Publications

Nirjar, Abhishek, Entrepreneurship Development, Word Press, Lucknow, 2011, ISBN : 978-93-

80257-07-5.

Pearce II, John A, Richard B Robinson & Amita Mital, Strategic Management - Formulation,

Implementation and Control, 12th edition, Mc Graw Hill, ISBN 13: 978-1-25-900164-2

Chaudhuri, Atanu & Singh, K.N, "Risk assessment of supply chain during new product development:

application in discrete and process manufacturing industries", in Supply Chain Disruptions: Theory

and Practice of Managing Risk, ed. Haresh Gurnani, Anuj Mehrotra and Saibal Ray, Springer -Verlag,

London.

Sudhir Singh Soam, Bharat Bhasker & Bhartendu Nath Mishra, “Improved Prediction of MHC Class I

Binders/Non-Binders Peptides Through Artificial Neural Network Using Variable Learning Rate:

SARS Corona Virus, a Case Study”, in Advances in Experimental Medicine and Biology, 1, Volume

696, Software Tools and Algorithms for Biological Systems, Part 2, Pages 223-229

Devashish Das Gupta, “Connecting with Customers”, Chapter in the book International Business in

the 21st Century, Volume 2 Going Global: Implementing Business Operations, Editor Bruce D. Keillor

& Vijay Kannan, Praeger Publication US

Payal Mehra, Business Communication for Managers, Pearson Education India, 440 PP, ISBN

9788131758656

S.P. Pati & Pankaj Kumar, “Barriers to Creativity: An investigation of its Dimensions in the Indian

Context”. Chapter published in the Edited book on Global Competition and Competitiveness of Indian

Corporates by Shailendra Singh, Macmillan. India, pp190-201

Pradeep Kumar, P Radhakrishna & S Bapi Raju “ Sequence Pattern Mining for Web Logs” in a book

entitled “Pattern Discovery Using Sequence Data Mining: Applications and Studies” edited by

Pradeep Kumar et al. published by IGI Global, USA2011.

Singh S. K., “Infrastructure Issues in South Asia”, In Routledge Handbook of South Asian Economics,

edited by Raghbendra Jha, Routledge Taylor & Francis Group London and New York, 2011, ISBN:

978-0-415-55397-1, pp. 185-197

Lee J. Krajewski, Larry P. Ritzman, Manoj K Malhotra & Samir K Srivastava, Operations

Management: Processes and Supply Chains, Ninth IE Edition, Pearson Education, 2011. ISBN

9788131728840

Arun Jain, Naresh K. Malhotra, Saji K.B. Nair & Satyabhusan Dash, Shaping the Future of

Research in Marketing in Emerging Economies: Looking Ahead. Pearson Education India, 379 pages

Satyabhusan Dash, Saji K.B. Nair, & Ghazal Musarrat, Bibliography of Research in Marketing on

Emerging Market Economies. Pearson Education India, 71Pages

Shailendra Singh, editor Global Competition and Competitiveness of Indian Corporates, Macmillan.

India, pp190-201, ISBN:978-935-059-074-4

Book & Book Chapters

Aithal, Rajesh K., ‘Marketing channel length in rural India: Influence of the external environment and

rural retailer buyer behavior’, International Journal of Retail & Distribution Management, 40(3) 2012

Ali, Jabir, ‘Farmers' Perspectives on Animal Husbandry Information Services in India’, Journal of

Agricultural & Food Information, 12 (3-4), 2011: 329-346 (Taylor & Francis)

Ali, Jabir & Gupta,Kriti Bardhan, ‘Efficiency in agricultural commodity futures markets in India:

Evidence from cointegration and causality tests’, Agricultural Finance Review, 71 (2) : 162-178,

Emerald Group Publishing Limited

Ali, Jabir, ‘Factors Influencing Adoption of Post harvest Practices in Vegetables’, International

Journal of Vegetable Science, 18:2940, 2012 Taylor & Francis Group.

