pub catchment report - ct1 3hz · social grade index index 22.9 % index 29.3 56,779 77.1 0.5 mile...
TRANSCRIPT
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 2,042 22.5 77 5,454 20.5 70 11,777 20.7 71
Great Pub Great Food Silver 2,036 22.4 49 5,473 20.6 45 15,927 28.1 61
Mainstream Pub with Food - Suburban Value 2,540 27.9 50 9,041 34.0 61 18,715 33.0 59
Mainstream Pub with Food - Suburban Aspiration 3,019 33.2 89 8,503 31.9 86 15,743 27.7 75
Mainstream Pub with Food - Country Value 0 0.0 0 1 0.0 0 3,849 6.8 55
Mainstream Pub with Food - Country Aspiration 537 5.9 48 1,536 5.8 47 5,769 10.2 82
Bit of Style 6,619 72.8 292 18,899 71.0 285 28,718 50.6 203
YPV Mainstream 4,030 44.3 2,181 11,008 41.4 2,035 17,276 30.4 1,497
YPV Premium 4,995 54.9 823 13,878 52.1 781 20,218 35.6 533
Community Wet 4,344 47.8 154 13,430 50.5 163 24,578 43.3 140
Total 18+ Population in Catchment 9,091 26,614 56,779
ABC1 145 133 126
C2DE 49 62 70
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
22.9
% Index
29.3
56,779
77.1
0.5 Mile Catchment
%
70.7
284 747
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
67.1
32.9
Pub Catchment Report - CT1 3HZ
O Rental Hubs N Urban Cohesion G Domestic Success
512
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
32
9,091
7652
26,614
Experian Copyright 2016 1
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
Experian Copyright 2016 2
Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 59 0.6 555 2.1 2,315 4.1
A02 Uptown Elite 171 1.9 282 1.1 397 0.7 I37 Budget Generations 0 0.0 0 0.0 131 0.2
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 16 0.0
A04 Metro High-Flyers 103 1.1 106 0.4 106 0.2 I39 Families with Needs 0 0.0 653 2.5 1,335 2.4
B05 Premium Fortunes 7 0.1 14 0.1 67 0.1 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0
B06 Diamond Days 283 3.1 481 1.8 922 1.6 J41 Disconnected Youth 2 0.0 216 0.8 529 0.9
B07 Alpha Families 0 0.0 81 0.3 665 1.2 J42 Midlife Stopgap 43 0.5 153 0.6 864 1.5
B08 Bank of Mum and Dad 130 1.4 175 0.7 970 1.7 J43 Renting a Room 0 0.0 102 0.4 102 0.2
B09 Empty-Nest Adventure 0 0.0 0 0.0 211 0.4 K44 Inner City Stalwarts 2 0.0 90 0.3 90 0.2
C10 Wealthy Landowners 0 0.0 7 0.0 933 1.6 K45 Crowded Kaleidoscope 2 0.0 13 0.0 13 0.0
C11 Rural Vogue 0 0.0 0 0.0 393 0.7 K46 High Rise Residents 0 0.0 0 0.0 0 0.0
C12 Scattered Homesteads 0 0.0 0 0.0 37 0.1 K47 Streetwise Singles 0 0.0 31 0.1 111 0.2
C13 Village Retirement 0 0.0 1 0.0 1,018 1.8 K48 Low Income Workers 0 0.0 0 0.0 0 0.0
D14 Satellite Settlers 0 0.0 0 0.0 1,675 3.0 L49 Dependent Greys 0 0.0 335 1.3 335 0.6
D15 Local Focus 0 0.0 0 0.0 293 0.5 L50 Pocket Pensions 69 0.8 217 0.8 372 0.7
D16 Outlying Seniors 0 0.0 0 0.0 123 0.2 L51 Aided Elderly 211 2.3 581 2.2 1,156 2.0
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 6 0.0 96 0.2
E18 Legacy Elders 373 4.1 1,092 4.1 2,215 3.9 L53 Seasoned Survivors 0 0.0 2 0.0 3 0.0
E19 Bungalow Heaven 0 0.0 0 0.0 726 1.3 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0
E20 Classic Grandparents 0 0.0 0 0.0 163 0.3 M55 Offspring Overspill 0 0.0 67 0.3 408 0.7
E21 Solo Retirees 0 0.0 144 0.5 330 0.6 M56 Self Supporters 0 0.0 0 0.0 0 0.0
F22 Boomerang Boarders 1 0.0 21 0.1 406 0.7 N57 Community Elders 0 0.0 0 0.0 41 0.1
F23 Family Ties 0 0.0 9 0.0 222 0.4 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0
F24 Fledgling Free 0 0.0 0 0.0 14 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0
F25 Dependable Me 0 0.0 0 0.0 72 0.1 N60 Ageing Access 832 9.2 1,993 7.5 2,207 3.9
