Psychology of Color

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Color psychology provides insight to how people view the world, from the perspective of their mood, emotions and even behaviors.

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Colors exert a profound influence upon our emotions, and emotions are the driving force behind decision-making.

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Drawing on this, industrial psychologists have come to recognize the importance of colors as subliminal catalysts.

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Through 2007, silver was the most popular automobile hue.

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“The popularity of silver began to wane, though, about two years ago.” Coinciding with the beginning of the recession.

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The visceral impact of any given color can vary from culture to culture.

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In the West, black is associated with death, but funeral colors throughout Asia are white, and in ancient Egypt, they were yellow.

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Similarly, Western brides wear white, while Indian brides wear red; in their respective cultures, both colors symbolize purity.

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One of the most famous color assignment experiments took place in the 1940s.

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A quick look at some other well known color associations:

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Blue: The hue of the sky, blue is seen as spiritual.

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Green: Green is the most frequent color in the natural universe and the second most popular “favorite color” choice. It has also recently become synonymous with energy created from renewable sources.

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Red: Red is the tinge of blood, and so it is the color associated with love, anger, danger and all the other things that make our hearts beat just a little bit faster.

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Yellow: Yellow, the color of the sun, carries with it associations of good luck and a positive future.

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Orange: Orange is the color that people feel most ambivalent about. It is usually picked as a least favorite shade in most color surveys.

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