Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 2,935 30.5 104 7,883 19.8 68 40,386 30.9 106

Great Pub Great Food Silver 3,227 33.5 73 10,593 26.7 58 57,289 43.9 95

Mainstream Pub with Food - Suburban Value 8,429 87.6 158 35,531 89.4 161 104,613 80.1 144

Mainstream Pub with Food - Suburban Aspiration 6,851 71.2 192 26,280 66.2 178 74,672 57.2 154

Mainstream Pub with Food - Country Value 0 0.0 0 356 0.9 7 5,583 4.3 35

Mainstream Pub with Food - Country Aspiration 67 0.7 6 522 1.3 11 14,927 11.4 92

Bit of Style 6,017 62.5 251 21,307 53.6 215 53,423 40.9 164

YPV Mainstream 10 0.1 5 129 0.3 16 552 0.4 21

YPV Premium 2,723 28.3 424 11,913 30.0 449 20,234 15.5 232

Community Wet 3,138 32.6 105 13,077 32.9 106 43,795 33.5 108

Total 18+ Population in Catchment 9,627 39,725 130,605

ABC1 93 93 102

C2DE 108 108 97

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

50.8

% Index

50.4

130,605

49.2

0.5 Mile Catchment

%

49.6

1,925 1,221

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

54.4

45.6

Pub Catchment Report - SS2 6NE

O Rental Hubs H Aspiring Homemakers J Transient Renters

1,103

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

5

9,627

10736

39,725

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

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Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 285 3.0 1,576 4.0 5,787 4.4

A02 Uptown Elite 0 0.0 118 0.3 292 0.2 I37 Budget Generations 4 0.0 119 0.3 534 0.4

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 64 0.2 116 0.1

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 8 0.1 152 0.4 753 0.6

B05 Premium Fortunes 0 0.0 21 0.1 509 0.4 J40 Make Do & Move On 2 0.0 2 0.0 76 0.1

B06 Diamond Days 0 0.0 28 0.1 2,749 2.1 J41 Disconnected Youth 10 0.1 105 0.3 520 0.4

B07 Alpha Families 0 0.0 23 0.1 1,936 1.5 J42 Midlife Stopgap 1,006 10.4 3,580 9.0 7,470 5.7

B08 Bank of Mum and Dad 0 0.0 15 0.0 1,451 1.1 J43 Renting a Room 395 4.1 1,782 4.5 3,321 2.5

B09 Empty-Nest Adventure 0 0.0 0 0.0 753 0.6 K44 Inner City Stalwarts 23 0.2 33 0.1 33 0.0

C10 Wealthy Landowners 0 0.0 0 0.0 46 0.0 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 0 0.0 32 0.0 K46 High Rise Residents 415 4.3 1,170 2.9 1,648 1.3

C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 313 3.3 494 1.2 2,172 1.7

C13 Village Retirement 0 0.0 0 0.0 31 0.0 K48 Low Income Workers 0 0.0 0 0.0 36 0.0

D14 Satellite Settlers 0 0.0 0 0.0 124 0.1 L49 Dependent Greys 224 2.3 742 1.9 1,317 1.0

D15 Local Focus 0 0.0 0 0.0 12 0.0 L50 Pocket Pensions 74 0.8 173 0.4 1,018 0.8

D16 Outlying Seniors 0 0.0 0 0.0 3 0.0 L51 Aided Elderly 64 0.7 960 2.4 3,786 2.9

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 104 1.1 315 0.8 1,783 1.4

E18 Legacy Elders 18 0.2 33 0.1 5,318 4.1 L53 Seasoned Survivors 38 0.4 188 0.5 386 0.3

E19 Bungalow Heaven 0 0.0 320 0.8 4,870 3.7 M54 Down-to-Earth Owners 0 0.0 0 0.0 154 0.1

E20 Classic Grandparents 143 1.5 1,081 2.7 4,689 3.6 M55 Offspring Overspill 29 0.3 423 1.1 2,428 1.9

E21 Solo Retirees 403 4.2 1,917 4.8 6,731 5.2 M56 Self Supporters 8 0.1 8 0.0 261 0.2

F22 Boomerang Boarders 23 0.2 66 0.2 2,672 2.0 N57 Community Elders 59 0.6 59 0.1 59 0.0

