public sector involvement in tourism
TRANSCRIPT
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Chester’s Approach
to Sustainable Tourism
Colin Potts,
Business School, University of Chester
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This presentation
Introduction to Chester
Importance of tourism to Chester
Sustainability in policy
Sustainability in practice
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Chester
Historic city of 90,000 people in
NW England
On Welsh border
30 miles from Liverpool
40 miles from Manchester
Main industries finance, retail
and tourism
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Must-See European City
Easy to get to
Great urban environment
Top museums & events
Great shopping
Excellent hotels & restaurants
Conference centres
Dynamic university
Quality in everything
Be distinctive!
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Importance of tourism to Chester
A top 5 UK historic city
Accommodations
3,500 bedrooms
Chester Zoo
#1 in UK
Visitors
2.1 million overnight stays
7.4 million day visits
Visitor Expenditure
£500 million
Jobs
7,300
Source: STEAM 2007
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Importance of heritage
70% of overnight visitors
describe Chester’s historic
character and built
environment as its most
impressive feature
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Tourism issues facing Chester
Increasing reliance on visitors
Competition
Need for new investment
Spreading the load
Attracting young people
Sustainability
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Sustainability at the heart of policy
Chester Tourism Strategy 2000
“[Based on] an underlying policy of
responsible growth as the best
means to make best use of tourism as
a contributor to Chester’s sustainable
future”.
Abided by the Principles for
Sustainable Tourism laid out in the
English Tourist Board report
Maintaining the Balance (1991).
Visitor
Community Industry
Environment
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Sustainability at the heart of policy
Chester City
Culture Park
Impact
Assessment 2007
Included an integrated sustainability appraisal developed
by the UK Centre for Environmental and Economic
Development (UCEED).
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Sustainability at the heart of policy
Visit Chester & Cheshire Climate Change & Sustainability
Action Plan 2009
“To develop [Chester and surrounding area] as a high quality,
low impact destination, increasingly resilient to the challenges
of climate change and resource depletion, which delivers
environmental, community and economic benefit, and a high
quality, low impact holiday for all its visitors”
• Minimise environmental impact and resource use
• Address the impact of tourism transport
• Ensure quality and make holidays accessible to all
• Improve the quality of tourism jobs
• Maintain and enhance community prosperity and quality of life
• Reduce the seasonality of demand
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Sustainable tourism in practice
69% of staying visitors
and 36% of day visitors
walk around the walls.
3 million people who
spend £188 million
76% of first-time visitors
and 78% of overseas
visitors use them
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Sustainable tourism in practice
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Sustainable tourism in practice
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Sustainable tourism in practice
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Sustainable tourism in practice
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Sustainable tourism in practice
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Sustainable Tourism in Chester
Thank you!