[pubcon 2009] 7 habits of highly effective shopping carts
TRANSCRIPT
About Groove Commerce
• Boutique eCommerce consulting firm• Located in Baltimore, MD• Builds search and conversion-friendly web sites• Scan Alert Hacker Safe premiere partner• Nextopia site search partner• Services include:
– eCommerce web site design– Google Analytics consulting– SEO/SEM
1. Designing for Success
• The top 100 eTailers prefer…• Designing for all types of shoppers: Your
category pages• The ideal Shopping Cart page• How your Product Page should look• The results of a successful design
2. Searching for Sales
• Internal Site Search is not an option…it’s a requirement!
• Displaying relevant results• Google Analytics site search report• Site search conversion rate is 5 times
that of other visitors• Your search results page
3. Why Should I Trust You?
• Establishing trust with your visitors:– Why should visitors trust my company?– Why should visitors trust my products?– Why should visitors trust my web site?
• Where you need to assure your customers
“Shop with Confidence” Assurances
• Guarantee customer satisfaction• Inform them of your shipping policies• Let customers know that their shopping experience will be
completely secure• Remind them of how you value their privacy and personal
information
4. Make Buying Simple
• Showing progress• Eliminate distractions• Reducing shopping cart
abandonment• Relaying error messages
5. Let Your Site Be Known
• Internal Linking• Header Tags• Page Titles• Anchor Text• Image Optimization
6. An Image Says a Thousand Words
• Your images sell your products• Telling a story with your images• Multiple images• Comparing product images
7. Climbing the Ranks
• Online Press Releases– Best practices– Where to submit– When to send
• Directory submissions• Blogging/Link Baiting• Shopping Feeds
The 7 Habits
1. Designing for Success
2. Searching for Sales
3. Why Should I Trust You?
4. Make Buying Simple
5. Let Your Site Be Known
6. An Image says a Thousand Words
7. Climbing the Ranks
Thank You!Please feel free to come up to me anytime
during the conference with questions!
Ethan Giffin | CEO, Groove [email protected]
To download this presentation, go to:www.groovecommerce.com/landing/pubcon/