publication design and editorial case study - association for physical education
DESCRIPTION
Coachwise were tasked with redesigning, editing and printing the Association for Physical Education (afPE) flagship resource Safe Practice in Physical Education and Sport. This resource helps teachers ensure children are kept safe during PE lessons. For more case studies see www.coachwise.ltd.uk/case-studiesTRANSCRIPT
Coachwise Case Study:
afPE Safe Practice in Physical Educationand Sport Resource
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The JobHaving developed a strongrelationship with the clientthrough working on previouseditions, Coachwise were taskedwith redesigning, editing andprinting the Association forPhysical Education (afPE)flagship resource Safe Practice inPhysical Education and Sport.
afPEClient:
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The SolutionThanks to the continuity of ourrelationship with afPE,Coachwise were able to use thesame editorial and design teamthat worked on the precedingedition of this resource. Inaddition to the necessarytechnical skills, this brought adeeper level of trust andunderstanding of the client’sneeds to bear, making theprocess even smoother.
Our designer refreshed the lookof the book, sourcing newphotography and introducingnew colour elements that arestill in keeping with afPE’s brandidentity. Our editor worked inclose partnership with theauthor to make the text moreuser-friendly than ever before.Our editor also managed theadministration of payments andcomplimentary copies totechnical reviewers. We wereeven able to accommodate anearlier print deadline when theclient’s needs changed.
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The ResultsThe resource is now even easierto navigate thanks to thecolourful signposts throughoutthe text, coupled with theaccurate and thoughtful cross-referencing of topics created byour editor. Updating the designand putting all the appendices onCD cut the resource’s length byover 100 pages while keeping allessential content, allowing therecommended retail price to be frozen despite rises in material costs since the last edition.
afPEClient:
The FeedbackThe schedule is alwaysnegotiated and discussed andworks well. Flexibility hasbeen the key. Coachwisewere very supportive inbringing the publication dateforward by two months.Coachwise and afPE felt likeone team.
Sue Wilkinson, StrategicLead, afPE
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