F23 Family Ties 48 0.5 732 1.8 3,421 2.6 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 0 0.0 36 0.1 543 0.4 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 48 0.5 165 0.4 1,007 0.8 N60 Ageing Access 185 1.9 2,895 7.3 6,558 5.0

G26 Cafés and Catchments 24 0.2 284 0.7 3,548 2.7 O61 Career Builders 0 0.0 224 0.6 2,843 2.2

G27 Thriving Independence 67 0.7 399 1.0 6,955 5.3 O62 Central Pulse 0 0.0 8 0.0 160 0.1

G28 Modern Parents 0 0.0 0 0.0 445 0.3 O63 Flexible Workforce 582 6.0 3,488 8.8 3,857 3.0

G29 Mid-Career Convention 0 0.0 90 0.2 1,689 1.3 O64 Bus-Route Renters 2,130 22.1 8,364 21.1 15,689 12.0

H30 Primary Ambitions 2,552 26.5 5,948 15.0 13,658 10.5 O65 Learners & Earners 0 0.0 24 0.1 32 0.0

H31 Affordable Fringe 40 0.4 344 0.9 1,065 0.8 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 244 2.5 532 1.3 1,886 1.4 U99 Unclassified 48 0.5 557 1.4 615 0.5

H33 Contemporary Starts 0 0.0 0 0.0 90 0.1 Total 9,627 39,725 130,605

H34 New Foundations 0 0.0 39 0.1 172 0.1

H35 Flying Solo 11 0.1 29 0.1 496 0.4

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Privately renting affordable homes

● Mostly terraces

● Likely to be 26-35

● Singles and multiple sharers

● Many ethnicities

● Highly transient areas

● Decent incomes from service sector jobs

● High use of mobiles

● Average age 63

● Often living alone

● Most are homeowners

● Modest income

● 1 or 2 bed flats and terraces

● Pleasant inner suburbs● Family neighbourhoods

● Homesharers and singles

● Cohabiting couples with children

● Aged 26-45

● Good household incomes

● Own with a mortgage

● 2 or 3 bedroom terraces or semis

● Aged 25 to 40

● Living alone or sharing

● Rent lower value flats, often 1 bed

● Often live near main roads

● Further from central amenities

4. O63 Flexible Workforce

Self-starting young renters ready to move to follow worthwhile incomes from service sector jobs

● Sourced mobile on Internet

Top 5 Mosaic Types

Singles renting affordable private flats away from central amenities and often on main roads

Forward-thinking younger families who sought affordable homes in good suburbs which they may

now be out-growing

If you do not have log in details for Segmentation Portal then please contact the

Maturing singles in employment who are renting short-term affordable homes

Full visualisation of all types and groups are available in Segmentation Portal:

● Average age 45

● In employment

● Don't have children

1 Mile Catchment Mosaic Type Visualisation

3. J42 Midlife Stopgap

2. H30 Primary Ambitions

1. O64 Bus-Route Renters

www.segmentationportal.com

5. N60 Ageing AccessOlder residents owning small inner suburban properties with good access to amenities

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Trust Inns

Unknown

Independent Free

Independent Free

Star Pubs & Bars

Greene King

Stonegate Pub Company

Independent Free

Slug And Lettuce

Bart's Bar

Sutton Arms

Varsity Southend

Townhouse

Guildford

Bar 29

Punch Pub Company

*Other Small Retail Groups

Enterprise Inns

Marston's

Independent Free

Trust Inns

Gray & Sons

Independent Free

Independent Free

Independent Free

Trust Inns

Mitchells & Butlers

Plough Hotel

Toby Carvery

Sunflower Eaterie

Park Tavern

Cricketers Inn

East Coast Social

50 Six Bar

East Coast Special

Spread Eagle

Blue Boar

Railway Arms

Saxon King

Victoria Court

0.6

0.6

Distance From

Site (Miles)

0.0

0.1

0.2

0.2

2.1

Drivetime from

Site (Minutes)

0.8

0.7

0.7

0.7

0.7

0.7

0.6

0.7

0.7

0.7

0.8

0.4

0.6

0.6

2.6

3.6

2.1

2.1

2.0

Competitor Map and Report

2.4

0.2

1.8

1.8

1.3

2.9

3.1

3.0

2.5

2.9

2.6

2.8

2.1

2.6

Pubs Catchment Site

Experian Copyright 2016 5