Ali, Jabir, ‘Adoption of mass media information for decision-making among vegetable growers in

Uttar Pradesh’, Indian Journal of Agricultural Economics, 66(2): 241-254

Ali, Jabir, ‘Government initiative for promoting micro-enterprises in rural India: a case of SGSYin

Uttar Pradesh’, Journal of Rural Development, 30(3),2011:321 - 329

Heard, Anna, Awasthi, Maya Kant, Ali, Jabir, Shukla, Neena & Forsberg, Birger C., ‘Predicting

performance in contracting of basic health care to NGOs: experience from large-scale contracting in

Uttar Pradesh, India’, Health Policy and Planning, 26(suppl. 1)2011:i13-i19

Chandrasekhar,Hemalatha & Bhasker, Bharat , ‘Personalized Recommender System Using

Entropy Based Collaborative Filtering Technique’, Journal of Electronic Commerce Research,

12(3)(2011): 214-237

Chandrasekhar,Hemalatha & Bhasker, Bharat , ‘Quickly locating efficient, equitable deals in

automated negotiations under two-sided information uncertainty’, Decision Support Systems 52(1)

Dec 2011 : 157-168

Bhattacharya, Kaushik, ‘Demand and Supply of Currencies of Small Denominations: A Theoretical

Framework’, Journal of Quantitative Economics, 9(2) 2011:123-139

Chakraborty, Madhumita, ‘ The Equity Market around the Ex-Split Date: Evidence from India’,

Vikalpa: The Journal of Decision Makers, 37(1) 2012:57-68

Dixit, Alok,Yadav, Surendra S., & Jain, P. K., ‘Testing Lower Boundary Condition for the S&PCNX

Nifty Index Options Using Futures Prices: Evidences from the Indian Options Market’.Vikalpa: The

Journal of Decision Makers , 36 (1)2011:15-31

Dixit, Alok, Yadav, Surendra S., & Jain, P. K. , ‘Pricing of Options in Indian Derivatives Market: A

Survey of Trading Member Organisations’, South Asian Journal of Management, 17 (4) (2010): 105-

132.

Dwivedi, Neeraj & Singh, Arvinder, ‘Piramal Diagnostics’, Asian Case Research Journal, 15 (1)

(2011) : 97-121 . World Scientific Publishing.

Papers

D. Tripati Rao & Mahale,Krishna, ‘Growth in Exports of Services of India: Exogenous Human Capital,

Labour Market Infirmities and Complementing Foreign Capital’, Transnational Corporation Review,

3(3)(September 2011, 1-11), edited by Ottawa United Learning Academy, published by Denfar

Transnational Development, Canada, Doi: 10.5148/tncr.2011.1130, ISSN 1918-6444 (Print), ISSN

1925-2099 (Online)

D. Tripati Rao & Agrawal, Ram Kishan, ‘Impact of Monetary Policy Impulses in anEvolving Debt

Market in India’, Economics, Management, and Financial Markets, A Special Issue on Emerging

Economies, 6(1), pp. 359-388

D. Tripati Rao & Gosh, Prodipta, ‘Measurement and Quantification of Operational Risk - An

application of covariate VAR’, Metamorphosis: A Journal of Management Research, 10(2), 2011: 29-

42

Garg, Gaurav & Shalabh, ‘Simultaneous predictions under exact restrictions in ultrastructural

model’, Journal of Statistical Research, 45(2) 2011: 139-154

Shalabh, Garg,Gaurav & Misra,Neeraj, ‘Estimation of Regression Coefficients in a Restricted

Measurement Error Model Using Instrumental Variables’, Communications in Statistics Theory and

Methods, 40: 36143629, 2011

Jain, Arun K., ‘Engage, Enable Expand, Experiment, Exploit: Talent Management for 21st Century

Organizations’, NHRD NETWORK JOURNAL, 4(3)(July-Sep 2011): 38-44

Kumar, Niraj, Kapoor,Sanjeev & Jayalakshmi, ‘ Why Are We Not Numero Uno?’, Journal of Case

Research, 11(1) 2011:23-41

Aeron, Harsha, Kumar Ashwani & Janakiraman, M., ‘Data Mining Framework for Customer Lifetime

Value Based Segmentation’, Journal of Database Marketing & Customer Strategy Management, 19,

(6 February 2012):17-30

Mishra, Sanjay Kumar & Kumar, Manoj, ‘How mutual fund investors’ objective and subjective

knowledge impacts their information search and processing behaviour’, Journal of Financial Services

Marketing, 16 (26 May 2011): 27-41

Mishra, Sanjay Kumar & Kumar, Manoj, ‘How Product Importance Perception, Need for Cognition

and Enduring Involvement Influence Investors’ Knowledge of Investment Products?’, Journal of

Modern Accounting and Auditing, 7(9)Sept 2011: 920-933

Pati, Surya Prakash & Kumar,Pankaj , ‘Human resource practices as engagement driver: an

empirical investigation in Indian software development firms’, International Journal of Indian Culture

