Public SaGroup

A il 29 2April 29, 2

at is the Public Safet

UICK HISTORY

EEI had an established Public & Onder the auspices of the EEI Occnder the auspices of the EEI Occ

Committee. For various reasons tc.), the subcommittee was disso

HERE ARE WE TODAY?

Short survey of EEI Occupationalmembers, showed unanimous su

ublic safety group.

Need a national voice with a clearublic safety.

ty Group?

Off the Job Safety Sub-committeecupational Safety & Healthcupational Safety & Health (industry downsizing, deregulatiolved.

?

Safety & Health Committee f fpport for the re-incarnation of a

r, consistent safety message on

us of the Public Safe

omote appropriate legislationety goals and objectivesety goals and objectives

B t P ti Care Best Practices, Communsources

ld national safety alliances wor unions

ety Group

that strives to meet public

i ti P d I d tnication Programs and Indust

with key trade associations a

us of Public Safety G

er regional safety workshops

velop safety training materiad programs for industry usep g y

omote public safety through tomote public safety through t

id ti f hovide expertise for research

Group, cont’d

s

ls, PSAs,

he mediahe media

o is ESFI?

Electrical Safety FoundationElectrical Safety Foundation national (ESFI) was establishe

4.

nders include the Consumer Prty Commission National Electty Commission, National Electufacturers Association, and erwriters Laboratories Inc.erwriters Laboratories Inc.

cated exclusively to promotingrical safety in the home schoorical safety in the home, schooplace.

ed in

roducts ricalrical

ol andol and

tner with ESFI?

l electrical safety gaps that exl electrical safety gaps that ex

crease consumers contractorscrease consumers, contractorsctrical safety using non-biased

everage EEI’s and ESFI’s disse broadest audience possiblep

ist in the home and at workist in the home and at work

s and workers exposure tos, and workers exposure to d education and information

emination channels to reach

rporate Partners

vernment & Agenc

Consumer Product S

National Fire Prote

Occupational Safety & H

ational Institute for Occup

cy Partners

Safety Commissiony

ection Association

Health Administration

pational Safety & Health

dia

xperience running p gonal electrical safety

mpaignsmpaigns

4 million people reac4 million people reacpress release

0,000,000 reached inest campaign

y

chedched

n

Bi-lingual materials

• International Partners:

• CSA

• Electro-Fed Canada (EF

• CANAME

• Expo-Electrica

• ESFI Mexico Committee

FC)

e

y as Electrical Saf

FPA CD (All US+) ress Kitsress ReleasesdeosRollRoll

SA’shecklists

fety Month

y as Electrical Saf

ay 1st Launch

etrofit with AFCIs

reate awareness of issh NFPA and the Nation

fety Month

sues through partnersnal Park Service

y as Electrical Saffety Month

E• Encourage adoption of 200adoption of 200NEC

• Targeted Mediicampaign

C ti• Cooperative eto promote safep

owledge Base

me Electrical Safety

SFI is alreadySFI is already cognized as a leading

f f tsource for safety yond the metery

tual Home

Phaeffic

Pha

ase 1 – Safety & energy ciency tips

ase 2 – Education of generati

s Corner

C t• Cartoons

G• Games

C l i b k

L Pl• Lesson Plans

E i t• Experiments

asters & Emergenncies

7/08 Holiday Safety C

pics:

Holiday Decorating• Holiday Decorating

• Child safety

• Space heaters

• Extension CordsExtension Cords

• Wrapping up the holidays

ccess:

• 77 Million impressions

• 798 Airings

• In 225 MarketsIn 225 Markets

Campaign

08 Workplace Safe

tractor Safetyy

8 NEC Code Changes

k out / Tag out

Flash

sonal Protective Equipment

ctrical safety for non-qualified sonnel

ety

search – OSHA Benc

SFI has conducted national s& lsumers & plant mangers

HA Benchmarking – utilitiesHA Benchmarking utilities g in safety compared to their

OSHA Reco

5

3.64

5

2.5

2

3

0

1

Competitor A Competitor B Com

chmarking

urveys on electrical safety of

can know how well they arecan know how well they are r counterparts

ordable Rate

4 54.5

3.5

2.1

mpetitor C Competitor D Your Utility

unterfeits Can Kill

oblem that affects our entire

ucate the public on the dangelectrical products.p

• Hair dryers

• Surge protectors• Surge protectors

• Irons

• Extension Cords

• Decorative Lighting

• Counterfeits in Nuclear pow

nti-counterfeiting campaign wnti-counterfeiting campaign w

industry!

gers of counterfeit

wer plants

with NEMAwith NEMA

clusion

Work with utilities to develoessaging

everage relationships to reudience – use retailers homudience – use retailers, hom

Become a clearinghouse foommunications strategies –

Disseminate information acDisseminate information acectors – Utility Public Safet

op clear, consistent

each the widest possible mebuilders distributors etmebuilders, distributors, et

r best practices and – Copper theft, etc.

cross other Utility sub-cross other Utility sub-ty Alliance, NRECA, etc.

clusion

2apitalize on campaigns andther organizations or indusxposure to electrical safety

A Disaster SafetyA. Disaster Safety

B. Fire Prevention Week/M

C. Holiday Safety

The Public Safety GroChampions who le

d efforts being undertakenstries to increase consumey:

Month

oup will be Public Safety ead their communities