Public Domain

&

Social Networking

Ashwini Kumar Rath Founder Director & CEO

BATOI SYSTEMS (P) LIMITED https://www.batoi.com

http://ashwinirath.com

When you hear that a person does

not have a Facebook account,

how do you react?

ashwinirath.com

Goal for Shared Experience

ashwinirath.com

TV/Radio

Smartphone/

Tablet Desktop

Mobile

Real-Time

Social

You

Exchanging Information from

a Distance

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Before 150 Years: Telegraph

Email and SMS Online Social Networking

What is Social Network?

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“A social network is a social structure made

up of a set of actors (such as individuals or

organizations) and the dyadic ties between

these actors.” – Wikipedia.org

Six Degrees of Separation

Everyone on Earth is separated from

everyone else by no more than six

intermediate personal relationships.

Crowded Landscape with

Some Leaders

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Elements of a Social Network

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A

D E

F Y

C

B

A Simple Sociogram

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Publishing

Communication

Privacy Control

Parameters change.

Vehicles of

Social

Networking

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SMS Email

Micro-blog Blog

Webcasting Live

Streaming

Share and Ping-back

Follow, +1, Like

Much Is Happening on Social

Networks

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A 75-year-old chairman of 144-year-old

corporate uses 6-year-old media to

broadcast message to 285000 followers that

got re-twitted a few hundred times.

• Politics http://www.google.com/elections/ed/us

• Sports and entertainment events

• Universities

• Corporate

• Communities

• Disaster-time Assistance

…

Evolving into True Democracy

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Public can actively reflect their opinions and

supervise the government’s administrative

measures and implementation.

• Knowledge Management (Health, Education,

Transport)

• Society beyond National Framework

Anonymity is a plus

Broadcast Media Turns Social

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• TV offers networking capabilities

• Amplify your message

• Viewer to Contributor

• Power and profitability through strong

communities for fans and consumers

• Most active groups are the ones that

achieve many-to-many conversations

Water-Cooler

(Social) Effect

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• Socializing around a

focal point

• Split time between the computer screen and the

big-screen TV

• View and engage online

simultaneously

Blogs and social Web sites

like Facebook and Twitter

enable an online water-

cooler conversation,

encouraging people to

split their time between

the computer screen and

the big-screen TV.

- The New York Times

(http://www.nytimes.com

/2010/02/24/business/med

ia/24cooler.html?_r=1&ref

=technology)

Integration of Two Media

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• Broadcast of the 51st Grammy Awards on uStream and

Facebook increased TV audience by 35%

(http://socialmediatoday.com/SMC/182824)

• Over (a period of) time we may see eyeballs getting split between television and online leading to drop in IPL TV

ratings.

(http://www.mecglobal.com/assets/Uploads/PressRoom/

AllFiles/MEC-IPL-5-Press-Release040312.pdf)

Full integration rather than just

augmentation.

Public Domain and Social

Networking

Privacy

Usability behind

Transitions

Interoperability of Data across

Devices

End-user Bandwidth

Evolution of Accessing

Devices and S/W

Government and

International Norms

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Challenges:

Integration

of Social

Networking

with Public

Broadcasting

Systems

How Don’t People Watch TV?

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People don’t watch a channel, download

App, then change channel and download

another App.

• ConnecTV uses audio-recognition technology to

pick up on what a viewer is watching and offers

suggestions about supplementary stories and

programmes (http://connectv.com)

• Yahoo’s IntoNow (http://www.intonow.com)

• Miso (http://itunes.apple.com/in/app/miso-

social-tv/id352823603?mt=8)

• GetGlue (http://getglue.com)

All Is Not Well!

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“Self-obsession and one-moment glory have pushed

people to divulge everything about them online.

Happiness when we get likes, and arrogance if we

are criticized, remain the prevailing phenomena on

social media.”

(https://www.batoi.com/360/odisha/2012/06/30/the-

asocial-networking-by-dhiraj-kumar-book-review/)

The notion of popularity is important to adolescents;

the group effect can both be reassuring and allow a

sense of experimentation.

- Barbie Clarke, University of Cambridge

Where Does Privacy End?

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A woman with 700 followers on Twitter claimed that

her privacy had been violated when UK's Daily Mail

reported based on tweets. UK's Press Complaints

Commission (PCC) rejected the claim.

(http://www.smh.com.au)

• Channels quote from celebrities’ tweets.

• Popularity of a celebrity depends on number of

followers on Twitter or how fast it’s increasing!

• Tweets as valid opinions for topics in public domain

Peep into the Underlying

Reality

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You discover a person paying attention to detail, but

email reveals his careless spelling.

• To err is human

• Language and social behaviour will change rapidly

• Mistake in setting the privacy limit may end up in chaos

Social surveillance

Elements of Social Control

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Domain Rules Sanctions

Individual Ethics and Netiquette Self-restraint

Company or Portal User agreement and

Reminder by software code

Moderation by

Administrators and software code

Social Environment Situational and peer

group norms

Shaming, blaming

and exclusion

Organization Organizational rules Organizational

enforcement

Government Law State enforcement

International Treaty International enforcement

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If you do not accept

social networking in

public domain, you

have only one option.

Cut the power to your

laptop or mobile.

Without electricity, there

is no online community

and no social network!

Thank You

ashwinirath.com