisher Guide OVI STORE

60 (82) Nokia Ovi Publisher Guide, as of June, 2010

8. UNPUBLISHING CONTENT ALREADY PUBLISHED IN OVI STORE.

Publishers may unpublished content published in Ovi Store at their discretion.

Publishers may unpublish a complete content – this action will also unpublish all the associated content files, or a

publisher can select to unpublish only a specific content file, Unpublishing will prevent the chosen content from being

available in Ovi Store for consumers to download. The unpublished content will remain available in the publisher

interface where the publisher can select to republish the content by submitting it again to QA.

Nokia will unpublish the content item and or files within 1-2 business days of the unpublihsing request. When

unpublished your content state will be changed to unpublished.

Unpublishing a content item:

• Go to the content item page, click on the “Unpublished” button at the bottom of the page.

• After confirming you want to unpublish your file you will receive a notification that your request was received

and the file will be moved to “Pending unpublishing” state.

Page 61: Publisher Guide OVI STORE

61 (82) Nokia Ovi Publisher Guide, as of June, 2010

Unpublishing a content file

• Go to the content files tab, select the content file you wish to unpublish.

• Click on the “Unpublish” button at the bottom of the content file page.

• After confirming you want to unpublish your file you will receive a notification that your request was received

and the file will be moved to “Pending unpublishing” state.

Page 62: Publisher Guide OVI STORE

62 (82) Nokia Ovi Publisher Guide, as of June, 2010

Page 63: Publisher Guide OVI STORE

63 (82) Nokia Ovi Publisher Guide, as of June, 2010

9. PROMOTING CONTENT ON OVI STORE – SPOTLIGHT PROMOTION

In addition to the standard graphical and text-based promotion in Ovi Store, Nokia also offers

publishers the option to submit additional graphical and metadata assets (see below) that Nokia

can use to help elevate the publisher’s Brand and potentially drive additional downloads.

Each Spotlight placement enables a publisher to gain additional promotional push within a slot found in categories

across all Ovi Store platforms; Web, Mobile Web, and Mobile Client. Spotlights can significantly enhance content

visibility and download rates in Ovi Store. Spotlight placement is located at the top of each category area and provides

a larger thumbnail image and an additional line of text below the content item name.

Placement 1: Content Areas – appear in Device Client and XHTML experiences (5 Content Areas)

• Spotlights in 4 content areas:

• Applications

• Games

• Personalize

• Audio & Video

Page 64: Publisher Guide OVI STORE

64 (82) Nokia Ovi Publisher Guide, as of June, 2010

Placement 2: Device Client – Categories (same for XHTML)

Spotlights are available in these

categories shown at the right. You can

find categories on Ovi Store by selecting

the soft key Option under an active

Content Area and then select

“Categories” to browse

Within Games- categories include:

Action, Adventure, Arcade, Card &

Casino, Puzzle, Sports, Strategy, Trivia,

Word.

Within applications: Business, City

Guides/Maps, Entertainment, Music,

News & Info. Photo & Video, Reference,

Social Networks, Sports, Utilities.

Within Audio & Video: Music, Movies,

Podcasts.

Page 65: Publisher Guide OVI STORE

65 (82) Nokia Ovi Publisher Guide, as of June, 2010

Spotlight shown in Application > Top Free Category

To take advantage of this promotional opportunity, publishers should ensure content is available for Nokia to select –

publishers should be sure to add the metadata shown in the diagram below to the <content title>. The Ovi Store team

will monitor your content’s performance for the duration of your Spotlight run.

NOTE: Content will be re-submitted through the QA and Moderation process after metadata is added prior to Spotlight

promotion.

The screenshot below highlights an area on Ovi Publish where publishers may upload images and copy for spotlights

promotion on device and on desktop. Please ensure all files are completed including those marked optional.

10. USER ACCOUNTS AND ROLES

All companies wishing to sell or distribute content on Ovi store must first register at publish.ovi.com to become a

publisher. Once the company is verified and contract agreements are in place, new users can be added for that

company. A role is assigned to each user when creating an account.

