ptes social media recap may 2011
DESCRIPTION
1st Quarter recap of Social Media Initiatives for Power To End StrokeTRANSCRIPT
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Social Media Initiative Status Report
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Agenda•YTD Analytics
•Content Strategy and Review of Content
•Power Weekend Content Recap: Pics and Video
•Analytics Post Power Weekend
•What’s Next, Building The Cause
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YTD Analytics•Facebook
Post Views
161% More Compared to
Previous 3 Months
Post Feedback
258% More Compared To Previous 3 Months
October 2009 – May 2011
October 2009 – May 2011
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YTD Analytics•Facebook
October 2009 – May 2011
March 15 – May 15
Daily Active Users
Previous 3 Months:Avg. High 505
Current:Avg. High 681
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YTD Analytics•Facebook
New Likes
• May 15, 2011:
• March 15, 2011: 3586
398511% Increase
To Date
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YTD Analytics•Twitter
Tweet Volume and Follower Growth
March 15:
May 15:
528
710
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YTD Analytics•YouTube
Views:
Previous 3 Months
Compared To
March 15 – May 15
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Content Strategy
•Create More Followers and Active Followers By Developing Entertaining and Engaging Content That Still Educates on Stroke Prevention
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Content Strategy
•“Behind The Scenes” video
•“Conversations with Kay webisodes”
•Tyrica and her Mom
•Reinforce Educational Messages, i.e. call 9-1-1, postings about stroke symptoms
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Curation
•Curation of relevant articles
•Videos, more posting of video on FB Page, i.e. Phoebe Snow, Nate Dogg, Stroke animated video, etc.
•Photos, New Flickr
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Key Insights• Discovered that unsubscribe rate for Facebook spikes when
posting too frequently and with the overuse of self-promoting topics
• Stroke education/prevention topics, photo/video posts, and emotionally compelling updates generate significant spikes in engagement rates
• Most PTES Twitter Followers are online Mondays between 2pm-4pm, and Tweets gain most exposure Mondays Between 2pm-5pm
• Providing incentives to Like the PTES Facebook Page would give a attractive and compelling reason to join, decrease bounce/exit rate, and yield substantial fan base growth and retention
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Power Weekend 2011
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Power Weekend Recap Video
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Power Weekend Analytics
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#PowerConcertPTES Tweets
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#PowerConcert
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YouTube• Power Weekend and Post PW
Views: 603
• Top 5 Videos For PW
1. Most Powerful Voices Winners at Power Awards2. Most Powerful Voices Winners 2
3. Behind The Scenes Planning for Power Awards 2011
4. Chrisette Michele at Power Awards5. Terry Crews at Power Awards
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Facebook• Power Weekend
Post Views: 7,201Post Feedback:
51 Likes
• [Most Likes In One Single Day from Oct 2009 – May 2011]
74 Likes And Comments
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Building •More Crowdsourcing from loyal
followers
•Generating more viewers, “Conversations with Kay”
•Building a National Marketing Plan-My UD “Foundations of Marketing” Team Project
• PTES No Fried Foods Day
•Custom Landing Page
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http://www.flickr.com/photos/62965949@N04/
http://www.youtube.com/powertoendstroke
@Power2EndStroke