public relations writing and production

8/12/2019 Public Relations Writing and Production

1/58

News Release

For Immediate Release

20 November 2013Press Contact: Nivea Wright 801-482-3314

Repressed Publishing Holds the First Annual Convention of Antique

Books: Safe Your Shelves

PROVO, Utah ! Nov. 20, 2013 ! Vintage book lovers interested in becomingRP a"liate are invited to participate of the First Annual Convention of AntiqueBooks: Safe Your Shelves. The event takes place at Salt Palace Convention

Center in Salt Lake City on Nov. 30, from 10 a.m. to 1 p.m.

Safe Your Shelves convention is a good occasion for anyone who wants to learnthe benefits that RP o#ers to its a"liates such as special discounts towholesales or resellers.

This is a great opportunity for any person or organization such as bloggers andbookstore owners to understand the ways RP can benefit their customers andbusiness, said Erich Horne, co-founder of RP.

The event focuses on the print on demand service and how it appeals to the

a"liates customers. Moreover, it discusses the methods that print on demandcan increase a"liates profit and create an added value to their customers andbusiness.

Becoming an RP a"liate is a simple, zero-cost way to broaden a"liatesinventory, said Horne. RP a"liates have the option to say to their customers, Ihave a way I can get that book for you.

Individuals and business owners interested in participating of the event, whodirectly and intentionally drives customers to RP, can became an a"liate easilyby subscribing at RP website.

Repressed Publishing LLC is the premier antiquarian books with an online-storemodel. The company is able to provide over 500,000 titles and o#ers print ondemand service. Books are shipped to the customers door within three to fivebusiness days. The companys purpose is to help readers who cant find or canta#ord the expensive originals, learn from valuable books of the past.

Tickets are available at the repressedpublishing.com and at the Salt Palace


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Convention Center

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5/58


6/58


7/58


8/58


9/58


10/58


11/58

1.3.3

40.1

Horrible name1

.3

.340.4

Huh?

1.3.3

40.7

I am actually really confused1

.3

.341.0

I am not sure if they are being sarcastic about their waffles or if they really mean they're awful.1

.3

.341.3

I don't get it.1

.3

.341.6


12/58

I don't go out for breakfast.1

.3

.341.9

I don't have anything to say about that.1

.3

.342.2

I don't think 'awful' is a good description when trying to sell food1

.3

.342.4

I have never been, but i heard it's good1

.3

.342.7

I like how it rhymes1

.3

.343.0

I like it because it's original

1.3.3

43.3

I like it. It rhymes, it's intriguing.1

.3

.343.6

I like that it rhymes, but it seems weird that it says "awful."1

.3

.343.9

I like that it semi rhymes. but awful?1

.3

.344.2


13/58

I only went once, in 2011, but it was yummy.1

.3

.344.5

I soggy nasty waffle1

.3

.344.8

I think it is unique and catches my attention.1

.3

.345.1

I think it's a funny name- it catches people's attention.1

.3

.345.3

I think it's a less flattering name for a restaurant...1

.3

.345.6

I think it's catchy and cute

1.3.3

45.9

I think it's cute.1

.3

.346.2

I think its funny, creative, catchy, confusing, deceiving, original1

.3

.346.5

I think the food won't be very good.1

.3

.346.8


14/58

I wanted to go try it1

.3

.347.1

I wouldn't choose to go if I didn't know anything about it.1

.3

.347.4

I wouldn't eat somewhere with awful in the title.1

.3

.347.7

I'm afraid why they decided to call it awful.1

.3

.348.0

I'm not sure if it sounds good or bad.1

.3

.348.3

I've heard of it but never been there.

1.3.3

48.5

If Im going to eat a waffle, why would I want an awful one?1

.3

.348.8

interesting1

.3

.349.1

Interesting1

.3

.349.4


15/58

Interesting name choice - it gets attention - people seem to like it.1

.3

.349.7

Intriguing2

.6

.650.3

Intriguing.1

.3

.350.6

It conveys a negative connotation.1

.3

.350.9

It does not make me want to eat there.1

.3

.351.2

It does not taste good.

1.3.3

51.5

It doesn't sound very appealing.1

.3

.351.7

It doesn't sound very appetizing at all1

.3

.352.0

It gets my attention.1

.3

.352.3


16/58

It gives the restaurant an automatically negative connotation1

.3

.352.6

It is a fun hang out place1

.3

.352.9

It is a witty creative name.1

.3

.353.2

It is catchy.1

.3

.353.5

It is ironic because it says awful but it's not.1

.3

.353.8

It makes it sound like the waffles don't taste good.

