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1. The Psychology of Advertising: Learning and Memory Shawn Lavelle Dean 2. Have you ever wonderedwhy B.O. Is social problem? Do you notice the difference? 3. The Tools of the TradeOperant Conditioning (Shaping) Classical Conditioning (Habituation) 4. The Tools of the TradeLong Term Memory (LTM) Short Term Memory (STM) 5. What does a babyHave to do with Stock trading? What does a model Have to do with Making a website 6. Schema ElaborativeRehersal PrimacyEffect Chunking OfDesire for exotic things (French name undertone)


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