public service vision the context © 2014 station resource group
TRANSCRIPT
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Public Service VisionThe Context
© 2014 Station Resource Group
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Each week
• More people are using public radio
• On more stations, streams, and on-demand options
• Hearing more choices for news and music
. . . than ever before.
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We compete successfully in broadcasting
NEW YORK
LOS ANGELES
CHICAGO
SAN FRANCISCODALLA
S
HOUSTON
WASHINGTON
PHILADELPHIA
ATLANTABOSTON
MIAMI
DETROITSEATTLE
PHOENIX
MINN-ST PAUL
SAN DIEGOTAMPA
DENVER
BALTIMOREST LO
UIS
PORTLAND
CHARLOTTE
PITTSBURGH
RIVERSIDE
SACRAMENTO0
2
4
6
8
10
12
14
Public Radio's Share of Listening: Top 25 MarketsMetro Survey Area, Spring 2014, Persons 6+, Mon-Sun 6am-Midnight
Source: Nielsen; Radio Research Consortium Station Resource Group
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. . . with multiple choices for listeners
NEW YORK
LOS ANGELES
CHICAGO
SAN FRANCISCODALLA
S
HOUSTON
WASHINGTON
PHILADELPHIA
ATLANTABOSTON
MIAMI
DETROITSEATTLE
PHOENIX
MINN-ST PAUL
SAN DIEGOTAMPA
DENVER
BALTIMOREST LO
UIS
PORTLAND
CHARLOTTE
PITTSBURGH
RIVERSIDE
SACRAMENTO0
2
4
6
8
10
12
14
Public Radio's Share of Listening: Top 25 MarketsMetro Survey Area, Spring 2014, Persons 6+, Mon-Sun 6am-Midnight
Source: Nielsen; Radio Research Consortium Station Resource Group
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News is our most successful offering
News News+Music
Classical AAA Jazz Other0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
3.0
1.8 1.7
1.10.8
0.5
Different Station Formats: Different SharesAverage Share, Top Station in Format, Top 50 Markets, Metro Survey, Spring 2014
Source: Nielsen; Radio Research Consortium Station Resource Group
47 stations 9 stations 30 stations 14 stations 14 stations 6 stations
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Music plays a larger role than many realize
52%
27%
21%
Share of All Public Radio Listening
NewsMusicNews and music
Source: Arbitron, Public Radio Today 2013 Station Resource Group
Station Formats
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We are finding more and more listeners online
Source: Triton Digital Media
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And connecting in-person, too
Minnesota Public Radio, Rock the Garden June 2014 Photo Nate Ryan
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We are building our local newsrooms
2011 2012 20130
500
1,000
1,500
2,000
2,500
3,000
3,500
2,017 2,099 2,159
Over 2,150 journalists at public radio stations
Source: Corporation for Public Broadcasting, Station Activities Survey Station Resource Group
KPCC, Los Angeles
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This year
• More people are giving to public radio
• With larger gifts• More sustaining
commitments• And more total
support . . . than ever before.
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Giving to stations at an all-time high
96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 130
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
0
500000
1000000
1500000
2000000
2500000
3000000
Public Radio Stations: Individual Giving and GiversMembers, Friends, and Major Gifts, Adjusted for Inflation
GivingGiversG
ivin
g
Giv
ers
Source: CPB Annual Financial Reports Station Resource Group
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Third year in a row over $1 billion total cash
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
Public Radio Stations – Total Cash Revenue2000 - 2013 (Adjusted for Inflation)
Source: Corporation for Public Broadcasting Station Resource Group
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Evolving leadership
One in four participants at this year’s retreat are attending for the first time.
• Goli Shiekholeslami• Capella Tucker• Nico Leone• Linda Pastori• Caryn Mathes• Doug Price• Graham Parker• JJ Yore• Tony Rudel• Jarl Mohn
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And yet . . .
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We are losing broadcast time with listeners
NPR Audience Insight & Research
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We’re not making up the loss online
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
0
5,000
10,000
15,000
20,000
25,000
Average Active SessionsMon – Sun 6 am - midnight
Source: NPR Digital Services, Triton Digital Media
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Our streaming cume is actually down
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Source: NPR Digital Services, Triton Digital Media
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Most local newsrooms are very thinly staffed
2011 2012 20130.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
Average public radio station journalists
Full Time Part Time Contract
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The music industry is going crazy
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Source: PriceWaterhouseCoopersGlobal entertainment and media outlook 2014-2018
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Over $100 million left “on the table”in individual giving
• Sustainers v. 2• Serious major giving• Planned gifts• Compelling large asks for capital• Really doing mobile
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The long path to diversity
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Enduring values
• Credible programming • Deeper news perspective • Ongoing learning • Respect for the intelligence of the listener
Each mentioned by more than seven of every ten respondents as main reason for listening to public radio stations.
Jacobs Media |PRPD Public Radio Tech Survey 2014
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Public Service VisionThe Context