1.3.3

54.1

It must be good to say your waffles are good1

.3

.354.4

it peaks my interest1

.3

.354.7

It rhymes1

.3

.354.9


17/58

It rhymes I guess, but not very appealing sounding.1

.3

.355.2

It rhymes so I liked it I think.1

.3

.355.5

It rhymes, which is neat.1

.3

.355.8

It rhymes? Although the name doesn't necessarily attract me1

.3

.356.1

It seems to imply that the food is terrible1

.3

.356.4

it sound like a quirky hang-out place like Sammys

1.3.3

56.7

It sounds awful and unsure of itself.1

.3

.357.0

It sounds awful but I know it tastes good.1

.3

.357.3

It sounds bad, but funny, too.1

.3

.357.6


18/58

It sounds kind of gross.1

.3

.357.8

It sounds like a not too great restaurant1

.3

.358.1

It sounds like a weird name for a breakfast place1

.3

.358.4

It sounds like the name of a book.1

.3

.358.7

It sounds negative1

.3

.359.0

It sounds really gross but the rhyme is cool. :)

1.3.3

59.3

It sounds terrible.2

.6

.659.9

It tastes bad.1

.3

.360.2

It's a fine name.1

.3

.360.5


19/58

It's a funny name that draws people's attention.1

.3

.360.8

It's a terrible name but intriguing.1

.3

.361.0

It's a unique, quirky name.1

.3

.361.3

it's a waffle place1

.3

.361.6

It's at the "Great and Spacious Building" aka, the Village.1

.3

.361.9

It's catchy and rhymes.

1.3.3

62.2

It's catchy but sounds really unhealthy.1

.3

.362.5

It's catchy.1

.3

.362.8

It's clever and attractive to customers1

.3

.363.1


20/58

It's cute and kind of funny-similar sounding words1

.3

.363.4

It's cute. It rhymes.1

.3

.363.7

It's delicious :) I wish they had one in Salt Lake1

.3

.364.0

It's freaking awesome1

.3

.364.2

It's funny because it must be ironic1

.3

.364.5

It's going to be awful.

1.3.3

64.8

It's intriguing and makes me want to know what it's all about.1

.3

.365.1

It's ironic, because it's probably a good waffle.1

.3

.365.4

It's pretty clever, but made me apprehensive.1

.3

.365.7


21/58

It's pretty weird and backward for promoting a restaurant1

.3

.366.0

It's probably awful.1

.3

.366.3

It's quirky and unexpected enough to make me want to check it out1

.3

.366.6

It's that breakfast place located at the Village South of Campus.1

.3

.366.9

Its a good pun1

.3

.367.2

Its awful

1.3.3

67.4

Its silly and I really like waffles, so pretty good!1

.3

.367.7

Kind of awkward, but clever1

.3

.368.0

Kind of weird1

.3

.368.3


22/58

Kind of weird, but it has good food. pricey1

.3

.368.6

Love the food, great atmosphere, want more.1

.3

.368.9

Love waffle...but Awful lost my interest1

.3

.369.2

makes me curious1

.3

.369.5

makes me not want to eat there...1

.3

.369.8

mmm yum

1.3.3

70.1

name is misleading1

.3

.370.3

Negative connotation with word awful would make me avoid the restaurant1

.3

.370.6

never been there3

.9

.971.5


23/58

never been there but have heard it is good1

.3

.371.8

Never been there. Overrated. Where is it?1

.3

.372.1

never been, sounds fun, but overpriced1

.3

.372.4

Never gone1

.3

.372.7

Never heard of it, but honestly it sounds like the typical Provo gimmick..You can quote me on that.1

.3

.373.0

Never heard of it.

1.3.3

73.3

Not a good name.1

.3

.373.5

Not a good waffle1

.3

.373.8

Not all that good. It sounds like one of those small places that make a silly name, but aren't verygood.

1.3.3


24/58

74.1

Not appealing name, but I love waffles.1

.3

.3

74.4

Not as good as the waffle truck. Kind of pricey1

.3

.374.7

Not good1

.3

.375.0

Not really appetizing. Doesn't inspire me to go there at all. Kind of sucks1

.3

.375.3

Not somewhere that sounds in any way appetizing.1

.3

.375.6

Not very good...1

.3

.375.9

Nothing special1

.3

.376.2

Only been there once, but enjoyed the atmosphere

1.3.3

76.5

Pancakes1

.3

.3


25/58

76.7

Place that sells awfully good, huge waffles1

.3

.3

77.0

Probably not good... granted, I don't like waffles anyway...1

.3

.377.3

Quirky1

.3

.377.6

Quirky, trendy, not appealing.1

.3

.377.9

Rhyming isn't everything.1

.3

.378.2

Saw them build on in Provo a few years ago.1

.3

.378.5

sells different types of waffles (dessert and breakfast)1

.3

.378.8

Something I can do at home.

1.3.3

79.1

sounds awful2

.6

.6


26/58

79.7

Sounds awful1

.3

.3

79.9

Sounds Awful and fun, want to try maybe1

.3

.380.2

Sounds awful, as in gross.1

.3

.380.5

Sounds awful.2

.6

.681.1

Sounds bad, but it makes you wonder.1

.3

.381.4

Sounds Cool. Id eat it.1

.3

.381.7

Sounds creative1

.3

.382.0

sounds fine to me

1.3.3

82.3

sounds funny... but not yummy1

.3

.3


27/58

82.6

sounds gross1

.3

.3

82.8

Sounds interesting but not a place to go for a real meal1

.3

.383.1

sounds interesting like a diner1

.3

.383.4

Sounds interesting, probably not the best name for a place but I would try it1

.3

.383.7

Sounds intriguing & makes me want to taste them1

.3

.384.0

Sounds kind of weird but wouldn't deter me from going there.1

.3

.384.3

sounds like a gross place to get cheap waffles1

.3

.384.6

Sounds like a dinky diner.