G26 Cafés and Catchments 312 3.4 771 2.9 1,457 2.6 O61 Career Builders 888 9.8 1,920 7.2 1,980 3.5
G27 Thriving Independence 117 1.3 784 2.9 1,902 3.3 O62 Central Pulse 875 9.6 2,198 8.3 2,198 3.9
G28 Modern Parents 0 0.0 0 0.0 41 0.1 O63 Flexible Workforce 16 0.2 447 1.7 452 0.8
G29 Mid-Career Convention 0 0.0 0 0.0 553 1.0 O64 Bus-Route Renters 76 0.8 299 1.1 344 0.6
H30 Primary Ambitions 0 0.0 232 0.9 813 1.4 O65 Learners & Earners 2,915 32.1 7,862 29.5 12,083 21.3
H31 Affordable Fringe 0 0.0 0 0.0 4 0.0 O66 Student Scene 1,113 12.2 2,930 11.0 4,664 8.2
H32 First-Rung Futures 0 0.0 0 0.0 103 0.2 U99 Unclassified 450 4.9 979 3.7 6,500 11.4
H33 Contemporary Starts 31 0.3 608 2.3 1,111 2.0 Total 9,091 26,614 56,779
H34 New Foundations 10 0.1 15 0.1 15 0.0
H35 Flying Solo 0 0.0 142 0.5 477 0.8
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
Experian Copyright 2016 3
Experian Helpdesk: [email protected]
0115 968 5099
● Most frequent cinema goers
● Love modern technology
● Average age 63
● Often living alone
● Most are homeowners
● Modest income
● 1 or 2 bed flats and terraces
● Pleasant inner suburbs
● Most aged 26-35
● Singles and cohabiting couples
● Good incomes from career jobs
● Rent /own nice apartments
● Pleasant neighbourhoods
● High use of email● Highest use of Facebook
● Aged under 35
● Full-time students
● Halls of residence
● Homesharing private renters
● Frequent Internet usage
● Most have smartphones
● Students among local residents
● Close proximity to universities
● Cosmopolitan atmosphere
● Often terraces
● Two-thirds rent privately
4. N60 Ageing Access
Older residents owning small inner suburban properties with good access to amenities
● Watch videos online
Top 5 Mosaic Types
Inhabitants of the university fringe where students and older residents mix in cosmopolitan
locations
Students living in high density accommodation close to universities and educational centres
If you do not have log in details for Segmentation Portal then please contact the
Entertainment-seeking youngsters renting city centre flats in vibrant locations close to jobs and
night life
Full visualisation of all types and groups are available in Segmentation Portal:
● Graduate starter salaries
● City centre regeneration
● Rent small new build and converted flats
1 Mile Catchment Mosaic Type Visualisation
3. O62 Central Pulse
2. O66 Student Scene
1. O65 Learners & Earners
www.segmentationportal.com
5. O61 Career BuildersMotivated singles and couples in their 20s and 30s progressing in their field of work from
commutable properties
Experian Copyright 2016 4
Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19
20
Independent Free
Independent Free
Independent Free
Mitchells & Butlers
Independent Free
Shepherd Neame
Independent Free
Compass Catering
La Trappiste
Refreshment Rooms
Cuban
Cherry Tree
Alberrys Wine Bar
White Hart
Foundary
Punch Pub Company
Enterprise Inns
*Other Small Retail Groups
Enterprise Inns
Punch Pub Company
Unknown
Wetherspoon
Independent Free
*Other Small Retail Groups
Greene King
Independent Free
Independent Free
City Arms
Essence
Old Butter Market
Phoenix
Thomas Ingoldsby
Quex Barn
Loft
Three Tuns
Cross Keys
Old City Bar
Two Doves
Flying Horse
Two Sawyers Inn
0.3
0.3
Distance From
Site (Miles)
0.0
0.0
0.1
0.1
2.5
Drivetime from
Site (Minutes)
0.4
0.3
0.3
0.4
0.4
0.4
0.3
0.3
0.3
0.4
0.4
0.2
0.2
0.3
2.7
2.5
5.0
2.1
2.5
Competitor Map and Report
2.5
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0.1
1.1
1.2
1.4
1.1
1.5
1.5
2.8
1.7
1.9
1.9
1.8
Pubs Catchment Site
Experian Copyright 2016 5