public startup crash-courses by startupper.gr #06 - Απόστολος Αποστολάκης
TRANSCRIPT
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ENTREPRENEURIAL/ANGEL PATH1998 Cofounder e-shop.gr
2011 Seed investor, director Taxibeat.com
2012 Cofounder e-food.gr
2012 Cofounder doctoranytime.gr
2014
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e-shop.gr was the first and is the largest e-tailer in Greece
Sales 80million euro for 2014 (25% growth over 2013)
53 points of sale
140,000 unique vistors and 5,000 orders per day
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Taxibeat is a taxi hailing app (Iphone, Android)
and courier service company
500,000 users and 20,000 taxi drivers
200,000 rides per month
Launch of Boxi to provide real time shipments
by motorbikes and taxis
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e-food.gr is the largest aggregator for delivery food ordering
Order through WEB and Mobile (Iphone και Android)
• 2200 restaurants in 40 cities in Greece
• 6,500 orders per day
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Doctoranytime.gr
Web service allowing the consumer to find the right
doctor (by specialty, profile, recommendations etc )
and book an appointment online
• 2200 doctors and 50 diagnostic centers
• 120,000 vistors and 2,000 appointments per month
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nannuka.gr
Helps parents find a specialist for help with their children
(nunnies, teachers etc)
• More than 1500 experts
• 500 parents have already found a specialist through the platform
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E-table.gr
The first service that helps you discover new restaurants
instantly reserve a table and enjoy discounts
• More than 600 restaurants in Athens and Thesaloniki
• More than 1000 reservations in 2 months
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Funkmartini.gr
The first service that helps you discover beauty salons
and book a service while enjoy discounts
• More than 100 beauty salons in Athens
• More than 100 reservations in 2 months
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DEFINITION OF SUCCESS
Local versus global
Need to have versus nice to have product
Social impact
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LOCAL IS SMALLER BUT EASIER…
Potential
Effort required (capital, resources, stress )Low High
High
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…AND NOT NEGLECTABLE
Market size 200,000 orders per day
Eventually at 20,000 orders @ 0,6 euros per orders
4 million euros turnover
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6 QUESTIONS TO ANSWER
1 What is the product
2 Pain solved/benefits of product
3 Market size/competition
4 Team
5 Go to market plan/Investment required
6 Exit
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1 WHAT IS THE PRODUCT
Short and to the point description Everyone is lazy with limited attention span
Elevator pitch
What is e-table.gr?
It is a web and mobile service that allows you to discover new
restaurants, gain discounts and reserve a table with instant confirmation
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2 WHAT IS THE PAIN SOLVED/ BENEFITS
PARENTS
Discovery
Screened and rated specialists
Convenience
SPECIALISTS
New Customers
Rating mechanism
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3 MARKET SIZE AND COMPETITION
Market size
13,000 taxis In athens :200,000 daily rides
10% penetration means market is 20,000 rides per day
Revenue per ride @0,75euros annual projected
sales @5 mil euros
Competition
Radio dispatchers
Consumer habits
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4 TEAM
Requirements
1 Complementary skills ΙΤ (Web development) Marketing Sales/Business development
2 Trust among team members regarding Capabilites Ethos Commitment to the project
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WHAT AN ANGEL LOOKS FOR IN A FOUNDER
FOUNDER SHOULD HAVE THE ABILITY
To build a 2-5 million euro business
To hire (and fire) and motivate at least 15-20 people
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5 GO TO MARKET PLAN
Product development
• Web/mobile development
Marketing and Sales plan
• Sales to the consumer
• Sales to build merchant supply
Operations plan
• Customer support
• Merchant support
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5 REQUIRED INVESTMENT
Web and mobile platforms 50,000 euros
Sales to doctors 30,000 euros
Marketing to consumers 70,000 euros
Running expenses until break even 100,000 euros
Total investment 250,000 euros
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TYPICAL DO NTs
1) I have an Idea…
2) I don’t know how big this is
3) I don’t if there is competition
4) I have not attended (or am not aware of) any tech meet-up/I cant find team members
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DO YOUR HOMEWORK…
Idea/ProductMarket size
Go to market plan
Operational needs + Capital needs
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… IT SHOWS RESPONSIBILITY TO YOURSELF AND YOUR LISTENER
Build credibility
Respect other people’s time
CREATE A CONCISE PRESENTATION
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ADVANCE YOUR IDEA TO PRODUCT ON YOUR OWN
Seek funding at the latest possible stage
Faith in your product Less dilution
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RESOURSES
Angelist (investment presentations)
Crunchbase (valuations)
A16z.com (knowledge)
Ycombinator (knowledge)