1.3.3

84.9

Sounds like a fun place for younger adults or families.1

.3

.3


28/58

85.2

Sounds like a good marketing rhyme.1

.3

.3

85.5

Sounds like a gross waffle1

.3

.385.8

Sounds like a waffle shop.1

.3

.386.0

sounds like an awful waffle, but I know otherwise because I have been there.1

.3

.386.3

Sounds like it could be good--or really bad. It better be good with a name like that1

.3

.386.6

Sounds like it would be awful1

.3

.386.9

Sounds like something Gollum would say from the Lord of the Rings movie1

.3

.387.2

Sounds like the local greasy spoon

1.3.3

87.5

sounds that it doesn't taste very good.1

.3

.3


29/58

87.8

Southern derived and greasy.1

.3

.3

88.1

Sparks curiosity1

.3

.388.4

Sticks in mind easily, hopefully the food isn't awful1

.3

.388.7

Strange name considering the food is delicious1

.3

.389.0

Stupid name1

.3

.389.2

Sugarhouse breakfast cafe1

.3

.389.5

Super creative name and sounds enticing1

.3

.389.8

tasty but overpriced

1.3.3

90.1

tasty waffle1

.3

.3


30/58

90.4

terrible name. alliteration does not entail coolness.1

.3

.3

90.7

That's cool. Awfully good waffles, I guess.1

.3

.391.0

That's hilarious! ... But are their waffles really awful?1

.3

.391.3

The name makes it sound terrible, but it's good1

.3

.391.6

The name sings "hipster." And waffles. Waffles are delicious.1

.3

.391.9

The Village, hip, Wakefield's son1

.3

.392.2

The Village; fancy; expensive1

.3

.392.4

There is no positive thought or affect associated with it.

1.3.3

92.7

They better have dang good food with a name like that.1

.3

.3


31/58

93.0

They must serve good waffles with that name.1

.3

.3

93.3

They serve waffles and other breakfast food.1

.3

.393.6

To be completely honest, I've always thought it was a little bit contrived. I mean, do you really wantyour waffles to have that kind of negative association from the get-go?

1.3.3

93.9

Too expensive, but hey, it's a waffle stand . . .1

.3

.394.2

trendy place I'd probably try1

.3

.394.5

Tried to be cute with wordplay, hope not taste1

.3

.394.8

Trying to be cute, but just sounds stupid1

.3

.395.1

Trying too hard to rhyme.1

.3

.395.3

unique, but self-damaging1

.3


32/58

.395.6

waffle place1

.3

.395.9

Waffle Truck is better1

.3

.396.2

Waffles are awful?1

.3

.3

96.5

Waffles, breakfast, food1

.3

.396.8

Waffles, trying to be creative but it didn't work1

.3

.397.1

weird name1

.3

.397.4

weird.1

.3

.397.7

who thought of that name? wouldn't it discourage customers?1

.3

.398.0

Why are they advertising that their food is bad?1

.3


33/58

.398.3

Why is it Awful? Strange.1

.3

.398.5

Why would I go there?1

.3

.398.8

yum!1

.3

.3

99.1

yum?1

.3

.399.4

Yum. Cool chalk boards and goooood food.1

.3

.399.7

yummy- great gelato1

.3

.3100.0

Total344

100.0100.0

Analysis: Most people think negatively when they think about The Awful Waffles. The words gross and nogood are repeated many times. The second most repeated word is catchy and then fun.

Question 8: How would you describe your familiarity with Awful Waffle?

I have never heard of it-13.1 percent of respondents (45 respondents)

I have heard of it but have never gone-45.3 percent of respondents (156 respondents)

I have gone once-14 percent of respondents (48 respondents)

I have gone a few times-14.8 percent of respondents (51 respondents)

I go often-3.2 percent of respondents (11 respondents)

Mean: 2.44


34/58

Median: 2.00

Mode: 2

Standard Deviation: 1.039

Analysis:Most people have heard of Awful Waffle but have never been.

Question 9:How did you hear about The Awful Waffle?

This data was originally qualitative (free response). I found 5 groups that most of the responses fell under. All of

the responses can be found below. Friend/word of mouth/social media (Facebook posts and events @ AW, Yelp,

Instagram)-116 respondents

Physically saw location-55 respondents

Traditional advertising/PR (Hitlist, Daily Universe, Advertising on campus, catering)-12

respondents

I dont know-3 respondents

Groupon/Daily deals-2 respondents

Mean: 1.51

Median: 1.23

Mode: 1

Analysis- Respondents that said they physically saw the location said it was because they walked past it

frequently. The almost always said they used to walk past it. This is unclear if they moved or if they know

Awful Waffle moved.How did you hear about The Awful Waffle?

Question 10: Are you aware that The Awful Waffle moved?

Yes-47.4 percent (163 respondents)

No-28.2 percent (97 respondents)

Mean: 1.37

Median: 1

Mode: 1

Standard deviation: .485

Question 11 A: I have been to The Awful Waffles old location.