& Business Management, 4(5) 2011:473-790

Kumra,Rajeev, Agndal, Henrik & Nilsson, Ulf, ‘Open book practices in buyer-supplier relationships in

India’, Journal of Business & Industrial Marketing, 27 (3):196 - 210

Joshi,Kedar & Kumar,Sushil, ‘Decision-Making Trial and Evaluation Laboratory a tool for cognition

mapping’, Udyog Pragati, 35 (3):44-53

Joshi,Kedar & Kumar,Sushil, ‘Matchmaking using Fuzzy Analytical Hierarchy Process,

Compatibility Measure and Stable Matching for Online Matrimony in India’,Journal of Multi-Criteria.

Decision. Analysis, 19,2012:57-66

Mishra,Rajhans & Kumar, Pradeep, ‘Clustering web logs using similarity upper approximation with

different similarity measures’, Procedia Engineering (ISSN: 1877-7058, ELSEVIER).

Maity, Moutusy, Maxwell, Hsu & Lou, Pelton, ‘Consumers' Online Information Search: Gen Yers'

Finding Needles in the Internet Haystack’, Journal of Marketing Channels, 19(1), 2012: 49-76.

Mehra, Payal, ‘Communicating in a Crisis and the Role of a Business Leader: The Case of Jet

Airways’, Journal of Case Research Xavier Institute of Management, Bhubaneswar, Orissa,

December 2011.

Dhir, Sanjay & Mital. Amita, ‘Decision-Making for Mergers and Acquisitions: The Role of Agency

Issues and Behavioral Biases’, Strategic Change, 22(1-2),2012: 59-69

Misra, Sangeeta D, ‘Research & Development and Systematic Risk of the Firm: A Study of the Indian

Industries’, Journal of Applied Business and Economics, 12(4)2011:103-121

Mukhopadhyay, A, Mukherjee,A & Mahanti,A, ‘Artificial Immune System for detecting online credit

card frauds’, CSI Communications, 35(9), Dec 2011, ISSN 0970-647X

Das,S & Mukhopadhyay A., ‘Security and Privacy Challenges in Telemedicine’, CSI-

Communications, 35(8), November, 2011.

Panda Hrushikesh, ‘Causality between output of different sectors and implications for employemnt

generation during the pre and post liberalised periods in India’, International Journal of Economic

Research, 7(2) 2010: 259-282

Raina, Reeta & Pande, Neerja ‘Communication Competence of Indian Engineers in IT& ITeS

Sector’, The Indian Journal of Industrial Relations, A Review of Economic & Social Development

(IJIR) 47(3),Jan. 2012:511-526.

Saji, K.B., ‘Theoretical perspectives in marketing’, Research World , 8 (2011) : 21-24 (ISSN 0974-

2751)

Saji, K.B., ‘Assessing the international competitiveness of Indian manufacturing industry: Exploring a

rational approach’. International Journal of Business Strategy , 11 (1) (2011) :180-185 (ISSN: 1553-

9563)

Saji, K.B. & Nair, Uma, ‘Costing model choice in ERP implementation: an exploratory investigation’,

European Journal of Management, 11(1) 2011

Singh, Prakash, ‘Performance Analysis of Microfinance Institutions in India: What drives their

valuation’, Prajnan - Journal of Social and Management Sciences, 40(1) Apr-Jun 2011

Pindoriya, N. M., Singh, S. N., & Singh S. K., ‘Application of adaptive wavelet neural network to

forecast operating reserve requirements in forward ancillary services market’, Applied Soft

Computing, Vol. 11 (2011): 1811-1819

Kumar, Manish & Singh,Shailendra,‘Leader-Member Exchange & Perceived Organizational

Justice - An Empirical Investigation’, Indian Journal of Industrial Relations, 47(2) 2011:278-289

Kumar, Manish & Singh,Shailendra, ‘Roles of Perceived Exchange Quality and Organisational

Identification in Predicting Turnover Intention’, IIMB Management Review, 24(1) 2012

Chidambaran, Subramanian & Srivastava, Rajiv K., ‘Make to Order Manufacturing in Indian

Context: A Case Based Study’, Udyog Prgati

Chaurasia, S. & Shukla, A.,’Diversity and its Effect on Firm Performance: A Critical Review’,

International Journal of Strategic Human Resource Management

‘Return Percentile: A Momentum-Contrarian Appraoch to Technical Analysis’, IUP Journal of Applied

Finance, Jan 2012

Conference / Seminars Papers

Agarwal, Yogesh K., “Optimal Design of Large Networks using 5-Partition Facets and capacity

formulation, paper presented at the Informs Telecom 2012 Conference held at Boca Raton, Florida,

USA during March 15-17, 2011.

