public service vision the context © 2014 station resource group
TRANSCRIPT
Public Service VisionThe Context
© 2014 Station Resource Group
Each week
• More people are using public radio
• On more stations, streams, and on-demand options
• Hearing more choices for news and music
. . . than ever before.
We compete successfully in broadcasting
NEW YORK
LOS ANGELES
CHICAGO
SAN FRANCISCODALLA
S
HOUSTON
WASHINGTON
PHILADELPHIA
ATLANTABOSTON
MIAMI
DETROITSEATTLE
PHOENIX
MINN-ST PAUL
SAN DIEGOTAMPA
DENVER
BALTIMOREST LO
UIS
PORTLAND
CHARLOTTE
PITTSBURGH
RIVERSIDE
SACRAMENTO0
2
4
6
8
10
12
14
Public Radio's Share of Listening: Top 25 MarketsMetro Survey Area, Spring 2014, Persons 6+, Mon-Sun 6am-Midnight
Source: Nielsen; Radio Research Consortium Station Resource Group
. . . with multiple choices for listeners
NEW YORK
LOS ANGELES
CHICAGO
SAN FRANCISCODALLA
S
HOUSTON
WASHINGTON
PHILADELPHIA
ATLANTABOSTON
MIAMI
DETROITSEATTLE
PHOENIX
MINN-ST PAUL
SAN DIEGOTAMPA
DENVER
BALTIMOREST LO
UIS
PORTLAND
CHARLOTTE
PITTSBURGH
RIVERSIDE
SACRAMENTO0
2
4
6
8
10
12
14
Public Radio's Share of Listening: Top 25 MarketsMetro Survey Area, Spring 2014, Persons 6+, Mon-Sun 6am-Midnight
Source: Nielsen; Radio Research Consortium Station Resource Group
News is our most successful offering
News News+Music
Classical AAA Jazz Other0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
3.0
1.8 1.7
1.10.8
0.5
Different Station Formats: Different SharesAverage Share, Top Station in Format, Top 50 Markets, Metro Survey, Spring 2014
Source: Nielsen; Radio Research Consortium Station Resource Group
47 stations 9 stations 30 stations 14 stations 14 stations 6 stations
Music plays a larger role than many realize
52%
27%
21%
Share of All Public Radio Listening
NewsMusicNews and music
Source: Arbitron, Public Radio Today 2013 Station Resource Group
Station Formats
We are finding more and more listeners online
Source: Triton Digital Media
And connecting in-person, too
Minnesota Public Radio, Rock the Garden June 2014 Photo Nate Ryan
We are building our local newsrooms
2011 2012 20130
500
1,000
1,500
2,000
2,500
3,000
3,500
2,017 2,099 2,159
Over 2,150 journalists at public radio stations
Source: Corporation for Public Broadcasting, Station Activities Survey Station Resource Group
KPCC, Los Angeles
This year
• More people are giving to public radio
• With larger gifts• More sustaining
commitments• And more total
support . . . than ever before.
Giving to stations at an all-time high
96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 130
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
0
500000
1000000
1500000
2000000
2500000
3000000
Public Radio Stations: Individual Giving and GiversMembers, Friends, and Major Gifts, Adjusted for Inflation
GivingGiversG
ivin
g
Giv
ers
Source: CPB Annual Financial Reports Station Resource Group
Third year in a row over $1 billion total cash
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
Public Radio Stations – Total Cash Revenue2000 - 2013 (Adjusted for Inflation)
Source: Corporation for Public Broadcasting Station Resource Group
Evolving leadership
One in four participants at this year’s retreat are attending for the first time.
• Goli Shiekholeslami• Capella Tucker• Nico Leone• Linda Pastori• Caryn Mathes• Doug Price• Graham Parker• JJ Yore• Tony Rudel• Jarl Mohn
And yet . . .
We are losing broadcast time with listeners
NPR Audience Insight & Research
We’re not making up the loss online
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
0
5,000
10,000
15,000
20,000
25,000
Average Active SessionsMon – Sun 6 am - midnight
Source: NPR Digital Services, Triton Digital Media
Our streaming cume is actually down
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Source: NPR Digital Services, Triton Digital Media
Most local newsrooms are very thinly staffed
2011 2012 20130.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
Average public radio station journalists
Full Time Part Time Contract
The music industry is going crazy
Source: PriceWaterhouseCoopersGlobal entertainment and media outlook 2014-2018
Over $100 million left “on the table”in individual giving
• Sustainers v. 2• Serious major giving• Planned gifts• Compelling large asks for capital• Really doing mobile
The long path to diversity
Enduring values
• Credible programming • Deeper news perspective • Ongoing learning • Respect for the intelligence of the listener
Each mentioned by more than seven of every ten respondents as main reason for listening to public radio stations.
Jacobs Media |PRPD Public Radio Tech Survey 2014
Public Service VisionThe Context