PUBLIC RELATIONS

WHAT IS PUBLIC RELATION ?“Public relation includes all efforts by an organisation

which lead to a favourable opinion about the organisation in the mind of the public.”

-George F. MeredithPublic relation = relations with the publicA system of communication to create goodwill.

FEATURESPLANNED EFFORT

SUSTAINED EFFORTS

CREATION AND MAINTENANCE OF UNDERSTANDING

PARTIES

SPECIALIST JOB

PUBLIC RELATION INVOLVES:-

Evaluation of public attitudes and opinions.

Formulation and implementation of an organization’s procedures and policy regarding communication with its publics.

Coordination of communications programs.

Developing rapport and good-will through a two way communication process.

Fostering a positive relationship between an organization and its public constituents.

OBJECTIVEConvey policies and programmes of org. to public.

Collect info. About public opinion about the org., top management etc.

Overcome people’s prejudices, suspicions and dislikes.

Mould people’s attitudes in favour of the org.

Establish and maintain goodwill and understanding

Build an image as a forward looking org.

Functions of public relations

Publicity

Press Relations

Industry Relations

Lobbying

Public affairs

Development

I. EXTERNAL MEDIANewspaperRadioTelevisionMagazines

II. INTERNAL MEDIAHouse JournalBulletin BoardAnnual ReportPrinted Literature

III. MEDIA RELATONPress ConferencePress ReleasePress TourExhibition

IV. COMMUNITY RELATIONSA community is a group of

people , who live in same place, share the same government and have a common cultural and historical heritage. The people who live in a community and the institutions that serve them are mutually depend. The people cannot enjoy a good life without the institutions. This is called Community Relations.

V. GOVERNMENT RELATIONSThe function of PR in

government is essentially non-political. The government department has two main tasks-

To give regular information on policy plan and activities and achievements of department.

To inform and educate the public on legislation, regulations and all matters that effect the daily life of citizens.

VI. USING PHOTOGRAPH FOR PR COMMUNICATION

Photographs and illustrations are important aid to public relations. The first point to appreciate is that photographs always lend authenticity. It has definitely edge over printed matter. It has news worthiness even for illiterates.

VII. USING ADVERTISING FOR PR COMMUNICATION

Advertising is also very effective medium for communicating. In public relations purposes. Traditionally, organizations have used advertising to sell products but lately, firms use advertisements for purposes other than production promotion. Public relations advertising focused on the general image of the company wished to convey and the public issues it wished to confront.

VIII. DIRECT COMMUNICATION METHODS

SIGNSPOST CARDLETTERSWORD OF MOUTHTELEPHONE AS A PR DEVICESPEECHES AND SPEAKERS BUREAUSELECTRIC SPECTACULAR DISPLAY

XI. OTHER PUBLICITYLEAFLETSSTICKERSLEVELDIRECT MAIL

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