Agarwal, Yogesh K., “Optimal Design of Large Survivable Networks using 3- And 4- Partition facets

and capacity formulation paper presented at the Informs Telecom 2012 Conference held at Boca

Raton, Florida, USA during March 15-17, 2011.

Ali, Jabir & Misra, Jabir, “Structural changes in agricultural sector in Uttar Pradesh”. Presented at

Two-Day National Seminar on Exploring Growth Opportunities with Social Justice in the Economically

Marginalized State of Uttar Pradesh, during 30-31 January, 2012, Department of Economics,

University of Lucknow,Lucknow, Uttar Pradesh.

Ali, Jabir & Misra, Jabir,. “Can agriculture be an engine of economic growth in Uttar Pradesh? An

Empirical Analysis”. Presented at Two-Day National Seminar on Exploring Growth Opportunities with

Social Justice in the Economically Marginalized State of Uttar Pradesh, during 30-31 January, 2012,

Department of Economics,University of Lucknow, Lucknow, Uttar Pradesh

Chandra, Ashwin & Ali, Jabir, “Retailer's response on managing unorganised food retailing in India”

presented at International conference in Marketing: Shaping the future of Market Research in

Emerging Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India, January 13-14, 2012.

Nath, Tribhuvan, Ahmad, Shamim & Ali, Jabir, “Clustering Small-Scale Vegetable Growers' for

Supply Chain Risk Management: A Failure Mode and Effect Analysis (FMEA)”, presented at

International conference in Marketing: Shaping the future of Market Research in Emerging

Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India, January 13-14, 2012.

Ali, Jabir & Misra, Chander Mohan, “Structural changes in agricultural sector in Uttar Pradesh”.

Presented at Two-Day National Seminar on Exploring Growth Opportunities with Social Justice in the

Economically Marginalized State of Uttar Pradesh, during January 30-31, 2012, Department of

Economics, University of Lucknow, Lucknow, Uttar Pradesh.

Ali, Jabir & Misra, Chander Mohan, “Can agriculture be an engine of economic growth in Uttar

Pradesh? An Empirical Analysis”. Presented at Two-Day National Seminar on Exploring Growth

Opportunities with Social Justice in the Economically Marginalized State of Uttar Pradesh, during

January 30-31, 2012, Department of Economics,University of Lucknow, Lucknow, Uttar Pradesh

Chakraborty, Anirban, “Impact of Justice Dimensions of Service Recovery on Customer Exit

Behavior”, presented at International conference in Marketing: Shaping the future of Market

Research in Ememrging Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India, January

13-14, 2012.

Chaudhuri, Atanu, "Utilizing constraints to identify opportunities for innovations: Findings from

Indian industries and future research directions" at the 18th Annual European Operations

Management (EUROMA) Conference, held at University of Cambridge from July 3-6, 2011.

Chaudhuri, Atanu, Anand, Abhishek & Mirchandani, Amit “Vulnerability Assessment of Locations

and Supply Chain Networks” presented in XV Society of Operations Management Conference, held at

IIM Calcutta, December 16-18, 2011

Dixit, Vijaya, Chaudhuri, Atanu & Srivastava, Rajiv K, “Value of Customer Involvement in Make to

Order Scenario”. Presented at XV Annual International Conference of Society of Operations

Management (SOM -2011), IIM Calcutta, India, December 16-18, 2011.

Gupta Ansh & Dash, S.B., “Factors affecting Green consumption Behavior, for different product

categories: - An empirical study”, paper presented at The China India Consumer Insights Conference

(international conference) on consumerism in emerging markets, jointly organized by Yale School of

Management, Duke University's Fuqua School of Business and FICCI, held on July 29-30, 2011,New

Delhi India

Kumar, Ravi Shekhar, Dash, S.B & Purwar, Prem Chandra, “Exploring relationships among hospital

marketing effort, customer's demographic characteristics and hospital brand equity: A conceptual

framework for hospital services” presented at NASMIE (GREAT LAKES INSTITUTE OF

MANAGEMENT) international conference, in Chennai, December 29-30, 2011.