Never-52.6 percent (181 respondents)

Once-11.3 percent (39 respondents)

A few times-8.1 percent (28 respondents)

Often-1.2 percent (4 respondents) Very often-1.5 percent (5 respondents)

Mean: 1.49

Median: 1

Mode: 1


Question 11 B:I have been to The Awful Waffles new location

Never-54.9 percent (189 respondents)

Once-8.1 percent (28 respondents)

A few times-9.3 percent (32 respondents)

Often-1.7 percent (6 respondents)

Very often-1.2 percent (4 respondents)

Mean: 1.49

Median: 1Mode 1


Question 12 A:How would rate your overall satisfaction at the new location?

Very dissatisfied-.3 percent (1 respondent)

Dissatisfied-1.7 percent (6 respondents)

Neutral-4.9 percent (17 respondents)

Satisfied-9.3 percent (32 respondents)

Very satisfied-4.4 percent (15 respondents)


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36/58

8 percent (4 respondents)






10 percent (5 respondents)Mean: 7.18

Median: 8

Mode: 8

Standard deviation: 2.03

Question 14 C: Rank each of the menu items. 0 being do not like at all, 10 being absolutely love.

NOTE: Percent is percent of people who answered this question (have eaten the waffles, crepes etc., not the

entire survey population)

Pizza

0

6.3 percent (1 respondent)

0

0

6.3 percent (1 respondent) 12.5 percent (2 respondents)


18.8 percent (3 respondents)



Mean: 7.37

Median: 7.50

Mode: 7


Question 14 D:Rank each of the menu items. 0 being do not like at all, 10 being absolutely love.



Gelato 0

0

0

0






0

Mean: 7.33

Median: 7.50

Mode: 8Standard deviation: 1.23

Question 14 E:Rank each of the menu items. 0 being do not like at all, 10 being absolutely love.



Fountain drinks

0


0


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35.3 percent (6 respondents)Mean: 7.05

Median: 7.00

Mode: 10


Question 15: Rank each of the menu items "0" being do not like at all, 10 being absolutely love

Waffles

Number of Respondents: 59 (17.2% of population)

Mean: 7.63

Median: 8

Mode: 7


Crepes


Mean: 7.18

Median: 8

Mode: 8


Pizza


Mean: 7.38Median: 7.5

Mode: 7


Gelato


Mean: 7.33

Median: 7.5

Mode: 8


Fountain drinks


Mean: 7.06

Median: 7.0

Mode: 10



38/58

Key Observations:

Menu Item priority: It appears that Awful Waffle promotes their waffles with the highest priority, followed in

order by crepes, pizza, gelato and then fountain drinks. The means suggest that crepes should be given less

priority and placed behind the pizza and gelato.

Question 16: How would you rate the following features at The Awful Waffle currently? ("10" being excellent

and 0 beingLocation

Number of respondents: 91 (26.4% of population)

Mean: 5.65

Median: 5

Mode: 5


Service


Mean: 6.64

Median: 7Mode: 8


Atmosphere


Mean: 7.38

Median: 8

Mode: 8 (Multiple modes exist. Smallest value provided)


Taste of food

Number of respondents: 89 (25.9%) of population

Mean: 7.63

Median: 8

Mode: 9


Price of food

Number of respondents: 85 (24.7%percent of population)

Mean: 5.33

Median: 5

Mode: 5


Value

Number of respondents: 86 (25% of population)

Mean: 5.67

Median: 5.5

Mode: 5



39/58

Parking


Mean: 2.90

Median: 2

Mode: 2Standard Deviation: 2.23

Bands/Events


Mean: 5.65

Median: 5

Mode: 5


Key Observation

The Awful Waffles greatest features are its taste of food and its atmosphere, with ratings of 7.63 and 7.38,

respectively. Its worst features are the parking and the price of food, with ratings of 2.90 and 5.33, respectively.Question 17: Please explain why you feel this strongly about the location of The Awful Waffle.

Positive:

Parking (Negative Response):

I love the new location, but the parking is not good at all.

It is a roomy, cool place, but it has bad parking.

Great location for people who love at the village. Not really a family shop. Parking seems

terrible if not a village member.*

It could be in a more reachable area. For example, better parking and street access.

Close Proximity

It's convenient as long as you already live South of Campus. Otherwise, it is tough to

access.

its convenient for me since i live at the village and its a cool location for students to meet

and mingle I live at The Village so it's incredibly convenient for me.

I live there

Its close to my house

Great location for people who love at the village. Not really a family shop. Parking seems

terrible if not a village member.*

It's in the center of one of the biggest apt complexes on campus.

It is convenient to where I live.

It's close by to where I live.

It's close to where I live.

It is literally a block away from my house and so it makes it convenient for a change of

scenery.

I live at the village so it's really convenient to drop by to grab dinner

Its super close to my house. Its close by

Other

I think it is much nicer than the previous location.

good

There are a lot of social events at the Village, so it is a place that is convenient to go to.

It's cool.

*Response reported in both parking and proximity categories.

Negative Responses:


40/58

Parking:

No parking at all...ever. I feel like if I don't live in the Village I don't belong there.

It's hard to find a good parking spot close to the location.

