public service announcements russell moorehead, p.e. vice president, chattanooga office manager...
TRANSCRIPT
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- Public Service Announcements Russell Moorehead, P.E. Vice President, Chattanooga Office Manager Barge, Waggoner, Sumner and Cannon, Inc. BEST PRACTICES
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- faith Trust and confidence in things unseen
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- Our Team ASCE Chattanooga Branch members City and County Storm Water officials Radio Station sales representative
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- The Media Morning and afternoon drive time 30 second spots on local news/talk radio
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- The Message Engineers: Not like Howard Wolowitz We are cool We are great We are awesome We have pocket protectors We design things We construct things We LOVE math
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- The Message Engineers make the world a better place by designing projects that protect and improve water quality
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- 30 seconds is not a lot of time Radio station personnel assisted with developing the script to fit the allotted time. Radio station personality recorded the PSAs for us
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- The Message Developed 5 different versions Broadcast 40 times during E-week
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- The Cost $1,000 for 4030 second PSAs broadcast during E-week
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- The Funding Year 1 - $750 SPAG and $250 Branch Year 2 - $350 SPAG, $250 Branch, $200 each from the City and County
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- Lessons Learned Start early ABCs Accurate, Brief, Clear Focus on Brief Use a positive message Be Flexible Get the message out
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- For More Information SPAG Report and scripts available in ASCE Best Practices Manual Contact Russell Moorehead [email protected] (423) 7563025