Gupta Ansh & Dash, S.B., “Factors affecting consumers' intention to visit Green Hotels: An

exploratory study in Emerging Economy”, presented at International conference in Marketing:

Shaping the future of Market Research in Ememrging Economies: Looking Ahead”, IIM Lucknow-

Noida Campus, India, January 13-14, 2012.

Mohanta, Saroj K., Dash, S.B. & Mishra Abhishek “Understanding the Rural Consumer's Behavior in

Context to His Ecosytem: A Telecommunication Perspective”, presented at International conference

in Marketing: Shaping the future of Market Research in Ememrging Economies: Looking Ahead”, IIM

Lucknow-Noida Campus, India, January 13-14, 2012.

Malhotra, N.K., Mukhopadhyay S, Liu, X, & Dash,S.B, “One versus Many or a Few: Single versus

Multi-item Scales and Long Form versus the Short Form of Multiitem Scales” presented at

International conference in Marketing: Shaping the future of Market Research in Ememrging

Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India, January 13-14, 2012.

Srivastava, Neha, Dash, S.B. & Mookerjee, Amit, “Mothers Socio Demographic Characteristics

influence on Antecedents and consequences of Brand Trust in Baby Care Toiletries brand : A

conceptual framework” presented at International conference in Marketing: Shaping the future of

Market Research in Ememrging Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India,

January 13-14, 2012

Kumar, Ravi Shekhar, Dash, S.B & Purwar, Prem Chandra, “Linking Brand Experience to Brand

Equity through mediating effects of Brand Trust and Brand Loyalty: An Empirical Study of Hospital

Services” presented at International conference in Marketing: Shaping the future of Market Research

in Ememrging Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India, January 13-14, 2012

Chai, Joe Choon Yean & Dash, S.B, “Examining the role of Bonding and target of commitment in

banking relationships” presented at International conference in Marketing: Shaping the future of

Market Research in Ememrging Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India,

January 13-14, 2012

Goyal, Anita, “The Impact of LCC on Current Domestic Airlines Strategies: An Indian case study”,

paper presented in the 17th Euro-Asia International Research Conference titled 'Global networking

and its implications for Euro-Asia Business Management and Research' held at IIML, Noida Campus

on October 28-29, 2011.

Goyal, Anita & Paninchukunnath, Ajith, “Mixed Method Research in India - Illustration of an

Implemented Basic Research” presented at International conference in Marketing: Shaping the future

of Market Research in Emerging Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India,

January13-14, 2012.

Gupta, Devashish Das, “Tourism Website Efficacy: A study of websites of top 10 tourist attracting

countries”, presented at 1st International Conference on Tourism and Technology 2011 held at IIT

Delhi from July 7-9, 2011

Gupta, Kriti Bardhan, “Consumer Behaviour for Domestic and Foreign Food Products in India”,

presented at International conference in Marketing: Shaping the future of Market Research in

Emerging Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India, January 13-14, 2012.

Aniruddha, Dhir, Sanjay & Jain, Arun Kumar, “Does Innovation Capability Aid Firms to Outrun Top

Performing Firms? A Study of Germany's Fortune 500 Firms”, at International Academic of

Management-2011-Tokyo, Japan from July 12-15, 2011.

Ganvir, Manish, Singal, Ajay & Jain, Arun Kumar, “Degree of Internationalization Of Indian Firms A

Fresh Approach To Theory Building” paper presented at Academic of Management, 2011 San Antonio,

USA during August 12-16, 2011

Kumar, Krishna, “Case: Rewards Gallore”, presented at WACRA 2011 held at Dublin, Ireland from

June 26 29, 2011

Kumar, Krishna, “The Power of Interior Design”, presented at WACRA 2011 held at Dublin, Ireland

from June 26 29, 2011

Mishra, Rajhans, Kumar, Pradeep & Bhasker, Bharat, “Design of Recommender System

Incorporating Sequential Information Using Web Usage Data”, presented at IIM Bangalore Doctoral

Conference (IMRDC-2011), November 11-12,2011

Mishra, Rajhans, Kumar, Pradeep & Bhasker, Bharat, “A Design Framework for Recommender

System by Incorporating Sequential Information”, presented at iiWAS 2011, Ho Chi Minh Vietnam,

December 5-7, 2011.