Proximity:

Well, it was closer to me in its old location. I don't want to go to the Village to eat food.

It's farther away and not nearly as down to earth as the old location was.*

Part of Complex: Well, it was closer to me in its old location. I don't want to go to the Village to eat food.

It's farther away and not nearly as down to earth as the old location was.*

I don't like going into the village for a waffle. If i lived there, it might be different.

I don't want to have to go the village

I don't like that it is part of a complex. It feels odd to go there now, and it's not as relaxed

as before.

I do not like that it is located in an apartment complex because I don't live there. I also

forget it's located there because I don't see it when driving places.

It is farther away and I don't want to have to go into the village to eat there.

Really inconvenient

Other

I don't like eating outside.

*Response recorded in multiple categories.Key Takeaways:

For those who felt strongly positive about its location, many respondents liked it because it is close to where

they currently live. Many of these individuals also complained about the parking (more than those who even

though they liked the location (Interestingly, more individuals complained about the parking from the positive

group than the negative group).

Many of the negative responses give the reason of being located inside The Village as the reason they dont like

the location.

Question 18: Please explain why you feel this strongly about the service of the Awful Waffle

Positive:

Helpful

They polite to people.

I went when it was really slow, so they were able to serve us quickly.

i have only been there once, but i have always heard and experienced friendly staff. The service is timely and friendly. However one time we went on a weekday at 5:00pm

and it was closed with no explanation or sign.

I have been there a few times and they were really helpful. They helped me order and

were patient, and cleaned up for us.

They are always nice and patient while you order.

they are fast and friendly

They are always nice and quick.

They are really friendly and quick.

The people there are always so nice, and friendly!

It was good service. Friendly people that work there.

The girls there are always super nice and their uniforms are clean and professional.

Workers are very nice and accommodating. You get your order pretty fast.

They are polite and get the order done as soon as possible. The girls are just really nice. And its feels like a second home.

I had great service when I went. I met the owner and she was really nice.

Service was fine when I went. The people are nice and service was pretty quick

They have always been very polite and willing to explain menu items to me. The food

has been prepared quickly and well.

Generic

Fantastic!

Good service.


41/58

I love the service.

I've only been to the new awful waffle for a concert/show. I've never ordered food there.

Great

i haven't really noticed anything notable

it's good

I've never really been. I went once for a dance party but never ate the food. So I'm

making assumptions here. Seems good

It's good service.

I have never been disappointed when visiting.

Negative:

The food came out too slow. It was nice because we were with friends and needed a lot of

catching up. But the wait wasn't worth the waffle. I probably would not go there unless my friends

wanted to.

Ridiculously overpriced. Food is not great. They charged me so much for fruit toppings

the last time I went that I ended up paying ten bucks for something that didn't even fill me up.

Key Takeaways:

Although one individual reported slow service, most respondents who felt strongly about service did so because

they experienced swift and kind service.

Question 19: Please explain why you feel this strongly about the atmosphere at The Awful WafflePositive:

Chalkboard

It's very unique and fun; I love drawing with chalk on the tables and I love the shabby-

chic feel.

The atmosphere is very modern and creative. I love how you can write on the tables.

Its a nice atmosphere. It is nice and warm, and the chalk is fun.

I actually think it's a really cool, relaxed atmosphere, with the fires and the chalk tables.

They've made an effort to make it a nice, unique place for college kids to hang out.

The chalk for writing on these tables is everyone's favorite.

I loved the chalkboard paint on the tables and walls. It was so much fun to draw during

the date- it was a really good conversation starter.

LOVE the creativity with the chalk and the bands. Great seating and feels warm and

welcoming. It's design is really nice, I like the chalk tables, and the fireplace is lovely

The awful waffle has a really cool, cute atmosphere

It great! Cute idea to have chalk tables. I appreciated the family friendly TV

programming that was playing. The numbers that identified our order were easy for the employees to

see.

The chalk boards are awesome, and it feels cozy and social inside.

General:

Love the fireplace and just the little places to gather, including the coaches.

It has a really nice atmosphere.

I don't think it's a bad or good atmosphere. Just that I'm not familiar with it.

Great decor and really open and roomy.

I think its a cool place that feels like its an inner city restaurant even though its not in

the city. Its a fun relaxed place to go. Big open room, cool furniture and stuff. Over all cool. It's got a fun, relaxing, sophisticated feel to it.

i have not been to the new location, i have heard good things

good

i like the atmosphere. its a cool place to hang out.

I think it's just a great place to hang out, eat with friends, hear good music. It's very

inviting and laid back.

I like the events held here. It's fun to be at a good place while watching my favorite bands

play in a small setting


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It's in the middle of college housing, so it's a good area/ atmosphere for college students.

It was very modern, open space, cozy, and a great place to just hang out with friends.

it's fun

It's a very cool, kind of hip atmosphere. Comfy places to sit, a big screen TV, and good

music playing on Pandora.

it is homie and feels nice to live

LOVE the lighting. The cafe style is hard to find around here. I'm sure it's a pretty relaxed atmosphere which would make going there appealing.

The atmosphere has a fun and relaxing feel.

Fun place, I like the decorations

Casual, cute place to hang out

It is fun!

