How to shape and maintain the image of an app, brand, company, organization or individual in the eye’s of the public!

April 27, 2015

Public Relations Services

Public relations revolves around the idea of increasing reputation by

telling a story that gets people talking. Public relations professionals

work as a team to customize each PR campaign and tailor each

plan to the needs of the product.

PR professionals spend a ton of time cultivating relationships with

editors and contacts in various media outlets and work to leverage

those relationships to gain organic traction in newspapers and

magazines, on TV/radio, in blogs and more.

A great PR campaign starts with a creative story that is creative

enough to get people talking. Once those people start talking, pr

success is knocking at the door.

Mobile App PR Statistics

● Spending on traditional public relations services grew by 4.9

percent from 2005-10, to $3.7 billion.

● Spending on word-of-mouth marketing services, which is often

managed by public relations, grew by more than 10 percent in

2009 and is fueling much of the industry’s growth.

*Source - http://media.prsa.org/events/PR-by-the-Numbers.htm

● Overall mobile app usage grew by 76% in 2014 according to

Flurry Analytics.

● Mobile app store revenues worldwide are projected to grow to

US $76.5 billion in 2017 according to Statista.

● 93% of all US app downloads in 2014 were organic, down

slightly from 95% in 2011 according to Flurry..

Strategies ComboApp uses

1. Set Goals - Both the pr team and the app’s development team need to agree upon reasonable goals in order to

progress in a smooth and flowing manner and to be able to see advancement.

2. Create Media Collateral - Work as a pr team to create the most engaging content for the app. Create tailored

messaging, a press release, media kit and various pitching materials and keep them in an organized folder.

3. Build a Media List - This is the bread and butter to any pr campaign. It is important to only reach out to contacts

that would potentially write about the specific topic or who have written about a similar app/topic in the past. Create

a tailored list of all of these contacts while incorporating contacts who you have a relationship with.

4. Execute Media Outreach - Distribute a well-written press release and use your tailored pitches to reach out to each

individual contact on your media list and follow up if necessary. Grab the editor/reporter’s attention from the start

and give him or her as much information about the app as possible. It is important to have icons, screenshots and

any other specs to be able to send if requested.

Strategies ComboApp uses

5. Be Social - Social media is key when it comes to spreading the word about an app. Be sure to share the news of the app launch on Facebook, Twitter, etc.

6. Track Coverage - Create a tracker in which you can track the distribution of the press release and secured app coverage in national media outlets.

7. WATCH YOUR APP GO VIRAL :)

*Please keep in mind that this is just a snippet of what a basic campaign may look like here at ComboApp, as we try not to reveal ALL of our pr tips and secrets. Our team at ComboApp works to customize and tailor each campaign to each individual app so no single app campaign looks the same. Check out all of our incredible pr services here!

About ComboApp

ComboApp, Inc.

Willis Tower, 93rd Floor

233 S Wacker Dr SUITE 9390

Chicago, IL 60606, US

Tel: (+1) 773.305.0886

Website: http://comboapp.com