Kumar, Sushil & Ali, Jabir, “Assessing Consumer Awareness and Usage of Food Labels and

Influences on Food Buying Behavior”, presented at The 21st IFAMA Symposium: The Road to 2050:

Sustainability as a Business Opportunity held at Frankfurt, Germany from June 20-23, 2011

Kumar Sushil & Ali, Jabir, “Analyzing the Factors Affecting Consumer Awareness on Organic Foods

in India” presented at The 21st IFAMA Symposium: The Road to 2050: Sustainability as a Business

Opportunity held at Frankfurt, Germany from June 20-23, 2011

Kumar Sushil & Ali, Jabir, “Regulatory Arrangements for Disclosure of Nutritional Information on

Food Labels in India”, presented at The 21st IFAMA Symposium: The Road to 2050: Sustainability as

a Business Opportunity held at Frankfurt, Germany from June 20-23, 2011

Kumar, Sushil, Chaudhuri Atanu, Pisupati, Rajasekhar & Akula, Paramjyothi, “Reducing patient

flow time in out-patient clinics in hospitals: a Lean Six Sigma based approach”, Presented at the 53rd

National Convention of Indian Institution of Industrial Engineering (IIIE), SCOPE Convention Centre,

New Delhi, December 15-16, 2011

Joshi, Kedar, Singh K.N. & Kumar, Sushil, “An integrated approach for supplier selection in MTS

and BTO SCM”, Presented at International conference on Advances in Supply Chain and

Manufacturing Management (ASCMM-2011), IIT Kharagpur, India, December 16-18, 2011

Joshi, Kedar, Singh K.N. & Kumar, Sushil, “Generating impact relations map for supplier selection

criteria in build to order supply chain”, Presented at Doctoral Consortium in XV Annual International

Conference of Society of Operations Management (SOM -2011), IIM Calcutta, India, December 16-

18, 2011

Kumar, Sushil & Vaidya, Omkarprasad S, “An AHP-TOPSIS approach for performance evaluation in

service industry”. Presented at XV Annual International Conference of Society of Operations

Management (SOM -2011), IIM Calcutta, India, December 16-18, 2011.

John, Joshin, Kumar, Sushil, Singh K.N. & Srivastava, Rajiv K., “Greening the Reverse Supply

Chain: A Case in Shipbuilding”, Presented at Doctoral Consortium in XV Annual International

Conference of Society of Operations Management (SOM -2011), IIM Calcutta, India, December 16-

18, 2011

Kumar, Ravi Shekhar, “Marketing Mix Elements influencing Brand Equity with mediating role of Brand

Experience: An empirical study in Healthcare Service”, Doctoral Colloquium at International

conference in Marketing: Shaping the future of Market Research in Emerging Economies: Looking

Ahead”, IIM Lucknow-Noida Campus, India, January 12, 2012

Kumra, Rajeev & Sikri, Deepak, “Behavioural Intention to use Smart Phone based on Modified

UTAUT”, presented at International conference in Marketing: Shaping the future of Market Research

in Emerging Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India, January 13-14, 2012.

Gupta, Seema, Maity, Moutusy & Pandey, Satish C., “Sponsor, Ambusher and Other: Consumer

Response to three Strategies”, presented at International conference in Marketing: Shaping the

future of Market Research in Emerging Economies: Looking Ahead”, IIM Lucknow-Noida Campus,

India, January 13-14, 2012

Maity, Moutusy, “Impact of Information Quality of a Website on Online WOM,” presented at the

Association of Marketing Theory and Practice Conference, Myrtle Beach, SC held from March 28-31,

2012.

Mehra, Payal, “Socio-demographic Influencers on Patient Provider Interactions and Outcomes:

Emerging Economy Perspectives” paper presented in ICBM-2011 held at Izmir, Turkey between April

15-17, 2011

Misra, Chandra Mohan, “Dynamics of Oilseeds and Edible Oil Industry in India, with Particular

reference to Uttar Pradesh”. Presented in Two-day national seminar on 'Exploring Growth

Opportunities with Social Justice in the Economically Marginalized State of Uttar Pradesh' at

Department of Economics, Lucknow University during January 30-31, 2012.