Page 66: Publisher Guide OVI STORE

66 (82) Nokia Ovi Publisher Guide, as of June, 2010

10.1 Roles

When a publisher registers for the first time the first user created is assigned a cp_manager role. User roles determine

their access rights. The roles available include:

cp_manager – administrator access

• Can manage users

• Can edit publisher company information

• Can see agreements for that publisher company

• Can see all content items of any user in the company

• Can upload and edit all content items of any user in the company

• Can view the Ovi Reports of the company

cp_developer

• Can see all content items of any user in the company

• Can upload and edit all content items of any user in the company

cp_developer_limited

• Can see only that user’s content items

• Can upload and edit only that user’s content items

All roles are only assigned within a specific company.

10.2 Add users

Anyone who is a cp_manager can add new users for their company. A cp_manager can create a user with a

cp_manager role.

10.3 Company information

Company information must be kept up to date. Anyone who is a cp_manager can edit company details.

11. FINANCIAL RELATED ISSUES

For all financial related information, refer to the Ovi Store publisher Terms and Conditions at publish.ovi.com or at

https://publish.ovi.com/ndas/show_accepted_nda

For Ovi Store reporting information, see the Reporting Guide within the Ovi Publish support section. The Reporting

Guide explains: Calculations for revenue projection and Relationship between Downloads, Purchases and Projected

Revenue.

Page 67: Publisher Guide OVI STORE

67 (82) Nokia Ovi Publisher Guide, as of June, 2010

12. METADATA DETAILS

Metadata

name

Description Limitations/Notes Variability

Display name Mandatory.

The name of the content item shown to

end users.

2-30 characters,

truncated in some

views.

Lang

Description Mandatory.

Description of the content item shown

to end users.

Max. 500 characters.

2- 500 characters

One per language

Lang

Category Mandatory.

Users will see the name of category

you have chosen for your content

underneath your content item’s name in

the Ovi Store user interface.

The categories shown

here reflect the Store's

planned re-

categorization. Old

categories will be

displayed in Ovi Store

until a future release.

For example: the new

"Books" category

selection will continue to

appear under

"Entertainment"

category until the

version of store

supporting this re-

categorization is

released.

None (this

means that an

item is in same

category

independent of

language.

Category

names are

localized

elsewhere.)

Keywords Mandatory.

Keywords are matched to users'

searches and help return accurate

search results.

100 characters None

Page 68: Publisher Guide OVI STORE

68 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Mood Tags Optional.

Mood tags best describe the overall

mood of your application or content.

Will be used to surface relevant content

to end-users in and across categories

Selection of up to 3

tags.

None

Global Price

point

Mandatory.

The price point selected represents the

approximate end user price.

Actual end user price is determined by

Nokia in accordance with operator

and currency mapping (See the Billing

Matrix for approximate end user

prices across markets).

Only one option can be

selected.

None

Preferred

billing method

Mandatory.

The selected preference for billing

method will be applied in most cases,

but if your stated preference is NOT

possible, the system will default to

an allowed billing method that will be

presented to the end user. For

example, some operators may not

allow credit card billing in which case

operator

Billing will be applied.

Only Two values; Credit

Card & Operator Billing

or Credit Card only.

Default is ‘Credit Card &

Operator Billing’.

None

DRM OMA

1.0 (Forward

Lock)

Mandatory

Select No or Yes

If Yes, your content file will be

automatically wrapped in an OMA

DRM1.0 Forward Lock wrapper. If No,

no Forward Lock will be applied.

Default is No.

more info:

http://en.wikipedia.org/wiki/OMA_DRM

No or Yes WRT, Widgets

are not

supported. Java

applications and

*.NFL files for

S40 devices are

not supported.

Maemo N900 is

not supported.

Page 69: Publisher Guide OVI STORE

69 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Start date for

published

content

Optional.

Availability date after which the content

item may be visible in Ovi Store.

Country specific exceptions are

possible.

