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TRANSCRIPT
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Industry transformation
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Key takeaways
› Increase of mobile data subscriptions along with increasing average data consumption per subscription will drive the data traffic growth.
› Technology innovation continues to play a catch up with the growth – 5G development
› Network performance is currently the main driver of smartphone users’ loyalty to operators.
› App coverage requires a true end-to-end approach to design, build and operate mobile networks together with smartphone performance – Ericsson ConsumerLab and SmartphoneLab
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