I feel like a cool hipster when I'm there

It's a nice place to go hang out and relax.

It's a really nice restaurant

The atmosphere is trendy and inviting.

It's cool inside.

It is unique...something that is hard to come by at times. it is nice to have a different

atmosphere

It's fun, inviting and has a hip, young vibe. Like having it near a nice apartment complex.

the atmosphere is just fun, especially when there's a good band playing

Fireplaces. Enough said.

Negative:

Indifferent

The old atmosphere was cool. Haven't been to the new one.

Key Takeaway:

Respondents love the trendy atmosphere. Many specifically really like the chalkboard tables.

Question 20: Please explain why you feel this strongly about the taste of food at The Awful Waffle

Positive:

Waffles

I love the waffles. They are filling and delicious.

I love, love, love sweets and Awful Waffle can make a better crepe/waffle than me anyday of the week. I always ask the cook to make me their favorite so I get to try something new every

time--I've never regretted it. They make my sweet tooth very happy.*

I just really like their waffles and the crepes. They seem to be made with quality

ingredients.*

the food is really good and its fun to create your own waffle

I really like their different types of waffles, especially the leige waffle.

It's delicious and fresh, but sometimes they burn the waffles and don't give enough syrup

Waffles are great.

The waffles are awesome! I love all the different toppings and it's always more than I can

eat by myself.

I do love waffles and crepes, and The Awful Waffle does a good job with both.*

Crepes

I love, love, love sweets and Awful Waffle can make a better crepe/waffle than me anyday of the week. I always ask the cook to make me their favorite so I get to try something new every

time--I've never regretted it. They make my sweet tooth very happy.*

I just really like their waffles and the crepes. They seem to be made with quality

ingredients.*

I really thought my crepe was incredible. I would recommend the food to anyone. High

quality.

The waffles are awesome! I love all the different toppings and it's always more than I can

eat by myself.


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I do love waffles and crepes, and The Awful Waffle does a good job with both.*

Gelato

It was a delicious and yummy dessert! Can't go wrong there!

Pizza

They make their own whip cream. And fresh fruit! And their pizza crust is the best.

Other responses that contain insight

There's a lot of selection and high-quality food - it's really yummy. The food is pretty tasty. Now if the price was right, I'd be going there a lot more often.

Good an different from most places around provo

You can tell it's pretty good/authentic, but it's overpriced for what it is.

because it is unique

I love the food at Awful Waffle. It's comfort food.

Delicious! Made from scratch. Good every time.

They use natural ingredients.

It's a unique menu and it just tastes good!

The food is good, very sweet and they have lots of variety, something for everyone.

It tastes really good.

the food is both savory and sweet. it is unique and high quality

I like the variety of toppings and thought the food tasted good.

The food was delicious, great quality, fresh. It is delicious; however I'm not sure it reflects the price in its value. Too pricey. I would

go more often if it was 2 dollars cheaper.

General

The food was good when I had it

The food is all great.

It is good!

Good

The food I had was delicious and filling

It's good

it's yummy

Its tasty...need I say more?

It's just so good! :)

The food is really good! It tasted good.

It is good

... It's delicious

it's good

I like that kind of food

I thought the food was awesome. i was expecting a different taste, and it was what I got!

It was super-duper good. I loved it.

Negative:

You pay a lot for kind of a small waffle; it should be a really good waffle. It is.

It was good. I just wish I'd gotten something else instead.

its pretty good, nothing out of this world

The taste is good, the value could be a lot better. I can go get an authentic Italian pizza

that is larger and less expensive elsewhere. I also think you can make a waffle that tastes better thananything I could ever make, but the price difference is not worth the taste difference.

*Response reported in multiple categories

Question 21: Please explain why you feel this strongly about the price of the food at The Awful Waffle

Positive:

It doesn't seem too pricey.

Its a bit pricey to go all the time but not terrible

It is affordable.

You get what you pay for. They load the topping on.


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My mom paid for it? To be honest I didn't pay attention to prices.

Negative:

Going into it, you think that the Awful Waffle pricing is good. The base isn't that much

but once you start adding toppings the price skyrockets. I don't understand why it is so much money for

only a few strawberries or a dollop of whipped cream.

It's very expensive and I think the waffle truck is better.

It's really expensive. The food is overpriced for what it is.

Key Takeaways:

Responses to this question are too varied to draw any useful conclusions.

Question 22: Please explain why you feel this strongly about the overall value at the Awful Waffle.

Qualitative Response

Everyone i know loves awful waffle, so i think it is valuable

Fun place

Good waffles, and friendly service.

i have been impressed with all factors except for the parking. i feel they offer great food for a good price at a

unique location...something that doesn't always happen.

I thought the price, the food adn the atmosphere were all good. The music was too loud though. it was hard to

enjoy conversation with my wife. Kind of gave me a headache

It is good.It's an alright place to eat more for a snack or dessert. But, I wouldn't eat there for a meal. Also, the atmosphere

is okay, but sometimes I feel like it is the Village's hangout and there's a certain stigma there.

It's very expensive and I think the waffle truck is better.

Its a good place, I like it

Its just a really great hangout spot, with really good food.