Dhir, Sanjay, Mital, Amita & Srivastava, Samir K, “Dynamics of Value Creation in Indian Bilateral

Cross-Border Joint Ventures: A Systems Approach”, presented and paper published in the

proceedings of the International Simulation Conference of India, Indian Institute of Technology,

Mumbai, February 2-4, 2012

Mohanty, Bhaba Krishna, “Internet Business Under Fuzzy Environment A Muliobjective Model

Using Promethee”, presented at Heber International Conference on Applications of Mathematics and

Statistics held at Tiruchrapalli, Tamilnadu from January 5-7, 2012

Das, Saini, Mukhopadhyay, Arunabha & Anand, Manoj, “Determining the stock market response to

public announcement of an information security breach using firm and attack characteristics”, paper

presented at CISTM, 2011, Porto Alegre - Rio Grande do Sul, Brazil, May 2011

Das, Saini, Mukhopadhyay, Arunabha & Shukla, G.K, “A framework for determining the hacker's

most probable path in a wireless telemedicine network using Markov Model”, paper presented in

International Conference on e-Governance(ICEG) 2011 held at Institute of Management, Nirma

University, Ahmedabad from October 17-18, 2011,

Das. Saini & Mukhopadhyay, Arunabha., “Managing dwindling online music sales : Analyzing

Factors affecting global music piracy”, presented at the 11th International Conference on Electronic

Business (ICEB2011) at Thammasat Business School, Thammasat University in Bangkok, Thailand,

from November 29-December 2, 2011

Das, Saini & Mukhopadhyay, Arunabha, “A Framework for Managing Security and Privacy Risks in

UID Aadhaar”. Presented at the National Conference organized by Computer Society of India,

Lucknow chapter on Impact of Aadhaar (Unique ID) in Governance at Lucknow from December 10-11,

2011

Nirjar, Abhishek & Khan, Sheeba, “Entrepreneurual E-business in India: A Dynamic Capability

Approach”, presented at ICSB World Conference, Stockholm, Sweden from June 15-18, 2011Nirjar, Abhishek & Aniruddha, “Innovation & Entrepreneurship in Indian Tourism Industry: Role of

Absorptive Capacity”, presented at ICSB World Conference, Stockholm, Sweden from June 15-18,

2011

Panda¸ Hrushikesh, “Higher Education & Research for Inclusive Growth in India”, presented at

Issues of Inclusive Development in Contemporary India.

Raina, Roshan Lal, “Enhancing User Satisfaction through ICT Application by LIPs”. Valedictory

Address delivered in the National Conference organized by Teerthanker Mahaveer University,

Moradabad, during April 23-24, 2011

Raja, M. U. “Developing Digital Repository: A Case Study of IIML”. Invited paper presented in the

National Conference on “ Trends and Issues for Academic Libraries in Digital Era” organized by Moti

Lal Rastogi School of Management, Lucknow and Society for Promotion of Environment, Education

and Development (SPEED), in association with Special Libraries Association (SLA) Asian Chapter, at

Regional Science City Lucknow on May 29, 2011.

Rai, Himanshu, “An Exploratory Formulative Study of Measurement of Negotiating Ability:

Development of A Scale”, presented at Bangkok International Forum as Indigenous Management

held at Kasetsart University. Bangkok, Thailand from August 28-30, 2011

Rizvi, Yasmeen, “Anand Mohan: organisational climate and a career in crisis” a case study presented

at the 2nd International Case Conference-2011 organised by Institute of Management Technology

Nagpur and Case Research Society of India, Goa from November 3-5, 2011 at IMT Nagpur.

Sahay, Yamini P., “Examining Relationship between Organization Structure and Innovation with

Moderating Effect of Technical Complexity”. Presented at the 'Academy of Business Research

International Conference' Las Vegas, USA, November 14-16, 2011

Das, V Mukunda & Saji K.B, “Role of Government in Marketing Sustainable Development: An

Exploratory Investigation” presented at INFORMS Marketing science conference held at Houston,

Texas, USA on June 11, 2011

Saji K.B., Rastogi, D.J., Mishra, S.S.,and S.,Uma Nair, “Antecedents and Consequences of CRM

Implementation: An Exploratory Study”, presented at International conference in Marketing: Shaping

the future of Market Research in Emerging Economies: Looking Ahead”, IIM Lucknow-Noida Campus,

India, January 13-14, 2012.

Mishra, S.S & Saji K.B., “Investigating the impact of Institutional Variables in New High-tech Product

Development Process: Moderating Role of Perceived Risk and Project Duration”, presented at

International conference in Marketing: Shaping the future of Market Research in Emerging

Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India, January 13-14, 2012.

