pubcamp jun 2008

Digital Marketing & Strategic

#pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers 1

Digital Marketing & Strategic

Foundations


Source: Jeremiah Owyang, http://www.web-strategist.com/blog/2008/03/01/my-definition-of-marketing/

Marketing Ecosystem

Business Strategy

Marketing StrategyPeople

Process

Marketing Strategy

Mix

Comms

Digital Strategy

Technology Capability


Customers

� Are our customers

different now?


Source: Kevin Roberts, “The Story Behind Lovemarks ” 19 October, 2006, http://www.saatchikevin.com/The_Story_Behind_Lovemarks/

Technology

� Are they really using this?


A Big Change in the Wind


Hitwise, Social networks overtake webmail, November 06, 2007http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html

New Media, Old Habits

� The rules

are changing

� We’re not in

control any control any

more

� This brings

opportunities


Social Networking

Source:

http://www.ndtv.com/convergence/

ndtv/web2.0story.asp?id=ARTEN20

070009919


Source: XCD http://xkcd.com/256/

Synthesis

TradTradMediaMedia

PhysicalPhysical


MediaMedia

OnlineOnline

Consumer

Experience

What’s important?

1. Trust & listen to your customers

2. Build on the foundation of good strategy

3. Understand the medium

4. Master the medium

5. Find experts


Technology

Strategy

Customer

Process