See above.

The awful waffle is near to my apartment, we just walk, the prices are reasonable, and the food is tasty. Also, we

can sit down and enjoy the food in peace.

The food was good and I don't think it was too expensive either.

Where else am I going to get it?

Question 23: Please explain why you feel this strongly about the parking at the Awful Waffle.Qualitative Response:

it's difficult

All the parking- as I understood it was either already taken on the street by residents, or was made for those who

lived in The Village and we would be ticketed for parking there.

baaaad parking options...

I don't know where I would park if I went there

I have spent more than 5 minutes looking for parking. If I wasn't meeting friends there, I would have left and

gone to a restaurant with more accessible parking.

I live there

I park underground.

I'm not sure I would know where to park if I went to the new location.

I've never been to the new location so I don't know about the parking.

If you're lucky, you'll find a parking spot on the street close by. Otherwise, you're out of luck. You have to gofind something in a church parking lot or hope no one will tow you while sneaking into the Village parking lots.

Is there parking? I've never been able to find it within two blocks.

It is harder to find parking at the Village since its so crowded

It is located in the Village, the streets surrounding it are usually packed full of cars.

It took me a while to find somewhere to park, and after I finally did, I had no idea where The Awful Waffle was

in relation to the parking spot.

It was busy when I went, and I didn't know if there was guest parking close by, so I ended up parking on the

street and walking a couple blocks. Another time, I did find the guest parking, but it's right next to the residents'


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parking and is hard to get i and out.

It's hard to find parking on the street so there is nowhere to park, and then you have to walk across the street

It's hard to find places to park where it's located.

No parking lot

No where to park, to my knowledge.

Parking is a pain..like a lot of Provo..

See above.Street parking sucks

The basically isn't any parking.

The parking at the Village is not ideal for visitors. We are forced to park far away because there are no close

parking spaces for people without village parking passes.

the parking is awful. it doesn't exist.

There is hardly any parking close to the village except on side streets that are usually full at night when I go.

There is little to no available parking in the area.

There is never any parking on the streets of Provo, especially by the popular village apts.

there is no parking. visitor parking is hard to come by, and it is easier to just walk than try to find parking.

There isn't really parking anywhere in Provo.

There really is nowhere to park around. I live close so we just walk.

There's hardly any parking here in Provo to begin with and the village and liberty square parking is some of the

worst. Yes, Awful waffle will get people from the village coming a lot because it's super convenient for them,by less convenient for everyon else in someways because you have to go into the village to get there. I want to

avoid stepping foot into the Village if I can help it, for parking and atmosphere.

there's hardly anywhere to park nearby because of the location. the village always seems overcrowded.

We can almost never find parking there. People living around Awful Waffle already take up the spots, so we

usually have to walk to get there.

We had to park really far away last time we went to the new location because no spots were open close by.

What parking?

Whenever I've tried to find parking I have had to park far away.

Where to park is unclear, and most street parking is taken up by BYU students living in the area.

Yeah, so you have to park on the street (if there is any available spots) to eat at the Awful Waffle in both

locations it has been at. I hate restaurants in downtown areas that make you pay for parking in a lot to eat there.

Every restaurant should make sre parking accommodations are met for the customers because we are already

paying to eat at that restaurant.

Question 24:Please explain why you feel this strongly about the bands/events at the Awful Waffle.

Qualitative Response:

James Devine

becaue it supports band in provo

Fun parties

I didn't see a performance so I didn't really have an opinion on it.

I have never been to a band/event at the Awful Waffle. I simply have no opinion.

I know several of the bands that have played there and it seems like a great location.

I like having entertainment where I eat.

I like that it's close.

i see event notices on facebook often.I'm just no aware of any that have taken place there.

I'm pretty biased but I used The Awful Waffle for an event I did, and they were so easy to work with. The event

was a big success and everyone seemed to love the atmosphere.

Loved the James Devine concert. Super fun & free!

My friend played there!!!

That's the best part!

The bands are too loud. I tried to go to Awful Waffle to catch up with friends and it was hard to hear them.

The bands I have seen are pretty mellow and give a nice atmosphere.


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They are entertaining.

they have cool chalk tables

This is my favorite part. I would not eat there if it was not for the events

Question 25:Are you aware that there is a market at the Village?

1= Yes: 38.5 percent of respondents (62 respondents)

2=No: 61.5 percent of respondents (99 respondents)Respondents that skipped this question: 183

Mode: No

Analysis: 61.5 percent of respondents are not aware of the Market. Only 38.5 percent are.

Question 26: How many times have you gone to the market at The Village?

1= Never: 67.7 percent of respondents (42 respondents)

2= About once or twice a week: 30.6 percent of respondents (19 respondents)

3= Several times: 0 percent (0 respondents)

4= About once a week: 1.6 percent of respondents (1 respondent)

5= More than once a week: 0 percent (0 respondents)

Mean: 1.35

Median: 1

Mode 1

Std. Deviation: .575Respondents that skipped this question: 282

Analysis: Most people have never been to the Market (67.7 percent), while 30.6 percent of people use the

Market once or twice a week.

