psychology behind social networking
TRANSCRIPT
The Psychology Behind
Social Networking
The Premise: People have multiple identities
Identity(according to a dictionary)
“the fact of being who or what a person is”
Younomy’s Identities Matrix
The Premise:
Staying connected with friends is just one part. However, people actually express and nurture their identities when they: post, share, like, comment…
Where it starts…
People post/share “information”that suit their identities
Information(according to a dictionary)
“facts provided or learned about something or someone”
What happens next…
People are thrilled about getting “attention”
Attention(according to a dictionary)
“favorable notice”
That moment when your crush accepts your friend request
…and when not
image: pando.com
With more friends people create “community”
Community(according to a dictionary)
“A community is a social unit of any size that shares common values”
Social community reinforces identity
“Identity is a ‘sense of belonging to a community’, and is a "resource, like capital,"
Prof Amartya Sen, Nobel Laureate.
Lets do a simple guess workLet me present status updates (selected randomly) of a real profile. I invite you to guess what type of identity or identities the person in question might have.
From a friend’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
From Ramnath’s timeline
What is he doing for living? What type of
personality is he? What his interests are?...
Guess who!
So who is Ramnath?
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