public relations plan project
DESCRIPTION
this presentation is about a PR Plan that we came up with to promote a fictional NGO whose task is to preserve water bodiesTRANSCRIPT
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Public Relations Project
PR Plan for NGO BOOND (NGO to preserve water bodies)
Name - Janmejay SinghRoll No. - 10224000003
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The Public Relations Plan
We will be covering the Plan in the following manner –
• Introduction – The necessity to preserve the water bodies
• Objectives and Goals – What we look at in the PR Plan
• Target Audience – The people we really need to look at
• Tools – How we reach to the Target Audience
• Conclusion – The planning concluded, work shall begin
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Introduction• In India, there are numerous water bodies, out of which
more than 95% of them get contaminated everyday.
• In the industrial areas, and the ‘big’ cities, pollution is High on water bodies close by.
• NGO Boond has started the water preservation campaign
to help preserve the water bodies.
• NGO Boond has begun the campaign in Mumbai, also plan to spread to other parts of the country.
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Objectives
• The main objective of NGO Boond is to preserve the water bodies.
• The main objective of the PR Plan is to ensure the visibility and support for NGO Boond.
• The present objective for NGO Boond is to get the water bodies of Delhi cleaned. Therefore, our PR Plan will target the city of Delhi
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Goals
• To clean the water bodies around Delhi (esp. Yamuna river and its supporting streams).
• To appeal to people for funds/charity through the PR Tools.
• To encourage people, especially youth to become a part/volunteers for this N.G.O.
• To make people more aware towards their responsibility for the water bodies etc.
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Target Audience• Our Target Audience would, in general, be all the people
in Delhi.
More specifically,
• We target housewives
• The Youth, and School Going Children
• The Slum Dwellers
• People living close to the water bodies
• Donors/Investors and Socially Responsible Businessmen
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Internal PR
• Distribution of free passes for the Plays and Dramas.
• Distribution of the NGO’s T-Shirts.
• Also, provision of Meals at all the events.
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Tools
• Press Conference
• Press Release
• Announcements
• Websites, Web Blogs and Net Communities
• Photography
• School events
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• Quizzes etc in teen magazines
• Flex and T-shirt Designing competition in College Fests
• Rallies in all parts of the city with distribution of T-Shirt
• Dramas in English and Hindi in colleges and theatres.
• Short shows on Radio, publicity of our campaign.
• Seminars in Hindi and English
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Conclusion
• The complete PR plan is divided into two parts – Short term and Long term. The long term is for the entire year with suitable tools with appropriate intervals.
• Each of the mentioned strategies/tools will be used together or in rotation all through the year as required to ensure the goals are being achieved effectively.
• We will frequently follow up on the results of our PR activity and modify the plan as required.
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THANK YOU