Question 27: On a scale of 0-10, how useful is the market at The Village to you? (10 being extremely useful

and 1 being not at all useful

0= 44.4 percent of respondents (16 respondents)

1=8.3 percent of respondents (3 respondents)




7=2.8 percent of respondents (1 respondent)

Respondents that skipped this question: 308

Analysis: Almost half of respondents feel that the Market is not useful. The highest score received was a sevenout of ten, but only one respondent felt that way. The rest of the respondents scored the Market at five or below.

Question 28:Why is the Village Market useful to you?

This survey question involved skip logic. No one responded favorably to the question ranking the

usefulness of the market and as such there is not data. We can thus assume that of those surveyed, no one feels

the market is useful.

Question 29: Why is the Village Market not useful to you?

Why is the market at The Village not useful to you?

FrequencyPercent

Valid Percent

Cumulative PercentValid

31892.492.492.4

Because I do not live at the Village and if I go to the market I go to Smiths and if I am at the Awful


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Waffle I only am willing to pay for the waffle. They are pricy so I am not going to want to spend evenmore money.

1.3.3

92.7

Because I don't live at The Village and I don't have a car to drive there.1

.3

.393.0

I bought milk there once, and it was expired already. Plus, I think it was a lot more expensive thannormal grocery stores.

1.3.3

93.3

I do not live there1

.3

.393.6

I don't know what that is or where it is.1

.3

.393.9

I don't know where The Village is.1

.3

.394.2

I don't live at the Village1

.3

.394.5

I don't live nearby

1.3.3

94.8

I don't live there1

.3

.3


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95.1

I don't live there and don't have any reason to go there. I also don't have a car.1

.3

.3

95.3

I don't live there and I have a grocery store and other good restaurants where I live.1

.3

.395.6

I don't live there and only visit on extremely rare occasions.1

.3

.395.9

I don't live there and when I have been there it's really small and doesn't seem to have much.1

.3

.396.2

I don't want to go there. I'd rather go to a restaurant that's not located in the hipster area of town.1

.3

.396.5

I dont live there1

.3

.396.8

I have never heard of it.1

.3

.397.1

I have other places I can get rewards for buying at.

1.3.3

97.4

I just never really think to pick up things there. I go to the Awful Waffle for a meal not to cook/prepare something myself.

1.3


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.397.7

I live near a grocery store.1

.3

.398.0

I'm married and don't live near it1

.3

.398.3

I've never been1

.3

.3

98.5

Other stores are closer.1

.3

.398.8

poor parking1

.3

.399.1

The location is further than Smiths from my apartment. I imagine, also, that it would be morecrowded since it is located in a large apartment complex, and also that it has less variety and higherprices.

1.3.3

99.4

They didn't have milk.1

.3

.3

99.7

Why would I go there.1

.3

.3100.0

Total


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344100.0100.0

Key Observation: Most people do not live at the Awful Waffle, and view it as a restaurant. Forresidents that live there, they prefer to buy groceries at a grocery store where they can buy more

items for a less expensive cost.

Question 30: Describe your student status.

Number of respondents: 295 (85.75% of respondents)Mean: 1.5Median: 1.00Mode: 1Std. Deviation: .824

Further analysis:I am a full-time student

Frequency: 211

Percent: 61.3

I am a part-time studentFrequency: 21Percent: 6.1

I am a non-student residentFrequency: 63

Percent: 18.31= Full-time student, 2= Part-time student, 3= non-student

Key Observation: The majority of those who participated in this survey are full-time students.Following full-time students the next highest ranking was non-students, followed by part-time

students.

Question 31: How old are you?1=18-302=30-493=50+Number of Respondents: 297 (86.33% of respondents)


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Mean: 1.06Median: 1.00Mode: 1Std. Deviation: .283

Further Analysis:

Ages-18-30Frequency: 281

Percent: 81.7Ages 30-49

Frequency: 13Percent: 3.8

Ages 50+Frequency: 3Percent: .9

Key Observation: A significant majority of respondents were between the ages of 18-30.

Question 32: Where do you currently reside?

1= At the village2= Between Center Street- Campus and University Ave 900 East, but not at the Village3= Another Area of Provo4= Utah County Outside of ProvoNumber of Respondents: 290 (84.3% of respondents)Mean: 2.62Median: 2.00Mode: 2Std. Deviation: .789Further Analysis:

At The Village Apartments:

Frequency: 7Percent: 2

Between Center Street- Campus and University Ave 900 East, but not at The VillageFrequency: 144Percent: 41.9

Another Area of ProvoFrequency: 90Percent: 26.2

Utah County Outside of ProvoFrequency: 49Percent: 14.2

Key Observation:Those who live at The Village were lowest in those who responded. Our datademonstrates much more significantly individuals living near The Village and in the surrounding areaof Provo.


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Question: 33 What is your gender?

1= male2= femaleNumber of Respondents: 295 (85.8 %)Mean: 1.67

Median: 2.00

Mode: 2

Std. Deviation: .469

Further Analysis:

Male

Frequency: 96

Percent: 27.9

Female

Frequency: 199

Percent: 57.8

Key Observation: Significantly more women responded to this survey.

Histograms (please paste your histogram in this part according to your

question number)Q. 1


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