None

End date for

published

content.

Mandatory for signed content.

Date after which the content item may

NOT be visible in Ovi store. Date

entered should be no later than the

expiration date of the certificate.

Country specific exceptions are

possible.

None

Support email

address

Mandatory.

The publisher support email that will be

used by consumers to provide direct

feedback to you on your app.

Valid email address None

Support

website

Mandatory.

The publisher support URL that will be

used by consumers to find out more

about your app.

Valid http link None

Additional

help/support

Optional.

Optional help content file for Nokia

Care. This file is NOT shown to end

users.

Any file None

Episode# Optional.

The episode # from the original show (if

applicable).

1-4 numbers. Audio and

Video specific

Show title Optional.

The title of the original show.

2-30 alphanumerical

characters.

Audio and

Video specific

Producer/

Creator

Optional.

Producer or Creator of the original

show.

2-30 Audio and

Video specific

Page 70: Publisher Guide OVI STORE

70 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Creation date Optional.

Creation date of the original content

(not the upload date).

DD/MM/YY Audio and

Video specific

Track Title Mandatory

Ringtone title

2-30 alphanumerical

characters.

Ringtone

Specific

Artist Name Mandatory.

Name of performing artist.

2-30 alphanumerical

characters.

Ringtone

Specific

Icon -

256x256

Mandatory.

This icon / product logo is shown when

the end-user navigates through the

store via the Ovi Store desktop

experience. This image is used to

represent your brand product.

The icon will be automatically scaled

down to other resolutions.

Size: Min 256 x 256,

Max 2000 x 2000.

Image must be square

Format: JPG, PNG

None

Icon - 96 X 96 Optional (Automatically generated and

scaled down from the 256x256 Icon).

This icon / product logo is shown when

the end-user navigates through the

store on Nokia touch screen devices.

You may upload a

96x96 specific icon.

Size: 96x96. Image

must be square

Format: JPG, PNG

None

Page 71: Publisher Guide OVI STORE

71 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Icon - 85x85 Optional (Automatically generated and

scaled down from the 256x256 Icon)

This icon / product logo is shown when

the end-user navigates through the

store on QVGA resolution Nokia

devices.

You may upload an

85x85 specific icon.

Size: 85x 85. Image

must be square

Format: JPG, PNG

None

Icon - 46x46 Optional (Automatically generated and

scaled down from the 256x256 Icon)

This icon / product logo is shown when

the end-user navigates through the

store on the Nokia mobile XHTML

experience.

This icon was automatically generated

and scaled down from the 256x256

Icon.

You may upload a

46x46 specific icon.

Size: 46x46. Image

must be square

Format: JPG, PNG

None

Page 72: Publisher Guide OVI STORE

72 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Primary

screen shot

256x256

Mandatory.

This screen shot image as shown

below, appears as the first image in the

content item page on the Ovi Store

desktop experience.

The screen shot should depict the user

experience of your game or application.

The screen shot will be scaled down to

other resolutions.

Size: Min 256x256, Max

2000x2000. Image must

be square.

Format: JPG, PNG

None

Primary

Screen shot

192x192

Optional (Automatically generated and

scaled down from the 256x256 Icon).

This screen shot image as shown

below, appears as the first image in the

content item page on Nokia touch

screen devices.

The screen shot should depict the user

experience of your game or application.

You may upload a

192x192 specific icon.

Size: 192x192. Image

must be square

Format: JPG, PNG

None

Page 73: Publisher Guide OVI STORE

73 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Primary

Screen shot

144x144

Optional (Automatically generated and

scaled down from the 256x256 Primary

Screen shot).

This screen shot image as shown

below, appears as the first image in the

content item page on Nokia touch

screen devices.

The screen shot should depict the user

experience of your game or application.

You may to upload a

144x144 specific icon.

Size: 144x144. Image

must be square

Format: JPG, PNG

None

Primary

screen shot

96x96

Optional (Automatically generated and

scaled down from the 256x256 Primary

Screen shot).

