Pakistan Telecommunication Ltd.

(PTCL)

Group Members

Sardar Sikander Ali RazaSaffi MehmoodTajammul Farooq

Introduction Largest telecommunication company Holds the status of backbone for country's Company consists of around 2000 telephone

exchanges across country providing largest fixed line network. GSM, CDMA and Internet are other resources of PTCL

Government of Pakistan retained 62% of the shares while the remaining 12% are held by the general public.

Profits till 31 March 2013 are 2,916,318,000

Vision To be the leading Information and

Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'.

MissionTo provide a learning environment and tools to help our customers reach their full potential.

Products & ServicesPTCL Landline Vfone Smart TV Pakistan PackageCalling Cards Phone and NetConference call Identical number serviceBroadband

Broadband PakistanEvo wirelessWeb hostingDial up internetDialup vfone

Competitors Of PTCL

MobilinkTelenorWarid

WateenNaya Tel

Implementation of ERP

Oracle based Accounting systemComputerized record of all employeesComputerized record of traffic relating to

local, NWD and International calls help management in Network Planning, Call Routing and pricing.

ERP (SAP based), restructuring, B& CC etc.

Suppliers Input TIP from Haripur Internal inputs also from Siemens,

ErricsonHuawei out doorOptical fiber system from Z-T china

including DSL facilityAlcatelNEC J.S telecomZTE

SWOT

Strength

PTCL enjoy monopoly State of the Art International Gateway

Exchanges & Satellite Earth Stationslarge earningsgood quality international connectivityCustomer Base of over 4 millionGovernment support

Weakness Image – Government organizationImage – Lack of customer focusImage – Outdated people and

technology (perception)Lack of aggressive marketingLack of customer servicesAmbiguous management styleLack of corporate culture

OpportunityGrowth in telecommunication industry More aware and technology understandingMarket open for more number of productsIntroduce High Value Added ProductsTime to establish brand loyalty

Threats

Exposure to market competition Migration to Cellular NetworksAbility to Attract & Retain

Quality Professionals

BCG Matrix

MARKETING MIX OF PTCL

Product

IN Based Value Added Service  Internet facility 0800 80800 Toll Free Customer services center Basic Services (PSTN Lines) Package of seven special services Digital communication all around the world PTCL Calling Cards Domestic & International Premium Rate (0900) & Virtual Private Network Service. Voice Data & Video Voice Messaging Service (VMS)

Value Added Service Digital Subscriber Loop (DSL). Universal Access Number (UAN). Voice Mail & Messaging Services. Calling Line Identification (CLI) service. Digital features like Call Waiting, Call Transfer etc. Universal Internet Number (UIN) - for ISP's Licensed only). Local/Domestic/International Leased bandwidth and point to point leased

lines.

Pricing Strategy

Placement Strategy & Promotional Strategy

uses different media for promotion like Print MediaNewspapersElectronic MediaLocal cablesRadioInternetBrochureBill Boards

Process

PTCL follow easy process for any value added services or if subscribed to the new package

Distribution Process EVO

PTCL Head Quarter (Warehouses)

PTCL CSC/OSS

Exchanges

Customer

PTCL Head Quarter (Warehouses)

Franchise Sub Dealers

Customers

Distribution of EVO through Direct Sales Point

Distribution of EVO through Indirect Sales Point

Supplier

Supplier

 Relationship Management

Main Feature at PTCL

Providing 24/7 call centre and technical support. Calling customers and getting their feedback. Customer care department that could be reached through

emails Providing personalized account details that customer’s could

check at any time. Online Complaint Registering System Online Billing and Payment Option

Internal Customers

Competitive PaySecure Working

EnvironmentEmployee EmpowermentCareer Opportunities: Discounted Offers

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