psychology and design
TRANSCRIPT
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PYSCHOLOGY BEHIND DESIGN
THE CONCEPT OF UNLEARNING
EFFECTIVE TARGETING CASE
STUDY
AGENDA
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WHO ARE YOU?
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WORK TOWARDS A COMMON GOAL, YOUR OWN WAY
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ECONOMY TECHNOLOGY
PSYCHOLOGY
THE SWEET SPOT
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we should spend far less time looking into humanity's hidden depths, and
spend much more time in exploring
the hidden shallow
Nick Chater (Warwick Business School)
Impressions have an insane effect
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WE ARE NOT MARKETERS
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WE ARE NOT TECHNOLOGY EXPERTS
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OR BUSINESS PROFESSIONALS
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WE ARE EXPERIENCE MAKERS AND MANAGERS
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DESIGN AN ‘EXPERIENCE’
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WE ARE EXPERIENCE MAKERS AND MANAGERS
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COPY NO COPY?
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COLOR IS EVERYTHING
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COLOR IS EVERYTHING
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TEMPLATE? YOU ARE NOT DESIGNING A BROCHURE
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EXPERIENCE DOESN’T HAVE ANY TEMPLATES
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EXPERIENCE IS DESIGNED AROUND THE COPY
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UNLEARN, RELEARN
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UNLEARN, RELEARN
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ZEIGERNIK EFFECT
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MOST IMPORTANTLY …….. LIVE!
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CASE STUDY
DEMONSTRATION