PUBLIC RELATIONS COMMISSION

A communications briefing for theHeads of Jurisdiction Assembly

with H.E. the Grand Master

20-23 May 2010

Presented by the PRC In Santiago de Compostela

Msgr. Anthony Toms and Klaus-Peter Pokolm

PUBLIC RELATIONS COMMISSIONSTRUCTURE

PR CD ep uty Ch a irm an

Secretary

In tern et Graph icsD es ign /L ayo ut

W eb M aster

N atio n a l Ju risd ic tionA p po inted

W eb M asters

M 'ship Va lida tionH ead o f Ju risd ic tion

A p po intee

Em ail Adm in.M em bers Access

T echn ical A dvisor D atab ase Sp ec ia list

N atio n a l Ju risd ic tionR ep resen ta tives

Ed ito r ialN ew s/Even ts

PR CC H A IR M AN

G R A N D M A G IST RYG rand Rep resen ta tive

C o m m s. D iv.

TH E G R AN D M ASTER

PUBLIC RELATIONS COMMISSION

Strategic Communications Plan (SCP)

2010www.st-lazarus.net

Approved by

The Grandmaster & the Grand Magistry

PUBLIC RELATIONS COMMISSIONCOMMUNICATIONS

PUBLIC RELATIONS COMMISSIONBACKGROUND

•1995: First Internet Presence providing a common platform for both Obediences www. st-lazarus.net

•2004: PRC formally installed by the Grand Master and the Grand Magistry during a Grand Magistral Meeting

•2005 - 2009: Period of silence for communications.

•2008: Election of new Grand Master.

•2008: Rebirth of transparent communications.

•2009-2010: Strategic Communications Plan - SCP

PUBLIC RELATIONS COMMISSIONCOMMUNICATIONS TRANSPARENCY

• Clear Goals for reporting news and information

• PRC & Communications not ends in themselves.

• PRC is the Order’s medium for Communications in close partnership with Jurisdictions.

• Comms a means of recruiting younger Members.

• Focus for Hospitaller activities

• Focus on our Order’s Christian Ecumenism.

• Enable Communications to and from Jurisdictions.

PUBLIC RELATIONS COMMISSIONOUR ORDER’S OFFICIAL WEBSITE

www.st-lazarus.net

HELPFUL AREAS• Current Events: How to post your own: Event-Date-Time-Location, ‘more info’.

• News, Members News, Documents,Items of International interest.

•Constitution, Declarations, Decrees, National Bulletins,Circulars,Image Gallery,Video Streams.

PUBLIC RELATIONS COMMISSIONINTERNATIONAL HOSPITALLER WORKS

Raison d’être of the Order: our Hospitaller Works

• Grand Hospitaller – Coordinator.

• Jurisdictional Hospitallers – National Websites.

• Reported details published on the Orders only Official International website

• Published for general viewing.

PUBLIC RELATIONS COMMISSIONHOW TO ENTER EVENTS WITH THE PRC

• Each Jurisdiction with a Website should appoint a Member to manage its website.

• Application is made to the PRC and a username, password, with instructions will be issued to the appointed Member/Webmaster.

• Events such as Investitures, Meetings, Religious Services can then be featured internationally using the supplied format for events on the main website. – (Form for download see “Members area – “Communication”)

PUBLIC RELATIONS COMMISSIONCOMMUNICATIONS

PUBLIC RELATIONS COMMISSIONACCESS TO MEMBERS’ AREA

Application to access the Members’ Area

• Open the website

• Members Area

• Application

• Complete Application Questionnaire

• Receive the Access Codes A semi-automatic Access-Procedure is being

installed

PUBLIC RELATIONS COMMISSIONWEBSITE ACCREDITATION LOGO

• Acknowledgment of the Grand Master.• An approved History of the Order.• Linked only to the International Website.• The International Website assures a secure link

to all other approved Jurisdictional Websites

PUBLIC RELATIONS COMMISSION

This concludes the formal presentationabout Communications to the

Heads of Jurisdictions. It is really just the beginning of an ongoing partnership between national Jurisdictions

and the PRCon behalf of our Grand Master.