This screen shot image as shown

below, appears as the first image in the

content item page, on QVGA resolution

Nokia devices.

The screen shot should depict the user

experience

of your game or application

.

You may also choose to

upload a 96x96 specific

icon.

Size: 96x96. Image

must be square

Format: JPG, PNG

None

Page 74: Publisher Guide OVI STORE

74 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Primary

screen shot

66x66

Optional (Automatically generated and

scaled down from the 256x256 Primary

Screen shot).

This screen shot image as shown

below, appears as the first image in the

content item page on the Nokia mobile

XHTML experience.

The screen shot should depict the user

experience of your game or application.

You may upload a

66x66 specific icon.

Size: 66x66. Image

must be square

Format: JPG, PNG

None

Primary

screen shot

29x29

Optional (Automatically generated and

scaled down from the 256x256 Primary

Screen shot).

This screen shot image as shown

below, appears as the first image in the

content item page on the Nokia mobile

XHTML experience.

The screen shot should depict the user

experience of your game or application.

29x29 pixels None

Page 75: Publisher Guide OVI STORE

75 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Secondary

screen shot

256x256

This screen shot image as shown

below, appears as the second image in

the content item page on the Ovi Store

desktop experience.

Screen shot should depict the user

experience of your game or application.

The screen shot will be scaled down to

other resolutions.

Size: Min 256x256, Max

2000x2000. Image must

be square.

Format: JPG, PNG

None

Secondary

Screen shot

192x192

Optional (Automatically generated and

scaled down from the 256x256

Secondary Screen shot).

This screen shot image as shown

below, appears as the second image in

the content item page on Nokia touch

screen devices.

The screen shot should depict the user

experience of your game or application.

You may upload a

192x192 specific icon.

Size: <size>. Image

must be square.

Format: JPG, PNG

None

Page 76: Publisher Guide OVI STORE

76 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Secondary

Screen shot

144x144

Optional (Automatically generated and

scaled down from the 256x256

Secondary Screen shot).

This screen shot image as shown

below, appears as the second image in

the content item page on Nokia touch

screen devices.

The screen shot should depict the user

experience of your game or application.

You may upload a

144x144 specific image.

Size: 66x66. Image

must be square

Format: JPG, PNG

None

Secondary

Screen shot

96x96

Optional (Automatically generated and

scaled down from the 256x256

Secondary Screen shot).

This screen shot image as shown

below, appears as the second image in

the content item page on QVGA

resolution Nokia devices.

The screen shot should depict the user

experience of your game or application.

You may upload a

96x96 specific icon.

Size: 96x96. Image

must be square

Format: JPG, PNG

None

Page 77: Publisher Guide OVI STORE

77 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Secondary

Screen shot

66x66

Optional (Automatically generated and

scaled down from the 256x256

Secondary Screen shot).

This screen shot image as shown

below, appears as the second image in

the content item page on Nokia mobile

XHTML experience.

The screen shot should depict the user

experience of your game or application.

You may upload a

66x66 specific icon.

Size: 66x66. Image

must be square

Format: JPG, PNG

None

Secondary

Screen shot

29x29

Optional (Automatically generated and

scaled down from the 256x256

Secondary Screen shot).

This screen shot image as shown

below, appears as the second image in

the content item page on Nokia mobile

XHTML experience.

The screen shot should depict the user

experience of your game or application.

29x29 pixels None

Page 78: Publisher Guide OVI STORE

78 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Tertiary

screen shot

256x256

Optional.

This screen shot image as shown

below, appears as the third image in

the content item page on the Ovi Store

desktop experience.

Screen shot should depict the user

experience of your game or application.

The screen shot will be scaled down to

other resolutions.

Size: Min 256x256, Max

2000x2000. Image must

be square.

Format: JPG, PNG

None

Tertiary

Screen shot

192x192

Optional (Automatically generated and

scaled down from the 256x256 Tertiary

Screen shot).

This screen shot image as shown

below, appears as the third image in

the content item page on Nokia touch

screen devices.

