PT Lion Mentari Airlines

Dimas Raditya Razzaq -13111004Amytha Fatimah P -15111002Novyera Annisa -15111019Nadhifah Kirana -15111029

Agenda Company

Customer

Competitor

Collaborator

Context

Company • Lion Air is an Indonesian low-cost carrier owned by Rusdi Kirana.• Established in 1999, Lion Air has seen tremendous growth in the past

several years, having acquired over 100 aircraft with nearly 500 more on order.• Lion Air is the country's largest privately run airline, the second largest

low-cost airline in the Southeast Asia after AirAsia and the second largest airline, • flying to 79 destinations in Indonesia, Singapore, Malaysia, Vietnam

and Saudi Arabia, as well as charter routes to China and Hong Kong.• As of January 2014 Lion Air serves a total of 120 destinations, 100

domestic and 20 international.

CustomerSociety among secondary down the not-so pay

attention to the safety and comfort as well as not concerned with delays in departure time

Competitors

Collaborators• Airport :

• Fuel : Pertamina

Airport (Domestic) Airport (International)Soekarno Hatta International Airport

Changi International Airport

Juanda International Airport Kuala Lumpur International Airport

Sultan Hasanuddin Airport Tan Son Nhat International Airport

Ngurah Rai International Airport

King Abdulaziz International Airport

Kuala Namu International Airport

Prince Mohammad Bin Abdulaziz

Sam Ratulangi International AirportAdi Sucipto International Airport

Collaborators •Maintenance:

• Lion Air also cooperates with Boeing as their auditor in order to improve their safety standards to meet international standards.

Maintenance Place

Batam

Surabaya

Manado

ContextIPTN by BJ. Habibie, 1976. They produce N-250

Lion Air group has a vision to become the biggest airline in Indonesia. They want to actualize it by making a synergies with its subsidiary airline in

Indonesia, Malaysia and ThailandA good reputation of airline in Indonesia,

especially regarding safety has become an obstacle that cannot be denied until nowIndonesia has 57 airlines that provide 400

domestic and international route

Indonesian Airlines Market Share (2012)

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