public engagement: and why phd students should do it!...why should phd students blog? (or podcast,...

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Department of Psychological Sciences Public Engagement: And why PhD students should do it! Dr Suzi Gage Lecturer, Addiction Research Group [email protected] @soozaphone

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Page 1: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Public Engagement: And why PhD

students should do it!

Dr Suzi Gage

Lecturer, Addiction Research Group

[email protected]

@soozaphone

Page 2: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Outline

• My story

• Types of public engagement

• Why do public engagement?

• Top tips for blogging and podcasting

Page 3: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

My story

Page 4: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

• Blog moved to Nature Network

• Then to Scilogs.com

My story

Page 5: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

• Won 2012 UK Science Blog Prize

• Moved to theguardian.com

My story

Page 6: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

• I’m a Scientist Get Me Out of Here

• Scroobius Pip’s Distraction Pieces

• Not just the usual ‘science communication’?

My story

Page 7: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

My story

Page 8: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

My story

Stimulate discussion around scientific method via the lens of recreational drugs

Work with underserved audiences – cannabis clubs

Expand the reach of my work – book

Evaluate the impact of my outreach

Page 9: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Types of Public Engagement (a non-exhaustive list)

• Writing – books, articles, podcasts, tweets

• Broadcasting – radio, TV, podcasts, vlogs, youtube

• Outreach – stalls, public talks, workshops

• PPI (personal and public involvement) – working with the individuals who are also the subject of your research

• Citizen science – harnessing enthusiastic lay-people to collect/interpret data

Page 10: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Things to consider

• What’s the purpose of your engagement – tell, ask, discuss, decide

• Where in your research activity are you – beginning (input in design of a study), middle (an insight in to the research process), end (dissemination of findings/impact)

• Your particular research study, or bigger picture information/discussion

Page 11: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why should PhD students blog?(or podcast, or do any other activity really)

Page 12: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why? 2 way communication

Page 13: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why?

• You’re the boss (but you can ask for help)

– Send posts to supervisor/mentor

–Now he sends his posts to me!

Page 14: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why? Immediacy, Controversy

Page 15: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why? Niche posts for niche audience

Page 16: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why? Lay summaries of research

Page 17: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why? Respond to media misrepresentation

Page 18: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why? Respond to media misrepresentation

Page 19: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why? Up-to-date description of your work for

potential collaborators

Page 20: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why? Post publication peer review

Page 21: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why? Post publication peer review

Page 22: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

How

• Join twitter (seriously)

Page 23: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

How - Team up

Page 24: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

How - Join a blogging network

Page 25: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

• Write about what interests you

• Or, write about what you struggle to understand!

Page 26: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

How - Start a lab group blog

Page 27: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Page 28: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Say Why to Drugs Podcast

• The science around recreational drugs

• No judgment, no spin, no hyperbole

• Episodic podcast – one substance per episode

– Appeal?

– Short term effect

– Long term effect

– Myths

– Benefits?

– What don’t we know

Page 29: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Why a podcast?

• Flexible

– Format

– Length

• Accessible (?)

• Audience appropriate (?)

• Convenient for presenters!

• Acast app links to further reading/watching

Page 30: Public Engagement: And why PhD students should do it!...Why should PhD students blog? (or podcast, or do any other activity really) Department of Psychological Sciences Why? 2 way

Department of Psychological Sciences

Over to you!