The screen shot should depict the user

experience of your game or application.

.

You may upload a

192x192 specific image.

Size: 192x192 Image

must be square

Format: JPG, PNG

None

Page 79: Publisher Guide OVI STORE

79 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Tertiary

Screen shot

144x144

Optional (Automatically generated and

scaled down from the 256x256 Tertiary

Screen shot).

This screen shot image as shown

below, appears as the third image in

the content item page on Nokia touch

screen devices.

The screen shot should depict the user

experience of your game or application.

You may also choose to

upload a 144x144

specific icon.

Size: 144x144. Image

must be square

Format: JPG, PNG

None

Tertiary

Screen shot

96x96

Optional (Automatically generated and

scaled down from the 256x256 Tertiary

Screen shot).

This screen shot image as shown

below, appears as the third image in

the content item page on QVGA

resolution Nokia devices.

The screen shot should depict the user

experience of your game or application.

96x96 pixels None

Page 80: Publisher Guide OVI STORE

80 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Tertiary

Screen shot

66x66

Optional (Automatically generated and

scaled down from the 256x256 Tertiary

Screen shot).

66x66 image shown in the content item

details page and is used in thumbnail in

Nokia’s high resolution mobile devices.

You may upload a

66x66

Specific icon.

Size: 66x66. Image

must be square

Format: JPG, PNG

None

Tertiary

Screen shot

29x29

Optional (Automatically generated and

scaled down from the 256x256 Tertiary

Screen shot).

This screen shot image as shown

below, appears as the third image in

the content item page on Nokia mobile

XHTML experience.

The screen shot should depict the user

experience of your game or application.

29x29 pixels None

Spotlight

(mobile)

Promotional

text

Optional.

Promotional teaser text shown in

mobile spotlights.

2-23 characters. Language

Marketing &

Spotlight

(mobile)

Promotional

text

Optional.

Promotional teaser text shown in

mobile spotlights. May also be used by

Nokia in marketing campaigns.

2-50 characters. Language

Page 81: Publisher Guide OVI STORE

81 (82) Nokia Ovi Publisher Guide, as of June, 2010

Metadata

name

Description Limitations/Notes Variability

Spotlight

(desktop)

promotional

banner

967x277

Optional.

Spotlight is a content promotion ad slot,

presented in the Ovi Store desktop

experience, which can be used to link

directly to a content item.

This ad is visible for logged in users of

Ovi Store desktop. .

Size: 967x277

Format: PNG, JPG

None

Spotlight

(mobile)

promotional

banner

111x111

Optional.

This Spotlight promotional ad slot is

presented to users of the Ovi Store

mobile experience, and can be used to

link directly to a content item.

Size: 111x111

Format: PNG, JPG

None

Spotlight

(mobile)

promotional

banner 74x74

Optional.

This Spotlight promotional ad slot is

presented to users of the Ovi Store

mobile experience and can be used to

link directly to a content item.

Size: 74x74

Format: PNG, JPG

None

Page 82: Publisher Guide OVI STORE

82 (82) Nokia Ovi Publisher Guide, as of June, 2010

13. GLOSSARY

Content item Represents the main entity that is published and includes the

metadata and files for different devices. For example, Nokia’s

Maps application.

Content type Describes what kind of digital media the content item is. For

example, Java application, audio file or theme.

CP Content Provider (Publisher)

Device The physical entity where the content item can be viewed. For

example, Nokia S60 phones.

Distribution The devices, countries and languages to which the file is

distributed. For example, Nokia N95 version for Europe only.

File The actual content file plus related information for a selected

distribution. For example, xxx.SIS, xxx.JAR.

Forum Nokia Nokia’s developer community and website where publishers can

get technical information about devices, support, resources, and

discuss ideas with other content creators.

http://forum.nokia.com

Metadata Descriptive text or graphics included in content item or file. For

example, name, description, icon.

Ovi Store The Nokia channel where a content item is published.

Ovi Store Publisher

Platform

The tool used to publish a content item to Ovi Store.