Public Information & Education

Amanda BrownPublic Information Officer

2015 Grant Orientation Workshop

Topics

• Educational Materials• Promotional Materials• Buy America Act• Logo Usage• Press Releases/Media Advisories• PSAs

Educational Materials

• Material that educates and informs an audience • Examples: activity books, coloring books,

brochures, posters, flyers, envelope stuffers, bumper stickers, etc.

• Requires prior approval• Must include a GHSO logo and:– This material was developed through a project

funded by the Tennessee Governor’s Highway Safety Office.

Promotional Materials

• Material that promotes, supports, or enhances efforts and directly relate to the project objective

• Examples: key chains, on-board signs, mugs, pencils, magnets, litter bags, etc.

• Requires prior approval• Must include a GHSO logo– Written statement not required

Buy America Act

• All products purchased with federal grant money must be manufactured/assembled in the United States

• Any manufactured add-on to an end product is, itself, an end product and must also be made in the United States (examples: batteries, chargers, printer ink, etc.)

• This applies to everything from paper clips to vehicles and all things in between

• Document, document, document.

New Guidelines

• When promotional items are included in a grant’s activities, a plan outlining the purpose of the items is required:– Activity– Promotional item type– Quantity– Target audience(s)

• How leftover materials will be utilized must also be addressed

• Promotional items cannot be freely distributed to the public without any interaction

Approval Form

Logo UsageUse these: NOT these:

+ others

Press Releases/Media Advisories• Statement options:

– This project funded solely by the Tennessee Governor's Highway Safety Office– These high visibility patrols will be conducted in partnership with the

Tennessee Governor’s Highway Safety Office’s “Drive Sober or Get Pulled Over” campaign. The Governor’s Highway Safety Office is providing grant overtime funding for Johnson City officers to conduct these DUI enforcement patrols aimed at removing impaired drivers from the road during this busy holiday weekend.

– This campaign is funded through a grant with the Tennessee Governor's Highway Safety Office

• Keep statistics up to date in templates• Use the word “Tennessee”• Send for prior approval – designate if you would like a quote from

Director Poole

PSAs (Radio + Television)

• Not frequently permitted• Must abide by NHTSA requirements• Will require longer approval time• Must have a traffic safety message• MUST BE APPROVED PRIOR TO AIRING– If you are using grant funds for the production, the

concept must be approved beforehand

QUESTIONS?