Saji K.B. & Mishra, S.S, “Investigating the role of Firm Resources and Environmental Variables in

New Product Commercialization”, presented at International conference in Marketing: Shaping the

future of Market Research in Emerging Economies: Looking Ahead”, IIM Lucknow-Noida Campus,

India, January 13-14, 2012.

Mishra, S.S & Saji K.B., “Organizational Antecedents to Technology Acquisition in NPD Process:

Moderating Role of Organizational Inertia and Project Duration” presented at International

conference in Marketing: Shaping the future of Market Research in Emerging Economies: Looking

Ahead”, IIM Lucknow-Noida Campus, India, January 13-14, 2012.

Satish S.M. & Sandhya A.S, “Influence of shopping lifestyle, shopping motives and knowledge on

apparel store between specialty and general cloth merchant stores in India” presented at NASMIE

(GREAT LAKES INSTITUTE OF MANAGEMENT) international conference, in Chennai, December

29-30, 2011.

Kumar, Sushant & Satish S.M., “Brand Communities on Facebook: An exploratory study on user

participation on Facebook pages” presented at NASMIE (GREAT LAKES INSTITUTE OF

MANAGEMENT) international conference, in Chennai, December 29-30, 2011.

Gupta, Ansh & Satish, S.M., “Factors Influencing Green Consumption among Consumers:

Investigating the Role of Guilt, Commitment, and Descriptive Beliefs” presented at NASMIE (GREAT

LAKES INSTITUTE OF MANAGEMENT) international conference, in Chennai, December 29-30,

2011.

Satish, S.M., Dubey, Ashish & Sandhya, A.S., “Diversity of Information Disclosure in Newspaper

Advertising”, presented at International conference in Marketing: Shaping the future of Market

Research in Emerging Economies: Looking Ahead”, IIM Lucknow-Noida Campus, India, January 13-

14, 2012.

John, Joshin, Chandra, Saurabh & Srivastava, Rajiv K., “Multi Product Inventory- Logistics

Application” paper presented at 19th Triennial Conference of the International Federation of

Operations Research, Melbourne, Australia from July 10-15, 2011

John, Joshin, Dixit, Vijaya, & Srivastava, Rajiv K,, “Indian Shipbuilding in the Global Context: An

Empirical Study on Current State of Industry and Exploring Scope for Improvement”, presented at the

national Seminar COMARSEM 2011, organised by Institute of Marine Engineers (India), Kochi,

November 18-19, 2011.

Dixit, Vijaya, John, Joshin & Srivastava, Rajiv K, “Technological Innovations & Best Practices in

Shipbuilding: Competitively Positioning Indian Shipyards in the Global Context”, presented at the

International Conference in Ship & Offshore Technology (ICSOT 2011) organised by The Royal

Institution of Naval Architects (RINA), UK hosted at IIT Kharagpur, December 8-9, 2011.

Chandra, Saurabh & Srivastava, Rajiv K., “Maritime Inventory routing problem with spot cargoes: A

Hybrid Constraint programming/Mathematical programming based solution approach”. Presented at

XV Annual International Conference of Society of Operations Management (SOM -2011), IIM

Calcutta, India, December 16-18, 2011.

Chaurasia S, & Shukla, A, “A review and re-conceptualizing employee engagement”, paper

presented at the 2nd Biennial Indian Academy of Management (IAM) conference at IIM Bangalore

from December 18-20, 2011.

Singh, S. K., “The State of Infrastructure in India: Implications for Infrastructure Planning and Policy”,

Energy & Infrastructure

Singh, S. K., “Transport and Carbon Emission: An Economic Perspective”, Paper presented in a

Seminar on Climate Change: Science and Society organized by the Department of Humanities and

Social Sciences, IIT Kanpur in association with the Liberty Institute, New Delhi on March 30-31, 2012

at IIT Kanpur

Gupta, Vishal & Singh, Shailendra, “Development of a causal framework linking leadership to

employee creativity” paper presented at SMA 2011 held at Georgia, USA from November 9-12, 2011

Singh, Shailendra, “Relationship of Emotional Intelligence, Leader Behaviour, and Justice

Perceptions with Organizations“ presented at XXI Annual Convention of NAOP hosted Institute of

Rural Management, Anand (IRMA), Anand (Gujarat) from December 12-14, 2011

Sinha, Ashutosh Kumar, “Empirical Determinants of Premia Paid by Firms Undertaking Mergers

and Acquisitions”, paper presented at 2011 Academy of Management Annual Meeting held at San

Antonio, USA from August 12-16, 2011